The Future of Recruitment Marketing: AI, Diversity, and Economic Insights with Lisa-Marie Manso-Davidson

ON THE MOVE: Transportation Sales & Marketing Success Stories

Join us as we sit down with Lisa-Marie Manso-Davidson, the dynamic COO of Swish Advertising, who unveils the cutting-edge trends shaping recruitment marketing today. From leveraging AI and programmatic platforms to overcoming the challenges of the freight market, Lisa-Marie breaks down how Swish Advertising is setting new standards. We'll also look at the economic landscape, drawing insightful parallels to past downturns and speculating on what the future may hold.
We’ll also dive into the strategic role of AI in recruitment and marketing, rooted in thorough research and human expertise. Hear from Swish Advertising's CEO, Bill Davidson, on the critical need for recruitment departments to gear up now while things are slow. Lisa -Marie shares her thoughts on the irreplaceable value of human interaction in areas like DE&I and employer branding. Additionally, we explore the cultural nuances and ongoing efforts to celebrate diversity and empower women in business, setting the stage for exciting initiatives at the upcoming TMSA Elevate Conference. Don’t miss this engaging episode packed with actionable insights and forward-thinking strategies.

Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.

Chapters

1. The Future of Recruitment Marketing: AI, Diversity, and Economic Insights with Lisa-Marie Manso-Davidson (00:00:00)

2. Innovative Recruitment Marketing Trends (00:00:02)

3. Utilizing AI in Marketing Strategies (00:06:35)

4. Empowerment and Diversity Initiatives in Business (00:15:59)