93 | Features VS Benefits in Online Marketing as a Course Creator? Sales Psychology Essentials for Beginners

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Manage episode 423580508 series 3441299
Content provided by Robbin Kent | MA Psychology, Educator, Course Creation Coach, Marketing Strategist, Business Coach for Women, Robbin Kent | MA Psychology, Course Creation Coach, Marketing Strategist, and Business Coach for Women. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Robbin Kent | MA Psychology, Educator, Course Creation Coach, Marketing Strategist, Business Coach for Women, Robbin Kent | MA Psychology, Course Creation Coach, Marketing Strategist, and Business Coach for Women or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Are you struggling to differentiate between features and benefits when selling your online course? Do you feel uneasy about the whole "selling" part of being an entrepreneur?
In this episode, I dive into sales psychology to help you understand how to effectively communicate the value of your course. I'll share my own journey from dreading sales to embracing it as a way of serving others.
We'll break down what features and benefits are and... what to focus on to make your sales page more compelling.
Take a listen to Episode #44 | 9 Must-Haves for a High-Converting Sales Page to Improve Your Online Marketing Strategy to learn even more about a High-Converting Sales Page!

💌Send a Text w ANY question about your Course Creation Journey! I'll answer it on my podcast!

Are you ready to create an effective online course and make money online? But… You’re struggling with building an audience and… creating a marketing plan?
Get on the Waitlist for the NEXT 28 Day Course Clarity Jumpstart coming in August!
📌Are you interested in 1:1 Coaching with me so that you can finally get moving on your course and start scaling your business? I have limited spots each month, go to
https://robbinkent.com/coaching/!
🎙️Come Join our Community over on Facebook at 'Online Courses Made Easy for Beginners’ 👉
https://robbinkent.com/community

LET’S STAY CONNECTED:
My website:
https://www.robbinkent.com
Email: robbin@robbinkent.com
Facebook Page:
https://www.facebook.com/RobbinKent
Instagram: https://www.instagram.com/robbinkkent

  continue reading

96 episodes

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Manage episode 423580508 series 3441299
Content provided by Robbin Kent | MA Psychology, Educator, Course Creation Coach, Marketing Strategist, Business Coach for Women, Robbin Kent | MA Psychology, Course Creation Coach, Marketing Strategist, and Business Coach for Women. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Robbin Kent | MA Psychology, Educator, Course Creation Coach, Marketing Strategist, Business Coach for Women, Robbin Kent | MA Psychology, Course Creation Coach, Marketing Strategist, and Business Coach for Women or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Are you struggling to differentiate between features and benefits when selling your online course? Do you feel uneasy about the whole "selling" part of being an entrepreneur?
In this episode, I dive into sales psychology to help you understand how to effectively communicate the value of your course. I'll share my own journey from dreading sales to embracing it as a way of serving others.
We'll break down what features and benefits are and... what to focus on to make your sales page more compelling.
Take a listen to Episode #44 | 9 Must-Haves for a High-Converting Sales Page to Improve Your Online Marketing Strategy to learn even more about a High-Converting Sales Page!

💌Send a Text w ANY question about your Course Creation Journey! I'll answer it on my podcast!

Are you ready to create an effective online course and make money online? But… You’re struggling with building an audience and… creating a marketing plan?
Get on the Waitlist for the NEXT 28 Day Course Clarity Jumpstart coming in August!
📌Are you interested in 1:1 Coaching with me so that you can finally get moving on your course and start scaling your business? I have limited spots each month, go to
https://robbinkent.com/coaching/!
🎙️Come Join our Community over on Facebook at 'Online Courses Made Easy for Beginners’ 👉
https://robbinkent.com/community

LET’S STAY CONNECTED:
My website:
https://www.robbinkent.com
Email: robbin@robbinkent.com
Facebook Page:
https://www.facebook.com/RobbinKent
Instagram: https://www.instagram.com/robbinkkent

  continue reading

96 episodes

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