Is It Better To Be The Underdog? 20 Great Answers With Kimberley Marlay, Head Of Alliances And Strategic Partnerships, Kyndryl ANZ Plugged In, Switched On. podcast

#Tech #MBA #Business #Marketing #Splendid Group #B2B #Technology #Interviews #Careers #Partners #Vendors #Directors #Agency #Advertising #ABM

28:24

In our second installment of the Small Business Starter Kit series - we’re tackling a topic that’s sometimes tricky, sometimes confusing, but ever-present: taxes. Hosts Austin and Jannese have an insightful conversation with entrepreneur Isabella Rosal who started 7th Sky Ventures , an exporter and distributor of craft spirits, beer, and wine. Having lived and worked in two different countries and started a company in a heavily-regulated field, Isabella is no stranger to navigating the paperwork-laden and jargon-infused maze of properly understanding taxes for a newly formed small business. Join us as she shares her story and provides valuable insight into how to tackle your business’ taxes - so they don’t tackle you. Learn more about how QuickBooks can help you grow your business: QuickBooks.com See omnystudio.com/listener for privacy information.…

Plugged In, Switched On. »
Is it better to be the underdog? 20 Great Answers with Kimberley Marlay, Head of Alliances and Strategic Partnerships, Kyndryl ANZ

21 days ago 54:09

MP3•Episode home

The interview format at Plugged In, Switched On is very simple: we ask every guest the same 20 Questions and invariably we get 20 different (but always great) answers. Here are some of our favourites from our interview with Kimberley:

- What did you want to be when you grew up?

- Who has the worst job in Tech marketing?

Why do you get out of bed in the morning?

- Who did you learn the most from in your career?

- What’s your professional ‘secret weapon’?

As the Head of Strategic Partnerships and Alliances for Kyndryl Australia and New Zealand, Kimberly Marlay’s role is to establish Kyndryl as the premier strategic partner for businesses across the region.

Barrie Seppings is the Executive Creative Director of The Splendid Group and the host of Plugged In, Switched On. Connect with Barrie on LinkedIn.

Thanks for listening!
If you want to learn more about Splendid Group , see some of our work or meet any of our people, visit splendidgroup.com

Chapters

1. Is it better to be the underdog? 20 Great Answers with Kimberley Marlay, Head of Alliances and Strategic Partnerships, Kyndryl ANZ (00:00:00)

2. Question 1: What is your company or brand selling and why should anybody pay good money for it? (00:02:00)

3. Question 2: Did you grow up dreaming of being in marketing or being in technology? (00:04:00)

4. Question 3: What's the part of your job that you really enjoy the most that you find yourself really spending the time on? (00:07:36)

5. Question 4: What's the one career move or moment or friction, if you like, that you wish you could go back and undo? (00:10:59)

6. Question 5: Who have you learned from the most in your career, or even if perhaps it was what not to do? (00:12:35)

7. Question 6: What's your secret? How do you convince yourself to be constantly leaning forward, constantly leaning in, constantly accepting of change without burning out? (00:15:14)

8. Question 7: What do you do to stay physically and mentally healthy? (00:17:24)

9. Question 8: Every market or industry or territory likes to think they're special and unique, particularly from a marketing perspective. Not many of them are, but surely you've met one or two. (00:20:25)

10. Question 9: What's the campaign or event or idea or launch or even just an ad that you really admire that you wish you'd done? (00:21:56)

11. Question 10: What's the one thing in this industry that you think has gone on for too long and probably needs fixing? (00:24:04)

12. Question 11: What is the one question you'd ask an agency if you knew they had to tell you the truth? (00:27:24)

13. Question 12: How do you make the call between collaboration and working solo, either for yourself or letting your team work solo so that they can learn from their own mistakes? (00:29:05)

14. Question 13: What's a long-held belief about marketing that you no longer hold and what caused you to change your mind? (00:31:10)

15. Question 14: What tactics or approaches are you pulling back on because they're running out of juice and where are you seeing potential? (00:33:22)

16. Question 15: What buzzword or concept do you think is getting far too much airplay in our industry right now? (00:36:45)

