PT Inquest is an online journal club. Hosted by Jason Tuori, Megan Graham, and Chris Juneau, the show looks at an article every week and discusses how it applies to current physical therapy practice.
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The Power of Customer Experience: How Pharma Launches are Being Transformed, with Mark Makuch, SVP of Strategy at Havas Health CX
MP3•Episode home
Manage episode 356696012 series 3354496
Content provided by Dorotea Draskovic. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dorotea Draskovic or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide
In this episode, Bozidar is joined by Mark Makuch, SVP of Strategy at Havas Health CX.
They cover:
In this episode, Bozidar is joined by Mark Makuch, SVP of Strategy at Havas Health CX.
They cover:
- What is Customer Experience (CX), and why are most pharma companies building CX teams?
- Why is CX powerful when it comes to HCP behavior change?
- What can pharma learn from Disney regarding content and use of data?
Subscribe here:
- Apple: https://apple.co/3micGmF
- Google Podcasts: https://bit.ly/3PUds6T
- Spotify: https://spoti.fi/3M78XCC
- RSS: https://bit.ly/3wTksIm
And connect with the host and guest here:- Bozidar Jovicevic: https://www.linkedin.com/in/bjovicevic
- Evermed: https://evermedtv.com
- Mark Makuch: https://www.linkedin.com/in/markmakuch
- Havas Health CX: https://havascx.com
About The Show:
“Pharma Launch Secrets” is a podcast by Evermed and hosted by CEO Bozidar Jovicevic. We host direct, actionable conversations with world-leading pharma launch experts and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.
Check out our three most downloaded episodes:
- Omnichannel and CDP (Customer Data Platforms): What Every Pharma Marketer Needs To Know About Using Data To Enable Seamless Customer Experience, Drive Engagement, And Lift Rx
- Greatest Hits: A Look Back on Five of the Best Pharma Launch Secrets Episodes
- Launch Planning in a Digital-First Reality: How Can a Traditional “Reach and Frequency” Model Be Adapted to an Omnichannel Future?
If you are interested in joining Pharma Launch Secrets as a guest, please visit this link: start.evermedtv.com/podcast-apply/
37 episodes
MP3•Episode home
Manage episode 356696012 series 3354496
Content provided by Dorotea Draskovic. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dorotea Draskovic or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide
In this episode, Bozidar is joined by Mark Makuch, SVP of Strategy at Havas Health CX.
They cover:
In this episode, Bozidar is joined by Mark Makuch, SVP of Strategy at Havas Health CX.
They cover:
- What is Customer Experience (CX), and why are most pharma companies building CX teams?
- Why is CX powerful when it comes to HCP behavior change?
- What can pharma learn from Disney regarding content and use of data?
Subscribe here:
- Apple: https://apple.co/3micGmF
- Google Podcasts: https://bit.ly/3PUds6T
- Spotify: https://spoti.fi/3M78XCC
- RSS: https://bit.ly/3wTksIm
And connect with the host and guest here:- Bozidar Jovicevic: https://www.linkedin.com/in/bjovicevic
- Evermed: https://evermedtv.com
- Mark Makuch: https://www.linkedin.com/in/markmakuch
- Havas Health CX: https://havascx.com
About The Show:
“Pharma Launch Secrets” is a podcast by Evermed and hosted by CEO Bozidar Jovicevic. We host direct, actionable conversations with world-leading pharma launch experts and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.
Check out our three most downloaded episodes:
- Omnichannel and CDP (Customer Data Platforms): What Every Pharma Marketer Needs To Know About Using Data To Enable Seamless Customer Experience, Drive Engagement, And Lift Rx
- Greatest Hits: A Look Back on Five of the Best Pharma Launch Secrets Episodes
- Launch Planning in a Digital-First Reality: How Can a Traditional “Reach and Frequency” Model Be Adapted to an Omnichannel Future?
If you are interested in joining Pharma Launch Secrets as a guest, please visit this link: start.evermedtv.com/podcast-apply/
37 episodes
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