EP137: Running a successful weight loss practice with Dominik Martineau

Perfect Practice

In this episode, Sachin interviews Dominik Martineau about his metabolic reboot practice and what he has done to get to his level of success. Dominik tells about the struggle he had with a weight loss practice that was not reliably producing great results for everybody. When he was looking for a better solution someone told him to call Sachin. Dominik explains how it went from there. The metabolic reboot program he adopted for his clients has grown consistently and his clients are engaged and happy with the results. Listen in for the details of how his practice works and how it grows. You may gain insight for your practice.

Key Takeaways:

[1:02] Sachin introduces and welcomes Dominik Martineau, a student of the metabolic reset program who has adopted a version of the program for his audience. We will get insights from him as he tells us what he has done to grow his business successfully.

[1:53] Dominik is grateful to Sachin for the metabolic reboot program and the opportunity to grow his business to where it is. From their first phone call, Dominik knew what he needed.

[2:44] Dominik is based out of Quebec. He has taken the English-based program and adopted it into the French world. Not many people are doing a French-based metabolic program like this.

[3:18] When Sachin came into Dominik’s life, Dominik’s problem was not in attracting clients but in having a system that gave great results. He was not able to give great results to everybody.

[3:57] It was a big struggle for him. People paid him and he wanted to deliver good results for them. He was praying for a solution. Someone told him to call Sachin and he would help.

[4:19] Dominik booked a call. When they talked, Sachin told him how the metabolic program worked. Dominik started to use the metabolic program with his clients, and they all had results.

[4:36] That was the big switch for Dominik. He had more confidence in his selling because he knew he could give value to his clients.

[5:33] At the time, 80 percent of his clients were women. While he had had great results with some, many had hit a plateau and nothing he tried worked for them. It was frustrating.

[6:02] When Dominik started doing the metabolic reboot with clients, people lost 22 pounds or more. It was simple and it was easy to coach people on the program.

[6:25] People lost weight. The metabolic reboot is so easy that the habits you start in the metabolic reboot can be continued after the reboot, so people lose weight and maintain the loss.

[6:48] People gained confidence in the program because of the result and they referred Dominik. That’s when the business started to grow a lot.

[6:58] People on the program saw improvement in their energy, digestion, and inflammatory disease. Dominik transformed 1,500 people with the metabolic reboot. Dominik gets messages every day thanking him.

[7:31] Dominik has about 500 testimonials. When people pay him, he knows he can give value back. It has been the biggest game-changer of his business life.

[9:19] It’s great having the proven system of the metabolic reboot. Dominik says having an educational portal for information and video, has simplified his job. People enter the program and Dominik gives them the portal with a consult to follow up.

[10:14] Dominik gets clients by referral. He tells people during the sales call and in the program how they can refer to him. Dominik gives a $200 bonus to clients who are referred to him and a $150 discount to the person who referred them. His referrals have grown.

[11:51] Dominik’s program costs clients between $2,200 and $3,500. For a nine-week program, it’s six weeks of losing and three weeks of maintenance.

[12:29] People are happy when they lose weight but you have to create another vision for them after that. Dominik has a five-month program where he teaches people how to tone up, use supplementation, and take their nutrition to the next level.

[12:54] They follow up with a nutrition coach and a Pilates coach so they have a target after losing weight. Having a continuation program is great for the client. They like group coaching with Dominik every month. People feel they are valued in the discussion.

[15:30] Continuity is great for building trust with clients. They lose weight and have a new goal to pursue.

[15:46] Most people will choose the big program at first, not the small program. Increase your price with that continuity. Dominik had thought it would be impossible to sell a $3.5K program when he started three years ago.

[16:14] In one day, Dominik just made two sales of $3.5K with a daily routine. When Dominik started with the metabolic reboot, he sold it for $1.5K. He was alone. He didn’t have ads. Now, he has a team of six and more traffic. [16:49] If you are starting alone, at $1.5K you have a great profit for a great life. You’ll have profit to grow a team. When you grow a team, raise your price. Dominik started the program at $1.5K and got many referrals. It was great for Dominik and his clients were engaged.

[18:40] In the beginning, Dominik was targeting real estate people because they had money. Decide your audience. If you start putting your offer in front of people who don’t have money, you’re going to start questioning yourself. You’re putting the offer in front of the wrong people.

[20:59] Product-wise, it was Sachin who helped Dominik make the biggest shift. Dominik also recommends the book by Alex Hermozi, $100 Million Offers::How To Make Offers So Good People Feel Stupid Saying No. It helped Dominik a lot.

[22:10] To get better at sales in the beginning, Dominik looked to Grant Cardone. He liked his energy and it helped him a lot. Now that he is successful, he uses his own approach.

