The Data Disconnect: Restoring Common Sense and Context to Marketing Analytics

Ops Cast

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In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Nadia Davis, VP of Marketing, and Misha Salkinder, VP of Technical Delivery at CaliberMind. Together, they explore a challenge many Marketing Ops professionals face today: how to move from being data-driven to being data-informed.

Nadia and Misha share why teams often get lost in complexity, how overengineering analytics can disconnect data from business impact, and what it takes to bring context, clarity, and common sense back to measurement. The conversation dives into explainability, mentorship, and how data literacy can help rebuild trust between marketing, operations, and leadership.

In this episode, you will learn:

• Why “data-drowned” marketing ops is a growing problem
• How to connect analytics to real business outcomes
• The importance of explainability and fundamentals in data practices
• How to simplify metrics to drive alignment and action

This episode is perfect for marketing, RevOps, and analytics professionals who want to make data meaningful again and use it to guide smarter, more strategic decisions.

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Ops Cast is brought to you in partnership with Emmie Co, an incredible group of consultants leading the top brands in all things Marketing Operations. Check the mount at Emmieco.com

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Chapters

1. Setting The Stage: Data-Drowned Marketing (00:00:00)

2. The Noise Problem In Martech (00:02:33)

3. Incentives, Gaming Metrics, And Attribution (00:05:38)

4. Common Sense, Explainability, And Trust (00:11:38)

5. Simpler Models, Better Questions (00:18:40)

6. Complexity As A Badge Of Honor (00:23:30)

7. Dashboards Versus Decisions (00:28:40)

8. Data Quality, Perfection, And Progress (00:34:10)

9. Bridging MOps And Demand Gen (00:39:50)

10. Practical Takeaways And Closing (00:44:50)