Mastering Your Brand Voice with Voice Actor Jodi Krangle

My Weekly Marketing

Ever wonder how a brand's voice can make or break its image? Today, we're diving into a literal take on "brand voice" and revealing the secrets of voice actor Jodi Krangle. She masters the feel and sound of a brand, transforming words into captivating voiceovers that connect audiences to the brands.
Jodi is an accomplished voice actor whose voice has branded advertising campaigns for Dell, Bose, Subway, Lindt Chocolate, and many other brands.
In this episode, we'll explore what audio elements are needed to create a cohesive brand identity that resonates emotionally with audiences.
And we'll dive into the complexities and rewards of maintaining a consistent brand voice, especially for larger companies juggling multiple voices. Jodi also shares valuable tips on developing a unique and recognizable brand voice.
Discover the importance of owning sound assets and how they contribute to a brand's personality and emotional engagement, much like visual elements do.
Whether you're a small business owner or part of a marketing team, this episode is packed with actionable tips for short form videos like TikTok or long form video for your website. These insights will help you to harness the power of audio branding.

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Chapters

1. Mastering Your Brand Voice with Voice Actor Jodi Krangle (00:00:00)

2. Voice Acting and Brand Voice (00:00:04)

3. Brand Voice Defined (00:01:29)

4. Jodi's Story (00:04:44)

5. Getting the Brand Voice Correct (00:12:23)

6. Developing a Consistent Brand Voice (00:16:14)

7. Asset Ownership (00:21:40)

8. Steps to Putting Videos Together (00:24:57)