Welcome to Pharma Launch Secrets, a podcast by Evermed. We host honest, direct, actionable conversations with world-leading pharma launch experts that will help you stay up to date with trends and strategies to help you launch your product successfully.
…
continue reading
![Artwork](/static/images/128pixel.png)
1
How Indegene Uses “Hybrid” Go-To-Market Model to Help Orchestra Omnichannel Pharma Launches for Their Clients
29:07
29:07
Play later
Play later
Lists
Like
Liked
29:07
Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide In this episode, Bozidar speaks with Nancy Phelan, senior VP at Indegene. They cover the following topics: Hybrid model: Taking the best of face-to-face and powering it with digit…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Greatest Hits: A Look Back on Five of the Best Pharma Launch Secrets Episodes
27:40
27:40
Play later
Play later
Lists
Like
Liked
27:40
Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide Over the last year, we have been honored to delve into the intriguing world of pharma launches, engaging with some extraordinary guests and gathering valuable insights from their …
…
continue reading
![Artwork](/static/images/128pixel.png)
1
AI-Powered Compliant Content Creation at Scale: How Far Are We From Using Modular Content and Technology to Radically Transform Content Marketing in Pharma
36:06
36:06
Play later
Play later
Lists
Like
Liked
36:06
Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide In this episode, Bozidar speaks with Diana Lee, Co-Founder and CEO of Constellation Software Inc.. They cover the following topics: Why do top creative talents get frustrated when…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
“Professors in the Hot Seat,” Novo Nordisk, Medical Education, and Pharma Launches: How the KOL Interview Format Unleashed Repeated Engagement and Education for Novo Nordisk
30:34
30:34
Play later
Play later
Lists
Like
Liked
30:34
Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide In this episode, Bozidar speaks with Jens Øllgaard, Head of Education, Novo Nordisk Denmark. They cover the following topics: Why is there no “Zoom fatigue”, only bad content? Sta…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
US Launches: How to Use Media Channels, Ads, GPT, Endemic, and Non-Endemic Channels to Be Relevant From Day 1 and Drive a Successful Launch
37:43
37:43
Play later
Play later
Lists
Like
Liked
37:43
Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide In this episode, Bozidar speaks with Kelly (Lundquist) Millett, SVP and Head of Health Strategy at Havas Media Network. They cover the following topics: Linear adoption Rx funnel …
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Content, GPT, MLR, and Medical Affairs: How to Make Medical Operations Future-Ready and Lead with Trust, Scientific Evidence, and Omnichannel?
37:18
37:18
Play later
Play later
Lists
Like
Liked
37:18
Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide In this episode, Bozidar speaks with Sameer Lal, SVP at Indegene. They cover the following topics: Content repurposing: why and how can it unlock massive amounts of content needed…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Medical Societies and Pharma: Unleashing Blockbuster Launches Through Partnerships and Medical Education
40:15
40:15
Play later
Play later
Lists
Like
Liked
40:15
Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide In this episode, Bozidar is joined by Neal Kovach, Global Chief Commercial Officer at the American College of Cardiology. They cover: 56.000 members of ACC worldwide, and why are …
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Binge-Worthy Content Experiences for HCPs: Why They Are the Key to Engaging HCPs in the Post-COVID World
42:59
42:59
Play later
Play later
Lists
Like
Liked
42:59
Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide In this episode, Bozidar speaks with Randy Frisch, Chief Brand Officer and Co-Founder at Uberflip. They cover the following topics: Content Experience: why 80% of content is never…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Omnichannel and CDP (Customer Data Platforms): What Every Pharma Marketer Needs To Know About Using Data To Enable Seamless Customer Experience, Drive Engagement, And Lift Rx
45:34
45:34
Play later
Play later
Lists
Like
Liked
45:34
Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide In this episode, Bozidar speaks with Nirmal Vemanna, Senior Product Manager of Pharma at Tealium. They cover the following topics: What is a Customer Data Platform (CDP), and how …
