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Emotional Drivers in the Sales Process MTSN-045

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Manage episode 1614162 series 7701
Content provided by Tim Haller - Stephen Keys. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tim Haller - Stephen Keys or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Why Do People Buy ?

The sale includes both personal and business value. Critical Business Issues (CBI) are why you are playing the game. But, do you really know what the business value is that your solution addresses ? It is necessary to align with pain, but that alone is not sufficient to swing things your way. Every vendor in competition with you can also solve the problem.

How do you determine the personal value to the customer ? This is where a true professional sales person will shine. If you can set expectations of a personal win, you will be able to insure the support of the person.

I

  continue reading

15 episodes

Artwork
iconShare
 
Manage episode 1614162 series 7701
Content provided by Tim Haller - Stephen Keys. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tim Haller - Stephen Keys or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Why Do People Buy ?

The sale includes both personal and business value. Critical Business Issues (CBI) are why you are playing the game. But, do you really know what the business value is that your solution addresses ? It is necessary to align with pain, but that alone is not sufficient to swing things your way. Every vendor in competition with you can also solve the problem.

How do you determine the personal value to the customer ? This is where a true professional sales person will shine. If you can set expectations of a personal win, you will be able to insure the support of the person.

I

  continue reading

15 episodes

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