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CX and Pharma Launches: Why Superior Clinical Data is Not Enough Anymore to Win Pharma Launches and How to Strategically Leverage Customer Experience
MP3•Episode home
Manage episode 361731978 series 3354496
Content provided by Dorotea Draskovic. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dorotea Draskovic or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide
In this episode, Bozidar is joined by AJ Triano, EVP of Customer Experience Practice at Syneos.
Some of the things you’ll discover in this episode:
In this episode, Bozidar is joined by AJ Triano, EVP of Customer Experience Practice at Syneos.
Some of the things you’ll discover in this episode:
- Where should a brand director start when it comes to CX and product launch?
- Where should the CX function sit within the organization? Marketing, sales, or somewhere else?
- What have Amazon, Disney, and Apple done to set expectations from HCPs and patients?
- Why is the best user experience one that is forgotten?
- MLR, content, and message architecture: how to organize the approval sequentially and release more content in less time
- The growing role of media, non-personal promotion, and NPI level targeting: how to use media to drive awareness and reach audiences in a just-in-time way
Subscribe here:
- Apple: https://apple.co/3micGmF
- Google Podcasts: https://bit.ly/3PUds6T
- Spotify: https://spoti.fi/3M78XCC
- RSS: https://bit.ly/3wTksIm
And connect with the host and guests here:
- Bozidar Jovicevic: https://www.linkedin.com/in/bjovicevic
- Evermed: https://evermedtv.com
- AJ's LinkedIn: https://www.linkedin.com/in/ajtriano
- Website: https://syneoshealthcommunications.com
About The Show:
“Pharma Launch Secrets” is a podcast by Evermed and hosted by CEO Bozidar Jovicevic. We host direct, actionable conversations with world-leading pharma launch experts and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.
Check out our three most downloaded episodes:
- Omnichannel and CDP (Customer Data Platforms): What Every Pharma Marketer Needs To Know About Using Data To Enable Seamless Customer Experience, Drive Engagement, And Lift Rx
- Greatest Hits: A Look Back on Five of the Best Pharma Launch Secrets Episodes
- Launch Planning in a Digital-First Reality: How Can a Traditional “Reach and Frequency” Model Be Adapted to an Omnichannel Future?
If you are interested in joining Pharma Launch Secrets as a guest, please visit this link: start.evermedtv.com/podcast-apply/
37 episodes
MP3•Episode home
Manage episode 361731978 series 3354496
Content provided by Dorotea Draskovic. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dorotea Draskovic or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide
In this episode, Bozidar is joined by AJ Triano, EVP of Customer Experience Practice at Syneos.
Some of the things you’ll discover in this episode:
In this episode, Bozidar is joined by AJ Triano, EVP of Customer Experience Practice at Syneos.
Some of the things you’ll discover in this episode:
- Where should a brand director start when it comes to CX and product launch?
- Where should the CX function sit within the organization? Marketing, sales, or somewhere else?
- What have Amazon, Disney, and Apple done to set expectations from HCPs and patients?
- Why is the best user experience one that is forgotten?
- MLR, content, and message architecture: how to organize the approval sequentially and release more content in less time
- The growing role of media, non-personal promotion, and NPI level targeting: how to use media to drive awareness and reach audiences in a just-in-time way
Subscribe here:
- Apple: https://apple.co/3micGmF
- Google Podcasts: https://bit.ly/3PUds6T
- Spotify: https://spoti.fi/3M78XCC
- RSS: https://bit.ly/3wTksIm
And connect with the host and guests here:
- Bozidar Jovicevic: https://www.linkedin.com/in/bjovicevic
- Evermed: https://evermedtv.com
- AJ's LinkedIn: https://www.linkedin.com/in/ajtriano
- Website: https://syneoshealthcommunications.com
About The Show:
“Pharma Launch Secrets” is a podcast by Evermed and hosted by CEO Bozidar Jovicevic. We host direct, actionable conversations with world-leading pharma launch experts and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.
Check out our three most downloaded episodes:
- Omnichannel and CDP (Customer Data Platforms): What Every Pharma Marketer Needs To Know About Using Data To Enable Seamless Customer Experience, Drive Engagement, And Lift Rx
- Greatest Hits: A Look Back on Five of the Best Pharma Launch Secrets Episodes
- Launch Planning in a Digital-First Reality: How Can a Traditional “Reach and Frequency” Model Be Adapted to an Omnichannel Future?
If you are interested in joining Pharma Launch Secrets as a guest, please visit this link: start.evermedtv.com/podcast-apply/
37 episodes
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