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The Evolution of Marketing Ops in the Age of Generative Digital Experiences with Paul Wilson

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Content provided by MO Pros. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by MO Pros or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode, we have our first discussion about the intersection of Generative AI and Marketing Operations. Joining us for the conversation is Paul Wilson, Chief Strategist of GTM Systems, a consulting company focused on reinventing the intersection of marketing, sales, and customer success operations. Prior to starting GTM Systems, Paul held several senior leadership roles in Marketing Operations and Marketing Technology, including One Trust, Salesforce and Slack, among others. He has also been involved with Sales Operations and, at one point, was in sales. He is also an advisor to some startups.
Tune in to hear:
- Why Paul thinks Marketing Operations professionals are the innovators to lead the generative transformation of GTM.
- What he sees happening in the next few years with technologies.
- What MO Pros should be doing to prepare themselves and their teams/organizations for the new landscape.



Episode Brought to You By MO Pros
The #1 Community for Marketing Operations Professionals

MOps-Apalooza is back by popular demand in Anaheim, California! Register for the magical community-led conference for Marketing and Revenue Operations pros.

Join Us at MOps-Apalooza, Nov 4-6 2024!
Join us LIVE in November 2024 along with 400+ Marketing and Revenue Ops pros. Learn more here.
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
Support the Show.

  continue reading

132 episodes

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iconShare
 

Fetch error

Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on May 27, 2024 18:32 (3d ago)

What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.

Manage episode 372093555 series 2986848
Content provided by MO Pros. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by MO Pros or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode, we have our first discussion about the intersection of Generative AI and Marketing Operations. Joining us for the conversation is Paul Wilson, Chief Strategist of GTM Systems, a consulting company focused on reinventing the intersection of marketing, sales, and customer success operations. Prior to starting GTM Systems, Paul held several senior leadership roles in Marketing Operations and Marketing Technology, including One Trust, Salesforce and Slack, among others. He has also been involved with Sales Operations and, at one point, was in sales. He is also an advisor to some startups.
Tune in to hear:
- Why Paul thinks Marketing Operations professionals are the innovators to lead the generative transformation of GTM.
- What he sees happening in the next few years with technologies.
- What MO Pros should be doing to prepare themselves and their teams/organizations for the new landscape.



Episode Brought to You By MO Pros
The #1 Community for Marketing Operations Professionals

MOps-Apalooza is back by popular demand in Anaheim, California! Register for the magical community-led conference for Marketing and Revenue Operations pros.

Join Us at MOps-Apalooza, Nov 4-6 2024!
Join us LIVE in November 2024 along with 400+ Marketing and Revenue Ops pros. Learn more here.
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
Support the Show.

  continue reading

132 episodes

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