Content, GPT, MLR, and Medical Affairs: How to Make Medical Operations Future-Ready and Lead with Trust, Scientific Evidence, and Omnichannel?

Pharma Launch Secrets

Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide
In this episode, Bozidar speaks with Sameer Lal, SVP at Indegene. They cover the following topics:

• Content repurposing: why and how can it unlock massive amounts of content needed to engage HCPs?
• Small launches + more launches + lower prices + R&D productivity: how will the future play out, especially with the new IRA (inflation reduction act)?
• Why will the role of Medical Affairs grow in 2023 and beyond?
• How can GPT be used to create more content and speed up MLR review?
• MAPS (Medical Affairs Professional Society): what is its role, and why did it grow to thousands of members in just a few years?

Subscribe here:

• Apple: https://apple.co/3micGmF
• Google Podcasts: https://bit.ly/3PUds6T
• Spotify: https://spoti.fi/3M78XCC
• RSS: https://bit.ly/3wTksIm

And connect with the host and guest here:

• Bozidar Jovicevic: https://www.linkedin.com/in/bjovicevic
• Evermed: https://evermedtv.com
• Sameer Lal: https://www.linkedin.com/in/sameerlal/?original_referer=
• Indegene Website: https://www.indegene.com

About The Show:

“Pharma Launch Secrets” is a podcast by Evermed and hosted by CEO Bozidar Jovicevic. We host direct, actionable conversations with world-leading pharma launch experts, and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.

Check out our three most downloaded episodes:

• Omnichannel and CDP (Customer Data Platforms): What Every Pharma Marketer Needs To Know About Using Data To Enable Seamless Customer Experience, Drive Engagement, And Lift Rx
• Greatest Hits: A Look Back on Five of the Best Pharma Launch Secrets Episodes
• Launch Planning in a Digital-First Reality: How Can a Traditional “Reach and Frequency” Model Be Adapted to an Omnichannel Future?
  

If you are interested in joining Pharma Launch Secrets as a guest, please visit this link: start.evermedtv.com/podcast-apply/