Big discounts emerge as the new vehicle market softens

Motor Torque with David Berthon

As the saying goes when the going get tough the tough get going and that’s
much the case with the car market at present. Take the Jeep Gladiator Rubicon
for example This rugged work horse 4 x 4 pickup with a go anywhere ability is
normally close to $98,000 on road. However, with sales slowing by 63 per cent in
the first half of the year to just 169, compared to the same time last year, they’re
now available from just $70,000 drive-away – a saving of nearly $28,000. These
rugged Jeeps, named after the grueling Rubicon trail in California, feature a 3.6-
litre V6 engine, 8-speed automatic, front and rear locking differentials and Rock-
Trac on-demand 4WD yet feature such comfort niceties as leather trim, heated
front seats and a heated steering wheel. The lesser specified Jeep Gladiator Night
Eagle also now $64,000 drive-away. I’m David Berthon

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