Leading by example with Simon Gould of Sydney Digital Marketing

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In this episode, Fiona chats with Simon, founder of Sydney Digital Marketing, about his journey from coin-operated internet kiosks to establishing a leading digital marketing agency. Simon also shares valuable insights on maintaining lead quality. Tune in!

You'll Learn How To:

Simon's early career
The creation of the world's first coin-operated internet
Expansion of the internet kiosk
Evolution of digital marketing
The role of AI and emerging technologies in digital marketing.
The competitive landscape of digital marketing agencies.
Key metrics for measuring digital marketing success
Importance of continual learning and adapting to changing technologies.
Importance of staff stability and low turnover rates in agencies
Evaluating agency performance
The importance of quality leads versus quantity
The impact of consistent content creation
The role of digital marketing
Challenges and strategies in conveying the value of digital marketing to clients
The importance of choosing marketing platforms

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432 episodes