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What the heck is Partner Ops?
Manage episode 348846899 series 3423055
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The short answer: A jack of all trades supporting a wide set of initiatives to drive Partnership process deeper into the org they serve. The long answer: It's really not well defined and will largely depend on your organizational maturity around Partnerships. This role could be responsible for the following (non-exhaustive) list of "things" within the organization:
✅ #PRM Implementation and ongoing management/enhancements (often a driving reason for the initial hire)
✅ #Reporting and #Dashboards in CRM/Reporting systems
✅ #Inbound referral process management/enhancements
✅ #Data hygiene and program modeling
✅ #Product level reporting for ISVs/OEM utilization/analytics
✅ Daily support of inbound partner issues for system access, quote support, license allocation, etc. etc.
✅ #Enablement systems tied to PRM or LMS delivery
✅ Account mapping solutions and ongoing reporting requests
✅ #Territory creation/alignment into direct rhythms for affiliates and resellers + conflict resolution
✅ System training and enablement, internally and externally
✅ Partner Onboarding - technical and otherwise
✅ Requirement gathering for Partner based initiatives
✅ #ProjectManagement for a variety of partner-related projects extending from every program deeper into the organization
✅ #Enterprise Architecture for #ecosystem tools such as LSM, PRM, SSO, etc.
✅ Turn ideas into scalable solutions to support Partner oriented growth/expansion Basically, your #partnerops role is a #partnermanager without the day-to-day responsibility (or potential financial upside) of managing partners.
▶ They will #advocate for more support and partner inclusion.
▶ They will #educate on what Partners do for the business.
▶ They will #collaborate with literally everyone in the org..
▶ They will #support... ucate.... (and it was going so well....) all the initiatives needed to make Partnerships successful.
The trend right now hiring a PartnerOps role between 12-24 months into program development, often tied to a major PRM (or other system) project and without a lot of clarity for the potential scope and influence of the role.
Aaron Howerton
www.linkedin.com/in/aaronhowerton
www.partneropspartner.com
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