Best Bozidar Jovicevic Podcasts (2024)

1
How Indegene Uses “Hybrid” Go-To-Market Model to Help Orchestra Omnichannel Pharma Launches for Their Clients 29:07

8M ago29:07

29:07

Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide In this episode, Bozidar speaks with Nancy Phelan, senior VP at Indegene. They cover the following topics: Hybrid model: Taking the best of face-to-face and powering it with digit…

1
Greatest Hits: A Look Back on Five of the Best Pharma Launch Secrets Episodes 27:40

11M ago27:40

27:40

Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide Over the last year, we have been honored to delve into the intriguing world of pharma launches, engaging with some extraordinary guests and gathering valuable insights from their …

1
AI-Powered Compliant Content Creation at Scale: How Far Are We From Using Modular Content and Technology to Radically Transform Content Marketing in Pharma 36:06

12M ago36:06

36:06

Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide In this episode, Bozidar speaks with Diana Lee, Co-Founder and CEO of Constellation Software Inc.. They cover the following topics: Why do top creative talents get frustrated when…

1
“Professors in the Hot Seat,” Novo Nordisk, Medical Education, and Pharma Launches: How the KOL Interview Format Unleashed Repeated Engagement and Education for Novo Nordisk 30:34

1y ago30:34

30:34

Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide In this episode, Bozidar speaks with Jens Øllgaard, Head of Education, Novo Nordisk Denmark. They cover the following topics: Why is there no “Zoom fatigue”, only bad content? Sta…

1
US Launches: How to Use Media Channels, Ads, GPT, Endemic, and Non-Endemic Channels to Be Relevant From Day 1 and Drive a Successful Launch 37:43

1y ago37:43

37:43

Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide In this episode, Bozidar speaks with Kelly (Lundquist) Millett, SVP and Head of Health Strategy at Havas Media Network. They cover the following topics: Linear adoption Rx funnel …

1
Content, GPT, MLR, and Medical Affairs: How to Make Medical Operations Future-Ready and Lead with Trust, Scientific Evidence, and Omnichannel? 37:18

1y ago37:18

37:18

Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide In this episode, Bozidar speaks with Sameer Lal, SVP at Indegene. They cover the following topics: Content repurposing: why and how can it unlock massive amounts of content needed…

1
Medical Societies and Pharma: Unleashing Blockbuster Launches Through Partnerships and Medical Education 40:15

1y ago40:15

40:15

Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide In this episode, Bozidar is joined by Neal Kovach, Global Chief Commercial Officer at the American College of Cardiology. They cover: 56.000 members of ACC worldwide, and why are …

1
Binge-Worthy Content Experiences for HCPs: Why They Are the Key to Engaging HCPs in the Post-COVID World 42:59

1y ago42:59

42:59

Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide In this episode, Bozidar speaks with Randy Frisch, Chief Brand Officer and Co-Founder at Uberflip. They cover the following topics: Content Experience: why 80% of content is never…

1
Omnichannel and CDP (Customer Data Platforms): What Every Pharma Marketer Needs To Know About Using Data To Enable Seamless Customer Experience, Drive Engagement, And Lift Rx 45:34

1y ago45:34

45:34

Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide In this episode, Bozidar speaks with Nirmal Vemanna, Senior Product Manager of Pharma at Tealium. They cover the following topics: What is a Customer Data Platform (CDP), and how …

1
A Conversation With The Havas Team: How to Use Omnichannel and CX to Succeed With Launches in 2023 and Beyond 39:48

1y ago39:48

39:48

Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide In this episode, Bozidar is joined by Richard Shaffer, Associate Managing Director at Havas, Pat Thistlethwaite, Chief Experience Officer at Havas, and Tara Stewart, Managing Dire…

1
Modular Content: How to Use It Effectively to Accelerate Pharma Launches and Drive HCP Behavior Change 39:48

1+ y ago39:48

39:48

Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide In this episode, Bozidar is joined by Noah Workman, Associate Managing Director of Content Strategy and Activation at Havas Health & You. They cover: How can modular content help …

1
Launching with Influencers: How to Leverage KOLs, DOLs and New Channels to Engage Healthcare Professionals Authentically During Your Product Launch 44:33

1+ y ago44:33

44:33

Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide In this episode, Bozidar is joined by Brian Kaiser, Executive Vice President and Head of Strategy at Klick Health, as well as Thomas Engstrom, Global Group Director of Influencer …

1
CX and Pharma Launches: Why Superior Clinical Data is Not Enough Anymore to Win Pharma Launches and How to Strategically Leverage Customer Experience 43:50

