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Powering Up Innovation with Design Thinking & Behavioral Science

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Content provided by OGILVY ASIA. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by OGILVY ASIA or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Welcome to NudgeTalk Asia, a podcast from Ogilvy Consulting that provides high-level concepts, insights, and proven techniques that show how Behavioral Science can be a powerful tool for building sales, designing innovations and creating effective change programs for your customers & employees. On this episode, host Paolo Mercado, Ogilvy Consulting’s VP of Behavioral Science, is joined by Michael Barry, associate consulting professor at Stanford University and a researcher, designer, and educator at Quotient Design Research. The duo explore “needfinding” and how behavioral science can give designers a key to what makes consumers tick. Listen as Michael shares his insights on ethnographic techniques that work better among Asian vs. Western cultures, striking a balance between design and engineering, and much more. Press play and enjoy this fascinating episode of NudgeTalk Asia, brought to you by Ogilvy Consulting.

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Presented by Ogilvy Consulting

www.ogilvyconsulting.com

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7 episodes

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Manage episode 332209390 series 3355894
Content provided by OGILVY ASIA. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by OGILVY ASIA or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Welcome to NudgeTalk Asia, a podcast from Ogilvy Consulting that provides high-level concepts, insights, and proven techniques that show how Behavioral Science can be a powerful tool for building sales, designing innovations and creating effective change programs for your customers & employees. On this episode, host Paolo Mercado, Ogilvy Consulting’s VP of Behavioral Science, is joined by Michael Barry, associate consulting professor at Stanford University and a researcher, designer, and educator at Quotient Design Research. The duo explore “needfinding” and how behavioral science can give designers a key to what makes consumers tick. Listen as Michael shares his insights on ethnographic techniques that work better among Asian vs. Western cultures, striking a balance between design and engineering, and much more. Press play and enjoy this fascinating episode of NudgeTalk Asia, brought to you by Ogilvy Consulting.

Follow Us

Presented by Ogilvy Consulting

www.ogilvyconsulting.com

  continue reading

7 episodes

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