17. Question 16: What do you get out of bed for? What's your motivation every morning? (00:38:34)

18. Question 17: What's the most unexpected or unusual situation or person that you've found yourself with thanks to work and your career? (00:40:28)

19. Question 18: What was the pandemic or the lockdown experience for you? (00:44:16)

20. Question 19: Do you allow yourself for, as you alluded to there, are there two Kimberleys, a work Kimberley and home Kimberley? (00:47:28)

21. Question 20: Do you have a secret weapon in your career or have you had one? And if you do, will you tell me what it is? (00:49:58)

13 episodes

Plugged In, Switched On.

Is it better to be the underdog? 20 Great Answers with Kimberley Marlay, Head of Alliances and Strategic Partnerships, Kyndryl ANZ

Plugged In, Switched On.

published 21 days ago

MP3•Episode home

- What did you want to be when you grew up?

- Who has the worst job in Tech marketing?

Why do you get out of bed in the morning?

- Who did you learn the most from in your career?

- What’s your professional ‘secret weapon’?

Barrie Seppings is the Executive Creative Director of The Splendid Group and the host of Plugged In, Switched On. Connect with Barrie on LinkedIn.

Thanks for listening!
If you want to learn more about Splendid Group , see some of our work or meet any of our people, visit splendidgroup.com

Chapters

1. Is it better to be the underdog? 20 Great Answers with Kimberley Marlay, Head of Alliances and Strategic Partnerships, Kyndryl ANZ (00:00:00)

2. Question 1: What is your company or brand selling and why should anybody pay good money for it? (00:02:00)

3. Question 2: Did you grow up dreaming of being in marketing or being in technology? (00:04:00)

4. Question 3: What's the part of your job that you really enjoy the most that you find yourself really spending the time on? (00:07:36)

5. Question 4: What's the one career move or moment or friction, if you like, that you wish you could go back and undo? (00:10:59)

6. Question 5: Who have you learned from the most in your career, or even if perhaps it was what not to do? (00:12:35)

7. Question 6: What's your secret? How do you convince yourself to be constantly leaning forward, constantly leaning in, constantly accepting of change without burning out? (00:15:14)

8. Question 7: What do you do to stay physically and mentally healthy? (00:17:24)

9. Question 8: Every market or industry or territory likes to think they're special and unique, particularly from a marketing perspective. Not many of them are, but surely you've met one or two. (00:20:25)

10. Question 9: What's the campaign or event or idea or launch or even just an ad that you really admire that you wish you'd done? (00:21:56)

11. Question 10: What's the one thing in this industry that you think has gone on for too long and probably needs fixing? (00:24:04)

12. Question 11: What is the one question you'd ask an agency if you knew they had to tell you the truth? (00:27:24)

13. Question 12: How do you make the call between collaboration and working solo, either for yourself or letting your team work solo so that they can learn from their own mistakes? (00:29:05)

14. Question 13: What's a long-held belief about marketing that you no longer hold and what caused you to change your mind? (00:31:10)

15. Question 14: What tactics or approaches are you pulling back on because they're running out of juice and where are you seeing potential? (00:33:22)

16. Question 15: What buzzword or concept do you think is getting far too much airplay in our industry right now? (00:36:45)

17. Question 16: What do you get out of bed for? What's your motivation every morning? (00:38:34)

18. Question 17: What's the most unexpected or unusual situation or person that you've found yourself with thanks to work and your career? (00:40:28)

19. Question 18: What was the pandemic or the lockdown experience for you? (00:44:16)

20. Question 19: Do you allow yourself for, as you alluded to there, are there two Kimberleys, a work Kimberley and home Kimberley? (00:47:28)

21. Question 20: Do you have a secret weapon in your career or have you had one? And if you do, will you tell me what it is? (00:49:58)

13 episodes

#Tech #MBA #Business #Marketing #Splendid Group #B2B #Technology #Interviews #Careers #Partners #Vendors #Directors #Agency #Advertising #ABM

All episodes

Plugged In, Switched On.

