Grab Attention with Justin Blackman

Next Level People

If you're wanting to know how to grab someone's attention with written content, if you're wanting to learn how to discover your unique brand voice, then this is the episode you've been waiting for. Justin Blackman is a freakin magician when it comes to this topic. He's got 2 decades of marketing big brands like Red Bull, Puma, and 5-hour Energy where he learned the power of voice. It made him hate boring, drab, self-centered sales emails, and websites. He quickly analyzed the good ones, studied quick hit storytelling techniques from comedians, and cannon-balled into copywriting. Now he helps B2C businesses craft messages that make you whip out your wallet and like them. Connect with him at: LinkedIn: https://www.linkedin.com/in/justinblackman/ Twitter: @PrettyFlyCopy Facebook: https://www.facebook.com/PrettyFlyCopy Website: https://prettyflycopy.com/ Things referenced in the episode: Justin's Headline Project: https://prettyflycopy.com/the-headline-project/ Copyhackers article: https://copyhackers.com/2018/03/writing-headlines/ Kira Hug: http://kirahug.com/