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005: The Power of Investing in the Business of You
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In this chapter of Open Book, we cover the criticality of viewing authorship as a business and explain how this perspective can amplify promotional efforts and reader engagement.
Delving into personal branding, I give guidance on identifying unique habits and characteristics to develop a reputation and foster trust. I emphasize consistency and community building for effective content strategy and highlight various methods to diversify revenue streams, including public speaking and workshops. Referencing successful entrepreneurs, I strongly advocate for efficiency and balance in handling aspects like time management and decision-making power.
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Website: https://www.jessicasorentino.com/ Instagram: https://www.instagram.com/jessicasorentino Substack: https://jessicasorentino.substack.com
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