1+ y ago43:50

43:50

Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide In this episode, Bozidar is joined by AJ Triano, EVP of Customer Experience Practice at Syneos. Some of the things you’ll discover in this episode: Where should a brand director s…

1
Omnichannel and Medical Affairs: What’s the Future? 37:40

1+ y ago37:40

37:40

Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide In this episode, Bozidar is joined by Karen Batoosingh, VP of Medical Communications Strategy and Execution at The Anthill Agency. They cover: Modular content: How can Medical Aff…

1
23 Years Later: The Co-founder of Indegene Shares How Life Sciences Companies Reimagine Commercialization in 2023 in the Digital-First Reality 37:31

1+ y ago37:31

37:31

Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide In this episode, Bozidar is joined by Gaurav Kapoor, Executive Vice President of Indegene. They cover: The founding story of Indegene from five co-founders to 1,000+ employees and…

1
Launch Planning in a Digital-First Reality: How can a Traditional “Reach and Frequency” Model be Adapted to an Omnichannel Future? 43:13

1+ y ago43:13

43:13

Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide In this episode, Bozidar is joined by Peter Marchesini, Senior Vice President at Indegene. They cover: The Cost of a sales rep visit in the US is $300-$400 - what is the digital e…

1
The Power of Customer Experience: How Pharma Launches are Being Transformed, with Mark Makuch, SVP of Strategy at Havas Health CX 37:11

1+ y ago37:11

37:11

Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide In this episode, Bozidar is joined by Mark Makuch, SVP of Strategy at Havas Health CX. They cover: What is Customer Experience (CX), and why are most pharma companies building CX …

1
“Hidden Value” of Pharma Launches - Why All Pharma Companies Have It, How to Find It, and How to Leverage It 29:28

1+ y ago29:28

29:28

Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide In this episode, Bozidar is joined by Miriam Meeuwissen, Managing Director at Launch & Lifecycle Biopharma. They cover: What are the three critical components for value creation i…

1
How Do Outdated FDA Regulations Affect the New World of Pharma Launches? With Dale Cooke, President of Philly Cooke Consulting 37:57

1+ y ago37:57

37:57

- Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide In this episode, Bozidar is joined by Dale Cooke, President of PhillyCooke Consulting. They cover: Just how outdated are the FDA regulations? What is the new normal when it come…

1
Bridging the “Pharma-Startup Gap”: How Can Pharma Companies and Digital-Health Startups Work Effectively to Bring Products to Market Faster 32:06

1+ y ago32:06

32:06

Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide In this episode, Bozidar is joined by Naomi Fried, CEO and Founder of PharmStars. They cover: What is the Pharma-Startup Gap and how to bridge it? What are the three biggest mista…

1
Search Listening: How One Billion Google Health Searches a Day Can Inform Pharma Launches with Julia Walsh, CEO of Brand Medicine International 38:11

1+ y ago38:11

38:11

Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide In this episode, Bozidar is joined by Julia Walsh, CEO of Brand Medicine International. They cover: How can pharma tap into patients' concerns when preparing a product launch? How…

1
How to Use Video Content to Engage HCPs: Secrets From Other Industries with Chris Savage, Co-founder and CEO of Wistia 31:38

1+ y ago31:38

31:38

Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide In this episode, Bozidar is joined by Chris Savage, Co-founder and CEO of Wistia. They cover: How long should videos be to drive HCP behavior change? Why don't peer-to-peer videos…

1
Pharma’s NEW Launch Machine: How CX, Data, Multiple $200M - $500M Launches, and Agility Come Together with Indraneel Mukherjee, Senior Principal, Commercial Strategy at IQVIA Strategy Consulting 47:11

2y ago47:11

47:11

Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide In this episode, Bozidar is joined by Indraneel Mukherjee, Senior Principal, Brand & Commercial Strategy at IQVIA. They cover: Why will new launches not be able to make up for the…

1
How to Use Video Content to Reach and Engage HCPs While Driving Product Adoption - Learnings From Other Industries with Tyler Lessard, VP of Marketing and Chief Video Strategist at Vidyard 40:47

2y ago40:47

40:47

Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide In this episode, Bozidar is joined by Tyler Lessard, VP of Marketing and Chief Video Strategist at Vidyard. They cover: 4 Es of video: Why is video the future business driver? Why…

1
First-in-Class vs Me-Too Launch Differences and the Role of Content, Hyperpersonalization, and Technology with Frank Dolan, Founder and CEO of ARSENAL 39:15

2y ago39:15

39:15

Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide In this episode, Bozidar is joined by Frank Dolan, Founder and CEO of ARSENAL. They cover: How are first-in-class launches distinct from me-too launches? Why is it so hard to acce…

