The Digital-First Future and the “Data flywheel”: How Can Pharma Use the Combination of Data, AI, and Content to Drive Successful Product Launches with Scott Snyder, Chief Digital Officer at EVERSANA

Pharma Launch Secrets

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In this episode, Bozidar is joined by Scott Snyder, Chief Digital Officer at EVERSANA.
They cover:

• What is the best way to orchestrate personalized digital experiences for HCPs and patients?
• What is the “data flywheel,” and how can it give pharma companies a competitive advantage?
• Who is better suited for the digital-first future, large pharma companies or smaller, first-time launchers?
• Why is starting with the user imperative for the digital-first future?

Subscribe here:

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And connect with the host and guest here:

• Bozidar Jovicevic: https://www.linkedin.com/in/bjovicevic
• Evermed: https://evermedtv.com
• Scott Snyder: https://www.linkedin.com/in/scottsnyder5g/
• EVERSANA: https://www.eversana.com/

About The Show:

“Pharma Launch Secrets” is a podcast by Evermed and hosted by CEO Bozidar Jovicevic. We host direct, actionable conversations with world-leading pharma launch experts and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.

Check out our three most downloaded episodes:

• Omnichannel and CDP (Customer Data Platforms): What Every Pharma Marketer Needs To Know About Using Data To Enable Seamless Customer Experience, Drive Engagement, And Lift Rx
• Greatest Hits: A Look Back on Five of the Best Pharma Launch Secrets Episodes
• Launch Planning in a Digital-First Reality: How Can a Traditional “Reach and Frequency” Model Be Adapted to an Omnichannel Future?
  

If you are interested in joining Pharma Launch Secrets as a guest, please visit this link: start.evermedtv.com/podcast-apply/