Some car price rises seem never ending but are they sustainable

Motor Torque with David Berthon

In recent times we’ve seen an onslaught of new Chinese models and what seems like a continuing reduction in prices as the competition becomes more intense. By comparison the Korean brands, once cheap and cheerful have climbed up the pricing ladder – Hyundai has just launched a new generation 8-seat Palisade family SUV in one hybrid Calligraphy grade for $89,900 – a $14,000 leap in price over the previous Calligraphy Palisade – highly equipped and finished but one wonders how much the family vehicle market will accept such massive leaps in price. I’m also driving the new Hyundai Ioniq 9 an electric seven-seat luxury SUV, also in one high spec Calligraphy grade – beautifully finished but at $119,750 one wonders if a Hyundai can carry such an exalted price – time will tell I guess but it’s not expected to be a big seller.

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