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Omnichannel and CDP (Customer Data Platforms): What Every Pharma Marketer Needs To Know About Using Data To Enable Seamless Customer Experience, Drive Engagement, And Lift Rx
MP3•Episode home
Manage episode 366680144 series 3354496
Content provided by Dorotea Draskovic. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dorotea Draskovic or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide
In this episode, Bozidar speaks with Nirmal Vemanna, Senior Product Manager of Pharma at Tealium. They cover the following topics:
- What is a Customer Data Platform (CDP), and how is it used to break data silos, become the heart of omnichannel orchestration, and drive a lift in Rx and engagement?
- Why is CDP vital to personalizing HCP interactions both digitally and in person?
- First-party data versus third-party data: pros and cons and how to think about both data sources?
- Why is first-party data the “connective tissue” for HCP behavior and represents the foundation for pharma CDPs?
- HCP registration versus no-registration: what’s the value of registration, and should pharma companies insist on it?
- “No-see HCPs:” How can Content + CDP help engage and educate this HCP segment?
Subscribe here:
- Apple: https://apple.co/3micGmF
- Google Podcasts: https://bit.ly/3PUds6T
- Spotify: https://spoti.fi/3M78XCC
- RSS: https://bit.ly/3wTksIm
And connect with the host and guest here:
- Bozidar Jovicevic: https://www.linkedin.com/in/bjovicevic
- Evermed: https://evermedtv.com
- Nirmal Vemanna: https://www.linkedin.com/in/nirmal-vemanna-a47b175/
- Tealium Website: https://tealium.com/
About The Show:
“Pharma Launch Secrets” is a podcast by Evermed and hosted by CEO Bozidar Jovicevic. We host direct, actionable conversations with world-leading pharma launch experts, and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.
Check out our three most downloaded episodes:
- Omnichannel and CDP (Customer Data Platforms): What Every Pharma Marketer Needs To Know About Using Data To Enable Seamless Customer Experience, Drive Engagement, And Lift Rx
- Greatest Hits: A Look Back on Five of the Best Pharma Launch Secrets Episodes
- Launch Planning in a Digital-First Reality: How Can a Traditional “Reach and Frequency” Model Be Adapted to an Omnichannel Future?
If you are interested in joining Pharma Launch Secrets as a guest, please visit this link: start.evermedtv.com/podcast-apply/
37 episodes
MP3•Episode home
Manage episode 366680144 series 3354496
Content provided by Dorotea Draskovic. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dorotea Draskovic or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide
In this episode, Bozidar speaks with Nirmal Vemanna, Senior Product Manager of Pharma at Tealium. They cover the following topics:
- What is a Customer Data Platform (CDP), and how is it used to break data silos, become the heart of omnichannel orchestration, and drive a lift in Rx and engagement?
- Why is CDP vital to personalizing HCP interactions both digitally and in person?
- First-party data versus third-party data: pros and cons and how to think about both data sources?
- Why is first-party data the “connective tissue” for HCP behavior and represents the foundation for pharma CDPs?
- HCP registration versus no-registration: what’s the value of registration, and should pharma companies insist on it?
- “No-see HCPs:” How can Content + CDP help engage and educate this HCP segment?
Subscribe here:
- Apple: https://apple.co/3micGmF
- Google Podcasts: https://bit.ly/3PUds6T
- Spotify: https://spoti.fi/3M78XCC
- RSS: https://bit.ly/3wTksIm
And connect with the host and guest here:
- Bozidar Jovicevic: https://www.linkedin.com/in/bjovicevic
- Evermed: https://evermedtv.com
- Nirmal Vemanna: https://www.linkedin.com/in/nirmal-vemanna-a47b175/
- Tealium Website: https://tealium.com/
About The Show:
“Pharma Launch Secrets” is a podcast by Evermed and hosted by CEO Bozidar Jovicevic. We host direct, actionable conversations with world-leading pharma launch experts, and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.
Check out our three most downloaded episodes:
- Omnichannel and CDP (Customer Data Platforms): What Every Pharma Marketer Needs To Know About Using Data To Enable Seamless Customer Experience, Drive Engagement, And Lift Rx
- Greatest Hits: A Look Back on Five of the Best Pharma Launch Secrets Episodes
- Launch Planning in a Digital-First Reality: How Can a Traditional “Reach and Frequency” Model Be Adapted to an Omnichannel Future?
If you are interested in joining Pharma Launch Secrets as a guest, please visit this link: start.evermedtv.com/podcast-apply/
37 episodes
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