1
David and Goliath: How Can First-Time Launchers Avoid Failure and Beat Big Pharma Launches with Rohit Sood, Executive Vice President at EVERSANA 36:24

2y ago36:24

36:24

Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide In this episode, Bozidar is joined by Rohit Sood, Executive Vice President at EVERSANA. They cover: Why has the number of 1st-time launchers increased threefold over the last 10 y…

1
Peer-to-Peer Programs and Pharma Launches: Opportunities to Engage HCPs Using Short-Form, Trusted, Clinically Relevant Information with Andrew Willmer, EVP of Strategy and Innovation at Symbiotix 40:26

2y ago40:26

40:26

Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide In this episode, Bozidar is joined by Andrew Willmer, EVP of Strategy and Innovation at Symbiotix. They cover: What are the three most common forms of P2P programs? Why are short …

1
The Digital-First Future and the “Data flywheel”: How Can Pharma Use the Combination of Data, AI, and Content to Drive Successful Product Launches with Scott Snyder, Chief Digital Officer at EVERSANA 27:47

2y ago27:47

27:47

Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide In this episode, Bozidar is joined by Scott Snyder, Chief Digital Officer at EVERSANA. They cover: What is the best way to orchestrate personalized digital experiences for HCPs an…

1
How Data Analytics Can Create Competitive Advantages for Your Pharma Launch with Bharti Rai, SVP and GM of Health Insights, Products and Solutions at CVS 33:36

2y ago33:36

33:36

Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide In this episode, Bozidar is joined by Bharti Rai, the former VP of Commercial Acceleration, Commercial Operations, Insights, Analytics, Data & Digital at Novartis, and now the SVP…

1
US Launches: Right Size, Right Time, Right Place, and the Importance of Execution in Ensuring an Effective Launch with Trevor Landry, Senior Vice President - Commercial Lead at Syneos Health 26:32

2y ago26:32

26:32

Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide In this episode, Bozidar is joined by Trevor Landry, Senior Vice President - Commercial Lead at Syneos Health. They cover: Why is it important for companies to set up omnichannel …

1
Reuters Panel on Customer Engagement: How to Use Content to Drive HCP Trust 45:12

2y ago45:12

45:12

Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide In this episode, Bozidar is joined by four panelists; Haider Alleg, Julia Richards, Karen Pinachyan, and Christina Kotsi. They cover: What are the key success elements for content…

1
The Death of “Blockbuster” Products: Micro Launches and a Data-driven Approach to Marketing with Indraneel Mukherjee, Associate Partner at ZS Associates 36:41

2y ago36:41

36:41

Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide In this episode, Bozidar is joined by Indraneel Mukherjee, an Associate Partner at ZS Associates. They cover: How are micro launches changing the pharmaceutical industry? How are …

1
Medical Affairs and Pharma Launches: Strategies, Budgeting and Planning with Meg Heim of Heim Global Consulting 29:48

2y ago29:48

29:48

Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide In this episode, Bozidar is joined by Meg Heim, President and Founder of Heim Global Consulting. They cover: How can pharma develop meaningful relationships and solid partnerships…

1
Trust, Digital Innovation, Metaverse and Pharma Launches: What is the Connection? with Brendan Gallager of Publicis Health 31:00

2y ago31:00

31:00

Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide In this episode, Bozidar is joined by Brendan Gallagher, Chief Connected Health Officer at Publicis Health. They cover: What impact did COVID-19 have on driving pharma and biotech…

1
EU Launches, Omnichannel and Medical Affairs: Beyond the Support Role, with Matthew Goodman of LUCENT biopharma 37:22

2y ago37:22

37:22

Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide In this episode, Bozidar is joined by Matthew Goodman, Medical Director, and Principal at LUCENT biopharma. They cover: How does digital innovation contribute to the success of pr…

1
How to Use Personalized On-Demand Video to Engage HCPs. Bozidar Jovicevic, CEO of Evermed, Speaking at a Reuters Pharma Event 8:16

2y ago8:16

8:16

Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide In this episode, Bozidar is joined by Matthew Goodman, Medical Director, and Principal at LUCENT biopharma. They cover: The conventional sales channels utilized by pharma are vani…

1
Trailer 1:05

2+ y ago1:05

1:05

Welcome to Pharma Launch Secrets, a podcast by Evermed. We host honest, direct, actionable conversations with world-leading pharma launch experts to help you stay up to date with trends and strategies and launch your products successfully. This podcast is brought to you by Evermed. Evermed licenses software to pharma companies so they can launch th…

Podcasts Worth a Listen

Bozidar Jovicevic Podcasts

Podcasts Worth a Listen

Quick Reference Guide