“Professors in the Hot Seat,” Novo Nordisk, Medical Education, and Pharma Launches: How the KOL Interview Format Unleashed Repeated Engagement and Education for Novo Nordisk

Pharma Launch Secrets

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In this episode, Bozidar speaks with Jens Øllgaard, Head of Education, Novo Nordisk Denmark.
They cover the following topics:

• Why is there no “Zoom fatigue”, only bad content?
• Starting with trust: Replacing the medical education mindset of “give, give, give”
• Content marketing: a new and different discipline from what pharma is used to
• Competition of attention: How pharma’s video content competes with TikTok, Instagram, and busy lives
• Professors in the hot seat: Initiative that married short-form content, interview format, and entertainment to produce engaging content fast
• Is shorter video content the key to getting faster MLR reviews?

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Connect with the host and guest here:

Bozidar Jovicevic: https://www.linkedin.com/in/bjovicevic
Evermed: https://evermedtv.com
Jens Øllgaard: https://www.linkedin.com/in/jensoell
Novo Nordisk Website: https://www.novonordisk.com

About The Show:

“Pharma Launch Secrets” is a podcast by Evermed and hosted by CEO Bozidar Jovicevic. We host direct, actionable conversations with world-leading pharma launch experts and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.

Check out our three most downloaded episodes:

• Omnichannel and CDP (Customer Data Platforms): What Every Pharma Marketer Needs To Know About Using Data To Enable Seamless Customer Experience, Drive Engagement, And Lift Rx
• Greatest Hits: A Look Back on Five of the Best Pharma Launch Secrets Episodes
• Launch Planning in a Digital-First Reality: How Can a Traditional “Reach and Frequency” Model Be Adapted to an Omnichannel Future?
  

If you are interested in joining Pharma Launch Secrets as a guest, please visit this link: start.evermedtv.com/podcast-apply/