The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
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Binge-Worthy Content Experiences for HCPs: Why They Are the Key to Engaging HCPs in the Post-COVID World
MP3•Episode home
Manage episode 367928331 series 3354496
Content provided by Dorotea Draskovic. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dorotea Draskovic or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide
In this episode, Bozidar speaks with Randy Frisch, Chief Brand Officer and Co-Founder at Uberflip. They cover the following topics:
- Content Experience: why 80% of content is never even consumed?
- If Netflix can do it, why can’t we? How do you organize your content for the ultimate personal customer experience using Netflix as a template?
- How much content is needed to be able to engage doctors repeatedly and continuously?
- Content Tagging: why it’s critical to content being used in the first place
- 11.2 touch points: how to measure success vs. failure with content?
- Three elements of a binge-worthy content experience
- 5-step framework for creating a content experience
Subscribe here:
- Apple: https://apple.co/3micGmF
- Google Podcasts: https://bit.ly/3PUds6T
- Spotify: https://spoti.fi/3M78XCC
- RSS: https://bit.ly/3wTksIm
And connect with the host and guest here:
- Bozidar Jovicevic: https://www.linkedin.com/in/bjovicevic
- Evermed: https://evermedtv.com
- Randy Frisch: https://www.linkedin.com/in/frischrandy
- Uberflip Website: https://www.uberflip.com
About The Show:
“Pharma Launch Secrets” is a podcast by Evermed and hosted by CEO Bozidar Jovicevic. We host direct, actionable conversations with world-leading pharma launch experts, and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.
Check out our three most downloaded episodes:
- Omnichannel and CDP (Customer Data Platforms): What Every Pharma Marketer Needs To Know About Using Data To Enable Seamless Customer Experience, Drive Engagement, And Lift Rx
- Greatest Hits: A Look Back on Five of the Best Pharma Launch Secrets Episodes
- Launch Planning in a Digital-First Reality: How Can a Traditional “Reach and Frequency” Model Be Adapted to an Omnichannel Future?
If you are interested in joining Pharma Launch Secrets as a guest, please visit this link: start.evermedtv.com/podcast-apply/
37 episodes
MP3•Episode home
Manage episode 367928331 series 3354496
Content provided by Dorotea Draskovic. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dorotea Draskovic or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide
In this episode, Bozidar speaks with Randy Frisch, Chief Brand Officer and Co-Founder at Uberflip. They cover the following topics:
- Content Experience: why 80% of content is never even consumed?
- If Netflix can do it, why can’t we? How do you organize your content for the ultimate personal customer experience using Netflix as a template?
- How much content is needed to be able to engage doctors repeatedly and continuously?
- Content Tagging: why it’s critical to content being used in the first place
- 11.2 touch points: how to measure success vs. failure with content?
- Three elements of a binge-worthy content experience
- 5-step framework for creating a content experience
Subscribe here:
- Apple: https://apple.co/3micGmF
- Google Podcasts: https://bit.ly/3PUds6T
- Spotify: https://spoti.fi/3M78XCC
- RSS: https://bit.ly/3wTksIm
And connect with the host and guest here:
- Bozidar Jovicevic: https://www.linkedin.com/in/bjovicevic
- Evermed: https://evermedtv.com
- Randy Frisch: https://www.linkedin.com/in/frischrandy
- Uberflip Website: https://www.uberflip.com
About The Show:
“Pharma Launch Secrets” is a podcast by Evermed and hosted by CEO Bozidar Jovicevic. We host direct, actionable conversations with world-leading pharma launch experts, and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.
Check out our three most downloaded episodes:
- Omnichannel and CDP (Customer Data Platforms): What Every Pharma Marketer Needs To Know About Using Data To Enable Seamless Customer Experience, Drive Engagement, And Lift Rx
- Greatest Hits: A Look Back on Five of the Best Pharma Launch Secrets Episodes
- Launch Planning in a Digital-First Reality: How Can a Traditional “Reach and Frequency” Model Be Adapted to an Omnichannel Future?
If you are interested in joining Pharma Launch Secrets as a guest, please visit this link: start.evermedtv.com/podcast-apply/
37 episodes
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