))
Where does the marketing money go? Plus dancing ponies, Sambuca shots and Olympic advertising
Manage episode 430633512 series 3575255
Content provided by Jon Evans and Orlando Wood. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jon Evans and Orlando Wood or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
This week Jon and Orlando look at the IPA's data on marketing spend this year. The good news is, it's increasing, but are we putting spend in the right places? Should we be spending for the short term or investing for the long term?
Timestamps
- 00:00 Intro
- 00:50 News
- 10:59 Ad of the week
- 13:54 Break from the commercials
- 18:18 Name that brand
- 24:41 Outro
9 episodes
Share