…
continue reading
![Artwork](/static/images/128pixel.png)
1
A Conversation With The Havas Team: How to Use Omnichannel and CX to Succeed With Launches in 2023 and Beyond
39:48
39:48
Play later
Play later
Lists
Like
Liked
39:48
Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide In this episode, Bozidar is joined by Richard Shaffer, Associate Managing Director at Havas, Pat Thistlethwaite, Chief Experience Officer at Havas, and Tara Stewart, Managing Dire…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Modular Content: How to Use It Effectively to Accelerate Pharma Launches and Drive HCP Behavior Change
39:48
39:48
Play later
Play later
Lists
Like
Liked
39:48
Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide In this episode, Bozidar is joined by Noah Workman, Associate Managing Director of Content Strategy and Activation at Havas Health & You. They cover: How can modular content help …
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Launching with Influencers: How to Leverage KOLs, DOLs and New Channels to Engage Healthcare Professionals Authentically During Your Product Launch
44:33
44:33
Play later
Play later
Lists
Like
Liked
44:33
Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide In this episode, Bozidar is joined by Brian Kaiser, Executive Vice President and Head of Strategy at Klick Health, as well as Thomas Engstrom, Global Group Director of Influencer …
…
continue reading
![Artwork](/static/images/128pixel.png)
1
CX and Pharma Launches: Why Superior Clinical Data is Not Enough Anymore to Win Pharma Launches and How to Strategically Leverage Customer Experience
43:50
43:50
Play later
Play later
Lists
Like
Liked
43:50
Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide In this episode, Bozidar is joined by AJ Triano, EVP of Customer Experience Practice at Syneos. Some of the things you’ll discover in this episode: Where should a brand director s…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Omnichannel and Medical Affairs: What’s the Future?
37:40
37:40
Play later
Play later
Lists
Like
Liked
37:40
Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide In this episode, Bozidar is joined by Karen Batoosingh, VP of Medical Communications Strategy and Execution at The Anthill Agency. They cover: Modular content: How can Medical Aff…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
23 Years Later: The Co-founder of Indegene Shares How Life Sciences Companies Reimagine Commercialization in 2023 in the Digital-First Reality
37:31
37:31
Play later
Play later
Lists
Like
Liked
37:31
Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide In this episode, Bozidar is joined by Gaurav Kapoor, Executive Vice President of Indegene. They cover: The founding story of Indegene from five co-founders to 1,000+ employees and…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Launch Planning in a Digital-First Reality: How can a Traditional “Reach and Frequency” Model be Adapted to an Omnichannel Future?
43:13
43:13
Play later
Play later
Lists
Like
Liked
43:13
Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide In this episode, Bozidar is joined by Peter Marchesini, Senior Vice President at Indegene. They cover: The Cost of a sales rep visit in the US is $300-$400 - what is the digital e…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
The Power of Customer Experience: How Pharma Launches are Being Transformed, with Mark Makuch, SVP of Strategy at Havas Health CX
37:11
37:11
Play later
Play later
Lists
Like
Liked
37:11
Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide In this episode, Bozidar is joined by Mark Makuch, SVP of Strategy at Havas Health CX. They cover: What is Customer Experience (CX), and why are most pharma companies building CX …
…
continue reading
![Artwork](/static/images/128pixel.png)
1
“Hidden Value” of Pharma Launches - Why All Pharma Companies Have It, How to Find It, and How to Leverage It
29:28
29:28
Play later
Play later
Lists
Like
Liked
29:28
Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide In this episode, Bozidar is joined by Miriam Meeuwissen, Managing Director at Launch & Lifecycle Biopharma. They cover: What are the three critical components for value creation i…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
How Do Outdated FDA Regulations Affect the New World of Pharma Launches? With Dale Cooke, President of Philly Cooke Consulting
37:57
37:57
Play later
Play later
Lists
Like
Liked
37:57
- Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide In this episode, Bozidar is joined by Dale Cooke, President of PhillyCooke Consulting. They cover: Just how outdated are the FDA regulations? What is the new normal when it come…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Bridging the “Pharma-Startup Gap”: How Can Pharma Companies and Digital-Health Startups Work Effectively to Bring Products to Market Faster
32:06
32:06
Play later
Play later
Lists
Like
Liked
32:06
Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide In this episode, Bozidar is joined by Naomi Fried, CEO and Founder of PharmStars. They cover: What is the Pharma-Startup Gap and how to bridge it? What are the three biggest mista…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Search Listening: How One Billion Google Health Searches a Day Can Inform Pharma Launches with Julia Walsh, CEO of Brand Medicine International
38:11
38:11
Play later
Play later
Lists
Like
Liked
38:11
Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide In this episode, Bozidar is joined by Julia Walsh, CEO of Brand Medicine International. They cover: How can pharma tap into patients' concerns when preparing a product launch? How…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
How to Use Video Content to Engage HCPs: Secrets From Other Industries with Chris Savage, Co-founder and CEO of Wistia
31:38
31:38
Play later
Play later
Lists
Like
Liked
31:38
Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide In this episode, Bozidar is joined by Chris Savage, Co-founder and CEO of Wistia. They cover: How long should videos be to drive HCP behavior change? Why don't peer-to-peer videos…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Pharma’s NEW Launch Machine: How CX, Data, Multiple $200M - $500M Launches, and Agility Come Together with Indraneel Mukherjee, Senior Principal, Commercial Strategy at IQVIA Strategy Consulting
47:11
47:11
Play later
Play later
Lists
Like
Liked
47:11
Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide In this episode, Bozidar is joined by Indraneel Mukherjee, Senior Principal, Brand & Commercial Strategy at IQVIA. They cover: Why will new launches not be able to make up for the…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
How to Use Video Content to Reach and Engage HCPs While Driving Product Adoption - Learnings From Other Industries with Tyler Lessard, VP of Marketing and Chief Video Strategist at Vidyard
40:47
40:47
Play later
Play later
Lists
Like
Liked
40:47
Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide In this episode, Bozidar is joined by Tyler Lessard, VP of Marketing and Chief Video Strategist at Vidyard. They cover: 4 Es of video: Why is video the future business driver? Why…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
First-in-Class vs Me-Too Launch Differences and the Role of Content, Hyperpersonalization, and Technology with Frank Dolan, Founder and CEO of ARSENAL
39:15
39:15
Play later
Play later
Lists
Like
Liked
39:15
Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide In this episode, Bozidar is joined by Frank Dolan, Founder and CEO of ARSENAL. They cover: How are first-in-class launches distinct from me-too launches? Why is it so hard to acce…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
David and Goliath: How Can First-Time Launchers Avoid Failure and Beat Big Pharma Launches with Rohit Sood, Executive Vice President at EVERSANA
36:24
36:24
Play later
Play later
Lists
Like
Liked
36:24
Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide In this episode, Bozidar is joined by Rohit Sood, Executive Vice President at EVERSANA. They cover: Why has the number of 1st-time launchers increased threefold over the last 10 y…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Peer-to-Peer Programs and Pharma Launches: Opportunities to Engage HCPs Using Short-Form, Trusted, Clinically Relevant Information with Andrew Willmer, EVP of Strategy and Innovation at Symbiotix
40:26
40:26
Play later
Play later
Lists
Like
Liked
40:26
Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide In this episode, Bozidar is joined by Andrew Willmer, EVP of Strategy and Innovation at Symbiotix. They cover: What are the three most common forms of P2P programs? Why are short …
…
continue reading
![Artwork](/static/images/128pixel.png)
1
The Digital-First Future and the “Data flywheel”: How Can Pharma Use the Combination of Data, AI, and Content to Drive Successful Product Launches with Scott Snyder, Chief Digital Officer at EVERSANA