1
Is it better to be the underdog? 20 Great Answers with Kimberley Marlay, Head of Alliances and Strategic Partnerships, Kyndryl ANZ 54:09

21 days ago54:09

54:09

Join your host and Executive Creative Director, Barrie Seppings as he takes Kimberly through our patented ‘20 Questions’ interview, where they questioned performance media, called out “the colouring in department’ and revealed the discipline needed to coach kids’ netball. Welcome back to this month’s “Plugged In, Switched On” podcast from Splendid Group. The interview format at Plugged In, Switched On is very simple: we ask every guest the same 20 Questions and invariably we get 20 different (but always great) answers. Here are some of our favourites from our interview with Kimberley: - What did you want to be when you grew up? - Who has the worst job in Tech marketing? Why do you get out of bed in the morning? - Who did you learn the most from in your career? - What’s your professional ‘secret weapon’? As the Head of Strategic Partnerships and Alliances for Kyndryl Australia and New Zealand, Kimberly Marlay’s role is to establish Kyndryl as the premier strategic partner for businesses across the region. Barrie Seppings is the Executive Creative Director of The Splendid Group and the host of Plugged In, Switched On. Connect with Barrie on LinkedIn . Thanks for listening! If you want to learn more about Splendid Group , see some of our work or meet any of our people, visit splendidgroup.com…

Plugged In, Switched On.

1
The true story of how Tim Sands built a global B2B tech agency without a physical footprint – on the Splendid Group podcast. 39:04

7 weeks ago39:04

39:04

What happens when you want to work for the world’s biggest brands but don’t (or can’t) want to go into an office every day? If you’re Tim Sands, you build your own agency (minus the office) and invite your favourite colleagues to join you. Welcome to a ‘Behind The Curtain’ special edition of “Plugged In, Switched On’ podcast from Splendid Group where we talk with founder Tim Sands and Business Director for APJ Tina Semple about the pros and cons of a 100% remote agency model. A ‘Behind The Curtain’ special edition of ‘Plugged In Switched On’ lets us take a closer look at how leaders and innovators are creating businesses, inspiring teams, changing models and re-thinking the way agencies work. We get technical, we get personal, we get philosophical. Here’s a little of what we covered when we went behind the curtain of a 100% remote agency: What happens when you build a team on trust? Why do remote teams struggle when meeting IRL? Is the low-cost offshore talent model still relevant? How do clients feel when they can’t ’visit’ their agency? Barrie Seppings is the Executive Creative Director of The Splendid Group and the host of Plugged In Switched On. Connect with Barrie on LinkedIn . Tim Sands is the Founder and MD of Splendid Group. Connect with Tim on LinkedIn . Tina Semple is the Business Director for APJ, Splendid Group. Connect with Tina on LinkedIn . Thanks for listening! If you want to learn more about Splendid Group , see some of our work or meet any of our people, visit splendidgroup.com…

Plugged In, Switched On.

1
Ever wondered what top B2B tech Sellers really think of Marketing? Great Answers with Detlef Wagner, Client Director on the VW account for ServiceNow 30:10

15 weeks ago30:10

30:10

Join your host and Executive Creative Director, Barrie Seppings on a very special ‘deep dive’ episode where we ask one of the world’s most effective B2B technology salespeople: What does sales really want and need from marketing? Detlef Wagner is the Client Director on the VW account for ServiceNow. He came into the Splendid Studio to talk specifically about the relationship between sales and marketing. And you’re going to love what he had to say. Welcome back to this month’s “Plugged In, Switched On” podcast from Splendid Group. Our special ‘deep dive’ episodes at Plugged In Switched On let us focus on a specific aspect of B2B technology marketing, a new trend or a particular skill. This month, we took advantage of exclusive access to a real heavy-hitter from the sales side of the equation and asked as many direct questions as we could think of, including: What do Sales people want and need from Marketing? How do they use programs like ABM? How deep do Marketers need to get, with both the accounts and the technology? Thanks for listening! If you want to learn more about Splendid Group , see some of our work or meet any of our people, visit splendidgroup.com…

Plugged In, Switched On.