[23:18] Dominik tells how his team grew from the start when he handled everything and was making $30K, to today. He hired his girlfriend first to reach out, do messaging, and book calls.

[24:14] Dominik saw the potential in that, so his second hire was another person to reach out and book calls for a program. One year after that, he hired a coach. Dominik was also coaching. When their schedules were full, Dominik hired another coach and then another coach.

[24:42] At that point the practice hit $100K in a month. Dominik hired a setter. Now they have two messengers for booking, one setter, and two coaches. It’s great to have a team of people that are aligned with your mission! Dominik has been able to travel while transforming people.

[25:35] Dominik suggests for your first hire, someone who will book calls to give you opportunities to sell, then coaches, and other setters, last.

[26:38] Dominik talks about using Facebook Messenger to message some of the 3,000 real estate agents on his Facebook page. Be consistent. Put your message in front of a lot of people who have money. When someone likes a post, he messages them, asking about their goals.

[27:44] That was the first strategy he used to get to $30K a month. It’s a lot of work, not automation.

[28:16] You want clients who have invested in themselves, in smaller programs. People who have tried everything are great people to enter your pipeline. They’re looking for a solution. He messages, “If you have tried everything to lose weight, this solution is really great!”

[29:20] Last year, Dominik traveled a lot, but he’s found that he’s more happy when he’s growing and working. His business has been at a comfortable point; now he wants to continue to grow it. There are so many people to help.

[30:06] Dominik just invested another $20K in a mentor program. He wants to hire another setter. He has a working ad system. His vision this year is to scale it and push himself to see where he can go, how many people he can help, and how his team can grow.

[31:17] Dominik used to run Facebook and TikTok ads. He recommends hiring for that, as it takes a lot of knowledge. First, he made the mistake of hiring low-quality people to run his ads. His accounts on Facebook and TikTok got shut down! It was tough, after that!

[31:59] Dominik hired someone great to run his ads and his ads are working well. The ads include video and copy with a link to his Facebook Group, creating a lot of volume going to his Group. His setter joins the Group and they have a webinar. They take consultations from that.

[32:36] That’s Dominik’s funnel. He puts about $200 a day into ads. He pays his advertising person $3K plus bonuses for sales. You want a professional to run your ads and not do it wrong to be shut down.

[34:05] Dominik has an email list of 20K people. He uses Datasun to send out 30 days of automated emails to the list. He recommends them. They make beautiful emails. Email is not where Dominik’s cash comes from, though; it’s from the setters creating appointments.

[37:07] If Dominik didn’t have his setter, the business wouldn’t grow. It’s an easy job when you have a process to do it.

[38:35] Dominik thanks Sachin for his example in showing him the life he wanted. To see more about how Dominik works, go on Facebook Relance Métaboliques, on YouTube: Dominik Martineau Relance Métabolique, and TikTok: Relance Métabolique. All in French.

[39:36] Dominik thanks Sachin for the opportunity to tell people about his work and inspire them. Sachin thanks Dominik and says he will post those links in the show notes.

Mentioned in this episode

Perfect Practice Live

Joe Polish

$100 Million Offers::How To Make Offers So Good People Feel Stupid Saying No, by Alex Hermozi

Grant Cardone

Datasun

More about your host Sachin Patel

How to speak with Sachin

Go one step further and Become The Living Proof

Perfect Practice Live

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To set up a practice clarity call and opportunity audit

Books by Sachin Patel:

Perfect Practice: How to Build a Successful Functional Medical Business, Attract Your Ideal Patients, Serve Your Community, and Get Paid What You’re Worth

The Motivation Molecule: The Biological Secrets To Eliminate Procrastination, Skyrocket Productivity, and Get Sh!t Done

Tweetables:

“Sachin told me how the metabolic program works and when I began to use that with my clients, every client began to have results. That was the big switch. At that moment, I had more confidence in my selling because I knew I could give value to those people.” — Dominik Martineau

“People — when they finish losing weight, they are happy, but you have to create another vision after that for them.” — Dominik Martineau

“It’s really fun to have a team of people — it’s great — aligned with your mission! I can just leave those people and I have the time I want, when I want, to do whatever I want.” — Dominik Martineau

“That’s the vision for this year. Push myself to the next level and see where I can go with that and see how many people I can help and grow my team.” — Dominik Martineau

“” — Dominik Martineau

Dominik Martineau: FB: Relance Métabolique

YouTube: Dominik Martineau Relance Métabolique

TikTok: Relance Métabolique

Dominik Martineau bio

Dominik is a naturotherapist and the CEO of Metabolic Recovery.

He is dedicated to improving your physical, mental, and energetic health. He is passionate about personal transformation and excited to share with you tips, tricks, and knowledge to help you achieve your wellness goals.