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How to Dominate Google Search?
Manage episode 407379298 series 3559811
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"Just like acing university admissions, mastering Google's algorithm is the key to online success." -Naren Arulrajah-
In today's digital landscape, a robust online presence is an absolute must for businesses across all industries, including the healthcare sector. The strategic implementation of Search Engine Optimization (SEO) has the potential to significantly enhance the prospects of ophthalmology practice owners who are striving for success.
In this episode, co-host Sarah Duval and guest speaker Naren Arulrajah, an SEO expert who works with ophthalmologists, discuss how healthcare practices, specifically in ophthalmology, can benefit from understanding Google's ranking algorithm.
You know, getting into a top school or ranking high in Google searches isn't so different. It's all about showcasing your strengths in the right way.
It's like optimizing a website. You want to prove you're the expert in your field and that people can trust you. Original, high-quality content is key to establishing authority. And just like admissions officers look at recommendations, Google considers things like reviews and backlinks from other respected sources. In this episode, Naren explains the significance of six essential factors that helps you to get into the top 5%,
- Name, Address, Phone Number (NAP) consistency
- Google Lighthouse scores
- Expertise, authority, trust
- Original content
- Quality backlinks
- Google reviews
75 episodes
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