27:47
27:47
Play later
Play later
Lists
Like
Liked
27:47
Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide In this episode, Bozidar is joined by Scott Snyder, Chief Digital Officer at EVERSANA. They cover: What is the best way to orchestrate personalized digital experiences for HCPs an…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
How Data Analytics Can Create Competitive Advantages for Your Pharma Launch with Bharti Rai, SVP and GM of Health Insights, Products and Solutions at CVS
33:36
33:36
Play later
Play later
Lists
Like
Liked
33:36
Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide In this episode, Bozidar is joined by Bharti Rai, the former VP of Commercial Acceleration, Commercial Operations, Insights, Analytics, Data & Digital at Novartis, and now the SVP…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
US Launches: Right Size, Right Time, Right Place, and the Importance of Execution in Ensuring an Effective Launch with Trevor Landry, Senior Vice President - Commercial Lead at Syneos Health
26:32
26:32
Play later
Play later
Lists
Like
Liked
26:32
Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide In this episode, Bozidar is joined by Trevor Landry, Senior Vice President - Commercial Lead at Syneos Health. They cover: Why is it important for companies to set up omnichannel …
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Reuters Panel on Customer Engagement: How to Use Content to Drive HCP Trust
45:12
45:12
Play later
Play later
Lists
Like
Liked
45:12
Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide In this episode, Bozidar is joined by four panelists; Haider Alleg, Julia Richards, Karen Pinachyan, and Christina Kotsi. They cover: What are the key success elements for content…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
The Death of “Blockbuster” Products: Micro Launches and a Data-driven Approach to Marketing with Indraneel Mukherjee, Associate Partner at ZS Associates
36:41
36:41
Play later
Play later
Lists
Like
Liked
36:41
Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide In this episode, Bozidar is joined by Indraneel Mukherjee, an Associate Partner at ZS Associates. They cover: How are micro launches changing the pharmaceutical industry? How are …
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Medical Affairs and Pharma Launches: Strategies, Budgeting and Planning with Meg Heim of Heim Global Consulting
29:48
29:48
Play later
Play later
Lists
Like
Liked
29:48
Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide In this episode, Bozidar is joined by Meg Heim, President and Founder of Heim Global Consulting. They cover: How can pharma develop meaningful relationships and solid partnerships…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Trust, Digital Innovation, Metaverse and Pharma Launches: What is the Connection? with Brendan Gallager of Publicis Health
31:00
31:00
Play later
Play later
Lists
Like
Liked
31:00
Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide In this episode, Bozidar is joined by Brendan Gallagher, Chief Connected Health Officer at Publicis Health. They cover: What impact did COVID-19 have on driving pharma and biotech…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
EU Launches, Omnichannel and Medical Affairs: Beyond the Support Role, with Matthew Goodman of LUCENT biopharma
37:22
37:22
Play later
Play later
Lists
Like
Liked
37:22
Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide In this episode, Bozidar is joined by Matthew Goodman, Medical Director, and Principal at LUCENT biopharma. They cover: How does digital innovation contribute to the success of pr…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
How to Use Personalized On-Demand Video to Engage HCPs. Bozidar Jovicevic, CEO of Evermed, Speaking at a Reuters Pharma Event
8:16
8:16
Play later
Play later
Lists
Like
Liked
8:16
Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide In this episode, Bozidar is joined by Matthew Goodman, Medical Director, and Principal at LUCENT biopharma. They cover: The conventional sales channels utilized by pharma are vani…
…
continue reading
Welcome to Pharma Launch Secrets, a podcast by Evermed. We host honest, direct, actionable conversations with world-leading pharma launch experts to help you stay up to date with trends and strategies and launch your products successfully. This podcast is brought to you by Evermed. Evermed licenses software to pharma companies so they can launch th…
…
continue reading