Launch Planning in a Digital-First Reality: How can a Traditional “Reach and Frequency” Model be Adapted to an Omnichannel Future?

Pharma Launch Secrets

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In this episode, Bozidar is joined by Peter Marchesini, Senior Vice President at Indegene.

They cover:

• The Cost of a sales rep visit in the US is $300-$400 - what is the digital equivalent of one rep visit?
• What is the product adoption journey of HCPs nowadays and how can pharma companies respect it and achieve successful launches?
• What tools in the omnichannel toolbox does pharma have nowadays, and how should they plan to use them before launch?
• How to adjust sales rep planning in the digital-first launches? What is “Territory Warming”?

Subscribe here:

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And connect with the host and guest here:

• Bozidar Jovicevic: https://www.linkedin.com/in/bjovicevic
• Evermed: https://evermedtv.com
• Peter Marchesini: https://www.linkedin.com/in/petermarchesini
• Indegene: https://www.indegene.com

About The Show:

“Pharma Launch Secrets” is a podcast by Evermed and hosted by CEO Bozidar Jovicevic. We host direct, actionable conversations with world-leading pharma launch experts and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.

Check out our three most downloaded episodes:

• Omnichannel and CDP (Customer Data Platforms): What Every Pharma Marketer Needs To Know About Using Data To Enable Seamless Customer Experience, Drive Engagement, And Lift Rx
• Greatest Hits: A Look Back on Five of the Best Pharma Launch Secrets Episodes
• Launch Planning in a Digital-First Reality: How Can a Traditional “Reach and Frequency” Model Be Adapted to an Omnichannel Future?
  

If you are interested in joining Pharma Launch Secrets as a guest, please visit this link: start.evermedtv.com/podcast-apply/