1
Have we forgotten the story we’re supposed to be telling? 20 Great Answers with Jorge Villalpando, Head of Marketing for HPE, South Pacific 44:00

20 weeks ago44:00

44:00

Join your host and Executive Creative Director Barrie Seppings as Jorge answers our exclusive list of ‘20 Questions’ and explains why he’s an eternal optimist – even after that time a supposed partner turned out to be an actual competitor. Welcome back to this month’s “Plugged In, Switched On” podcast from Splendid Group. The interview format at Plugged In Switched On is very simple: we ask every guest the same 20 Questions and invariably we get 20 different (but always great) answers... Here are some of our favourites from our interview with Jorge: What did Jorge at school think he was going to go and do? If you had your time again, but you couldn't do anything in technology or marketing, what would be your dream job? Was there a moment in your career where it became clear that you just learned a very valuable lesson? Jorge Villalpando , Head of marketing for HPE, South Pacific describes himself as a hybrid: “Not a trendy car, not an electronic device. Simply an energetic and proactive sales and marketing professional who weaves the common thread between sales, marketing, and technology.” Barrie Seppings is the Executive Creative Director of The Splendid Group and the host of Plugged In Switched On. Connect with Barrie on LinkedIn . Thanks for listening! If you want to learn more about Splendid Group , see some of our work or meet any of our people, visit splendidgroup.com…

Plugged In, Switched On.

1
How brave do you have to be to change everything? 20 Great Answers with Paula Parkes Vice President of Marketing, Asia Pacific for ServiceNow. 40:43

25 weeks ago40:43

40:43

Join your host and Executive Creative Director Barrie Seppings as he invites Paula to answer ‘20 Questions’ and discovers how she learned to ‘push her own barrow’, why sunrises are worth way more than $10,000 and the moment she discovered she wasn’t irreplaceable. Welcome back to this month’s “Plugged In, Switched On” podcast from Splendid Group. The interview format at Plugged In, Switched On is simple: we ask every guest the same 20 Questions and invariably we get 20 different (but always great) answers. Here are some of our favourites from our interview with Paula: What did Paula at school think she was going to go and do? If you had your time again, but you couldn't do anything in technology or marketing, what would be your dream job? Was there a moment in your career where it became clear that you just learned a very valuable lesson? What's the underrated idea or tactic that you think is ripe for a comeback? Paula Parkes is the Vice President of Marketing, Asia Pacific for ServiceNow and has a reputation for building businesses, leading transformation change for organisations and consistently exceeding challenging growth objectives in regional and global roles. Barrie Seppings is the Executive Creative Director of The Splendid Group and the host of Plugged In Switched On. Connect with Barrie on LinkedIn . Thanks for listening! If you want to learn more about Splendid Group , see some of our work or meet any of our people, visit splendidgroup.com…

Plugged In, Switched On.

1
How can you have a tech career without being technical? 20 Great Answers with Robbie Upcroft, Cloud Business Manager at Tech Data ANZ. 52:57

29 weeks ago52:57

52:57

Robbie Upcroft, Cloud Business Manager at Tech Data ANZ, may have “fallen into IT”, but his passion for using tech to help people reach their full potential runs deep. He’s inspired by how assistive technology has transformed the life of his son Toby, who has Cerebral Palsy. Join your host and Executive Creative Director Barrie Seppings as he quizzes Robbie with ‘20 Questions’, uncovering how being fired made him a better manager today, why we should treat business as a contact sport and all about that one time he found cows in the office. The interview format at Plugged In, Switched On is very simple: we ask every guest the same 20 Questions and invariably we get 20 different (but always great) answers. Here are some of our favourites from our interview with Cloud Business Manager Robbie Upcroft: What did Robbie at school think he was going to go and do? If you had your time again, but you couldn't do anything in technology or marketing, what would be your dream job? Was there a moment in your career where it became clear that you just learned a very valuable lesson? What's the underrated idea or tactic that you think is ripe for a comeback? What's the most unexpected situation you found yourself in thanks to work? Robbie Upcroft is in the Tech Data ANZ leadership team and is responsible for accelerating success in Australia by delivering value across the Microsoft and AWS ecosystems. He previously worked at Microsoft, both in Australia and the UK, and in various channel leadership roles covering both Australia and APAC. Barrie Seppings is the Executive Creative Director of The Splendid Group and the host of Plugged In Switched On. Connect with Barrie on LinkedIn . Thanks for listening! If you want to learn more about Splendid Group , see some of our work or meet any of our people, visit splendidgroup.com…

Plugged In, Switched On.

