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“Professors in the Hot Seat,” Novo Nordisk, Medical Education, and Pharma Launches: How the KOL Interview Format Unleashed Repeated Engagement and Education for Novo Nordisk
MP3•Episode home
Manage episode 375641717 series 3354496
Content provided by Dorotea Draskovic. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dorotea Draskovic or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide
In this episode, Bozidar speaks with Jens Øllgaard, Head of Education, Novo Nordisk Denmark.
They cover the following topics:
In this episode, Bozidar speaks with Jens Øllgaard, Head of Education, Novo Nordisk Denmark.
They cover the following topics:
- Why is there no “Zoom fatigue”, only bad content?
- Starting with trust: Replacing the medical education mindset of “give, give, give”
- Content marketing: a new and different discipline from what pharma is used to
- Competition of attention: How pharma’s video content competes with TikTok, Instagram, and busy lives
- Professors in the hot seat: Initiative that married short-form content, interview format, and entertainment to produce engaging content fast
- Is shorter video content the key to getting faster MLR reviews?
Subscribe here:
Apple: https://apple.co/3micGmF
Google Podcasts: https://bit.ly/3PUds6T
Spotify: https://spoti.fi/3M78XCC
RSS: https://bit.ly/3wTksIm
Connect with the host and guest here:
Bozidar Jovicevic: https://www.linkedin.com/in/bjovicevic
Evermed: https://evermedtv.com
Jens Øllgaard: https://www.linkedin.com/in/jensoell
Novo Nordisk Website: https://www.novonordisk.com
About The Show:
“Pharma Launch Secrets” is a podcast by Evermed and hosted by CEO Bozidar Jovicevic. We host direct, actionable conversations with world-leading pharma launch experts and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.
Check out our three most downloaded episodes:
- Omnichannel and CDP (Customer Data Platforms): What Every Pharma Marketer Needs To Know About Using Data To Enable Seamless Customer Experience, Drive Engagement, And Lift Rx
- Greatest Hits: A Look Back on Five of the Best Pharma Launch Secrets Episodes
- Launch Planning in a Digital-First Reality: How Can a Traditional “Reach and Frequency” Model Be Adapted to an Omnichannel Future?
If you are interested in joining Pharma Launch Secrets as a guest, please visit this link: start.evermedtv.com/podcast-apply/
37 episodes
MP3•Episode home
Manage episode 375641717 series 3354496
Content provided by Dorotea Draskovic. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dorotea Draskovic or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide
In this episode, Bozidar speaks with Jens Øllgaard, Head of Education, Novo Nordisk Denmark.
They cover the following topics:
In this episode, Bozidar speaks with Jens Øllgaard, Head of Education, Novo Nordisk Denmark.
They cover the following topics:
- Why is there no “Zoom fatigue”, only bad content?
- Starting with trust: Replacing the medical education mindset of “give, give, give”
- Content marketing: a new and different discipline from what pharma is used to
- Competition of attention: How pharma’s video content competes with TikTok, Instagram, and busy lives
- Professors in the hot seat: Initiative that married short-form content, interview format, and entertainment to produce engaging content fast
- Is shorter video content the key to getting faster MLR reviews?
Subscribe here:
Apple: https://apple.co/3micGmF
Google Podcasts: https://bit.ly/3PUds6T
Spotify: https://spoti.fi/3M78XCC
RSS: https://bit.ly/3wTksIm
Connect with the host and guest here:
Bozidar Jovicevic: https://www.linkedin.com/in/bjovicevic
Evermed: https://evermedtv.com
Jens Øllgaard: https://www.linkedin.com/in/jensoell
Novo Nordisk Website: https://www.novonordisk.com
About The Show:
“Pharma Launch Secrets” is a podcast by Evermed and hosted by CEO Bozidar Jovicevic. We host direct, actionable conversations with world-leading pharma launch experts and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.
Check out our three most downloaded episodes:
- Omnichannel and CDP (Customer Data Platforms): What Every Pharma Marketer Needs To Know About Using Data To Enable Seamless Customer Experience, Drive Engagement, And Lift Rx
- Greatest Hits: A Look Back on Five of the Best Pharma Launch Secrets Episodes
- Launch Planning in a Digital-First Reality: How Can a Traditional “Reach and Frequency” Model Be Adapted to an Omnichannel Future?
If you are interested in joining Pharma Launch Secrets as a guest, please visit this link: start.evermedtv.com/podcast-apply/
37 episodes
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