Launching with Influencers: How to Leverage KOLs, DOLs and New Channels to Engage Healthcare Professionals Authentically During Your Product Launch

Pharma Launch Secrets

Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide

In this episode, Bozidar is joined by Brian Kaiser, Executive Vice President and Head of Strategy at Klick Health, as well as Thomas Engstrom, Global Group Director of Influencer Marketing at Klick Health.

Some of the things you’ll discover in this episode:

• Digital Opinion Leaders and Key Opinion Leaders: Who are they, and is every DOL a KOL and vice-versa?
• A step-by-step framework to work with KOLs and DOLs for the product launch.
• How to work with KOLs and DOLs effectively, compliantly, and authentically.
• How to measure the influence of KOLs and DOLs from medical and commercial perspectives
• Why is connectivity between the community, KOLs and DOLs the key ingredient for success?

Subscribe here:

• Apple: https://apple.co/3micGmF
• Google Podcasts: https://bit.ly/3PUds6T
• Spotify: https://spoti.fi/3M78XCC
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And connect with the host and guests here:

• Bozidar Jovicevic: https://www.linkedin.com/in/bjovicevic
• Evermed: https://evermedtv.com
• Brian’s LinkedIn: https://www.linkedin.com/in/brian-kaiser-0aa0b61
• Thomas’ LinkedIn: https://www.linkedin.com/in/thomasengstrom
• Klick Health Website: https://www.klick.com

About The Show:

“Pharma Launch Secrets” is a podcast by Evermed and hosted by CEO Bozidar Jovicevic. We host direct, actionable conversations with world-leading pharma launch experts and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.

Check out our three most downloaded episodes:

• Omnichannel and CDP (Customer Data Platforms): What Every Pharma Marketer Needs To Know About Using Data To Enable Seamless Customer Experience, Drive Engagement, And Lift Rx
• Greatest Hits: A Look Back on Five of the Best Pharma Launch Secrets Episodes
• Launch Planning in a Digital-First Reality: How Can a Traditional “Reach and Frequency” Model Be Adapted to an Omnichannel Future?
  

If you are interested in joining Pharma Launch Secrets as a guest, please visit this link: start.evermedtv.com/podcast-apply/