Kaitlyn Quin's Innovative Approach to Talent Acquisition in the Trucking Industry

ON THE MOVE: Transportation Sales & Marketing Success Stories

Discover the ways Kaitlyn Quin from NFI Industries is redefining how we attract talent in the ever-evolving trucking industry. As a pioneer in her role as Recruitment Marketing Manager, Kaitlyn takes us behind the scenes of merging the worlds of HR and marketing to create a cohesive brand message that resonates with potential recruits. She unveils the importance of reflecting genuine company culture within job advertisements and how this transparency not only appeals to job seekers but also ensures the right fit for the organization. Her career progression from operations support to establishing a new frontier in recruitment highlights the transformative power of innovation and cross-departmental synergy.
Tune in for an enlightening discussion on the strategy behind effective social media engagement and adapting recruitment efforts to align with the preferences of different demographic groups. She shares how fostering a collaborative environment and encouraging input from social media experts, interns, and recruiters can lead to a more dynamic and responsive recruitment process. Anticipation builds as Kaitlyn also teases her participation in an upcoming panel at the TMSA ELEVATE Conference, promising to share her fresh perspectives and the impact these insights have on the future of workforce management in the trucking industry.

Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.

Chapters

1. Recruitment and Marketing Alignment in Transportation (00:00:03)

2. Recruitment Strategies and Social Media Engagement (00:10:08)

3. Panelist Appreciates Fresh Perspective (00:20:15)