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Ep. 86 - Turning Skeptics Into Believers: Mastering Email Marketing with Tanya Brody
Manage episode 424406529 series 3410786
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Welcome to this enlightening episode where we explore the transformative power of email marketing! Our host, initially skeptical about the effectiveness of email marketing, takes the plunge and becomes the guinea pig in this experiment guided by the expertise of Tanya Brody.
Tanya Brody is a full-stack direct response copywriter and email marketing specialist. With a wealth of experience in the industry, Tanya shares invaluable insights on why email marketing is a crucial tool for every business, regardless of size. Despite the privacy challenges posed by companies like Apple, Tanya highlights how email marketing still offers the highest return on investment compared to other marketing channels.
In this episode, you'll discover:
- The difference between outbound and inbound email marketing
- Why building an organic email list trumps buying one
- Effective strategies for writing engaging email content
- How to find the right balance in email frequency
- Tips for beginners starting their email marketing journey
Follow Tanya Brody and dive deeper into her world of copywriting and email marketing:
Don't miss this episode if you're looking to enhance your marketing efforts and boost your business through the power of email. Whether you're a seasoned marketer or a beginner, Tanya's advice will provide you with the knowledge and motivation to get started and succeed in email marketing. Tune in and transform your approach today!
Welcome to the No BS Wealth Podcast with Stoy Hall, your candid guide to financial clarity. In our third year, we're spicing things up by enhancing community ties and bringing you straight, no-fluff financial insights. Connect with us on NoBSWealthPodcast.com, and follow Stoy on social media for the latest episodes and expert discussions. Tune in, join the conversation, and transform your financial journey with us—no BS!
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Chapters
1. Introduction and Background (00:00:00)
2. Building Trust and Relationships through Email Marketing (00:07:44)
3. Sender Reputation and Deliverability (00:24:23)
4. Determining the Best Days and Times to Send Emails (00:30:35)
5. Conclusion and How to Work with Tanya Brody (00:36:15)
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