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Radio Wisdom For Your Podcast: How to attract your ideal clients
Manage episode 413293893 series 3569315
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Key Takeaways
- Use storytelling in your podcast to demonstrate expertise and build trust.
- Interview prospects, clients, peers and mentors on your podcast to attract ideal clients.
- Make it easy for guests to promote their episode by providing pre-written emails, social posts, clips, etc.
- Focus on fewer, higher-paying clients to deliver massive value and charge premium rates.
- AI can help generate show notes and quotes but cannot replace authentic content.
Topics:
Podcast Coaching and Talent
- Erik has 35 years of experience in radio, building shows and working with on-air talent. He officially started coaching podcasters in 2013 to help them make their shows effective marketing tools using radio strategies.
- As a podcast talent coach, Erik helps hosts craft their story to build rapport so listeners become ideal clients. He focuses on the performance, not just the technical aspects.
Podcasting vs Radio
- They both aim to build relationships and create great audio content, but podcasting allows more intimate relationships without constant recapping like radio.
Monetizing Podcasts
- Avoid traditional ads - they treat your audience like a commodity. Use affiliate links instead so you earn from every sale.
Interview Strategies
- Share your expertise in solos and grow your network via interviews. A mix is ideal.
- Make it easy for guests to promote the episode by asking their preferences, writing posts for them, providing clips, etc.
Coaching Clients with Podcasts
- Use storytelling to demonstrate expertise and humanize yourself. AI can't copy your unique story and personality.
- Interview prospects, clients, peers and mentors to attract ideal clients in different ways.
AI and Automation
- AI can help generate show notes and quotes but cannot replace authentic content infused with your story.
- Avoid too much automation in relationships and coaching. The personal touch is worth the extra effort.
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