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006: Influencer Marketing & Booktok with Tom Stefanuik
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In this chapter of Open Book, Tom Stefanuik, founder of SmallScreen, a global influencer management agency, joins me to talk about booktok and influencer marketing.
Tom shares his journey starting with making YouTube videos in 2013, gradually building an audience and turning his passion into a full-time career. He discusses how content creation became a source of income, the importance of authenticity in the influencer space, and the shift in brand partnerships towards being more intentional and personal.
He reflects on the power of reading and how it can influence one's perspective. He also highlights how brands navigate influencer marketing, focusing on the authentic connection and trust rather than just the number of followers. Lastly, Tom shares insights on two books he commonly gifts, 'Range' and 'When Breath Becomes Air', and how he uses his Instagram for sharing his love of reading.
Resources Mentioned
Range by David Epstein When Breath Becomes Air by Paul Kalanithi
Connect with Tom
Website: www.smallscreenmarketing.com Instagram: www.instagram.com/tomstefaniuk SmallScreen: https://www.smallscreenmarketing.com/
Connect with Jessica
Website: https://www.jessicasorentino.com/ Instagram: https://www.instagram.com/jessicasorentino Substack: https://jessicasorentino.substack.com
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