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How Indegene Uses “Hybrid” Go-To-Market Model to Help Orchestra Omnichannel Pharma Launches for Their Clients
MP3•Episode home
Manage episode 394946869 series 3354496
Content provided by Dorotea Draskovic. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dorotea Draskovic or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide
In this episode, Bozidar speaks with Nancy Phelan, senior VP at Indegene. They cover the following topics:
- Hybrid model: Taking the best of face-to-face and powering it with digital
- Discover new research on the 5 Reasons Why Most Launches Fail: There is a gap between what you plan and what you are executing
- Why doesn’t the classical Reach and Frequency model work anymore?
- Channels vs. Content: Can we view them separately?
- Indegene’s TLO framework: Test learn and optimize approach
- Digital rep equivalent: Building a model for HCPs' digital engagement
Subscribe here:
- Apple: https://apple.co/3micGmF
- Google Podcasts: https://bit.ly/3PUds6T
- Spotify: https://spoti.fi/3M78XCC
- RSS: https://bit.ly/3wTksIm
And connect with the host and guest here:
- Bozidar Jovicevic: https://www.linkedin.com/in/bjovicevic
- Evermed: https://evermedtv.com
- Nancy Phelan: https://www.linkedin.com/in/nancyrphelan/
- Indegene Website: https://www.indegene.com/
About The Show:
“Pharma Launch Secrets” is a podcast by Evermed and hosted by CEO Bozidar Jovicevic. We host direct, actionable conversations with world-leading pharma launch experts and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.
Check out our three most downloaded episodes:
- Omnichannel and CDP (Customer Data Platforms): What Every Pharma Marketer Needs To Know About Using Data To Enable Seamless Customer Experience, Drive Engagement, And Lift Rx
- Greatest Hits: A Look Back on Five of the Best Pharma Launch Secrets Episodes
- Launch Planning in a Digital-First Reality: How Can a Traditional “Reach and Frequency” Model Be Adapted to an Omnichannel Future?
If you are interested in joining Pharma Launch Secrets as a guest, please visit this link: start.evermedtv.com/podcast-apply/
37 episodes
MP3•Episode home
Manage episode 394946869 series 3354496
Content provided by Dorotea Draskovic. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dorotea Draskovic or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide
In this episode, Bozidar speaks with Nancy Phelan, senior VP at Indegene. They cover the following topics:
- Hybrid model: Taking the best of face-to-face and powering it with digital
- Discover new research on the 5 Reasons Why Most Launches Fail: There is a gap between what you plan and what you are executing
- Why doesn’t the classical Reach and Frequency model work anymore?
- Channels vs. Content: Can we view them separately?
- Indegene’s TLO framework: Test learn and optimize approach
- Digital rep equivalent: Building a model for HCPs' digital engagement
Subscribe here:
- Apple: https://apple.co/3micGmF
- Google Podcasts: https://bit.ly/3PUds6T
- Spotify: https://spoti.fi/3M78XCC
- RSS: https://bit.ly/3wTksIm
And connect with the host and guest here:
- Bozidar Jovicevic: https://www.linkedin.com/in/bjovicevic
- Evermed: https://evermedtv.com
- Nancy Phelan: https://www.linkedin.com/in/nancyrphelan/
- Indegene Website: https://www.indegene.com/
About The Show:
“Pharma Launch Secrets” is a podcast by Evermed and hosted by CEO Bozidar Jovicevic. We host direct, actionable conversations with world-leading pharma launch experts and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.
Check out our three most downloaded episodes:
- Omnichannel and CDP (Customer Data Platforms): What Every Pharma Marketer Needs To Know About Using Data To Enable Seamless Customer Experience, Drive Engagement, And Lift Rx
- Greatest Hits: A Look Back on Five of the Best Pharma Launch Secrets Episodes
- Launch Planning in a Digital-First Reality: How Can a Traditional “Reach and Frequency” Model Be Adapted to an Omnichannel Future?
If you are interested in joining Pharma Launch Secrets as a guest, please visit this link: start.evermedtv.com/podcast-apply/
37 episodes
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