1
Who wants to live forever? 20 Great Answers with Michael Vermeersch, Accessibility Lead for Microsoft in EMEA 48:33

33 weeks ago48:33

48:33

Did you have a life’s mission when you were a kid? Michael Vermeersch, Accessibility Lead for Microsoft in EMEA, sure did. And over the course of our ’20 Questions’ episode of the “Plugged In, Switched On’ podcast from Splendid Group, we discovered that he’s very much still on that same life mission. Join your host and Executive Creative Director Barrie Seppings, as he gets 20 often life-changing answers during this month’s interview with Michael, covering everything from astronaut routines and realising your potential to finding the cure for cancer and getting stuck in an elevator door in front of a celebrity. The interview format at Plugged In Switched On is very simple: we ask every guest the same 20 Questions and invariably we get 20 different (but always great) answers. Here are some of our favourites from our interview with Marketing manager Michael Vermeersch: What's the one career move you wish you could go back and undo? Who have you learned the most from in your career? What’s the one thing in this industry that has gone on for too long and needs fixing? What’s the most unusual situation you’ve found yourself in, thanks to work? Who has the worst job in B2B tech marketing? Michael Vermeersch is the Accessibility Lead for Microsoft in EMEA and is an in-demand speaker, advocate and consultant on the subject of accessibility, technology and the human potential. Barrie Seppings is the Executive Creative Director of The Splendid Group and the host of Plugged In Switched On. Connect with Barrie on LinkedIn . Thanks for listening! If you want to learn more about Splendid Group , see some of our work or meet any of our people, visit splendidgroup.com…

Plugged In, Switched On.

1
Going from ‘no way’ to ‘tell me more’ 20 Great Answers with Lis Walters, Marketing Manager for Commercial and Data Center Solutions, Ingram Micro. 44:56

38 weeks ago44:56

44:56

When you get to a senior level in marketing, you pride yourself on being able to make quick decisions. But what if that approach was preventing you from making the right decisions? Lis Walters, Marketing Manager for Commercial and Data Center Solutions, Ingram Micro, asked herself that very question a couple of years ago and it completely changed how she operates at work. Join your host and Executive Creative Director Barrie Seppings, as he gets 20 great answers during this month’s interview with Lis, unpacking the future of distis, why sports mascots are underpaid and the career benefits of an addiction to Pilates. Welcome back to this month’s “Plugged In, Switched On’ podcast from Splendid Group. The interview format at Plugged In Switched On is very simple: we ask every guest the same 20 Questions and invariably we get 20 different (but always great) answers. Here are some of our favourites from our interview with Marketing manager Lis Walters: What's the one career move you wish you could go back and undo? Who have you learned the most from in your career? What’s the one thing in this industry that has gone on for too long and needs fixing? What’s the most unusual situation you’ve found yourself in, thanks to work? Who has the worst job in B2B tech marketing? Lis Walters is the Marketing Manager for Commercial and Data Center Solutions, Ingram Micro and has dozens of years’ experience with some of Australia’s biggest brands, including Telstra, Metcash and Toys r Us. Barrie Seppings is the Executive Creative Director of The Splendid Group and the host of Plugged In Switched On. Connect with Barrie on LinkedIn . Thanks for listening! If you want to learn more about Splendid Group , see some of our work or meet any of our people, visit splendidgroup.com…

Plugged In, Switched On.

1
Which self are you bringing to work today? 20 Questions with Elise Miller, Director of ABM, EMEA region, ServiceNow 38:08

43 weeks ago38:08

38:08

Just because your workplace is demanding you be authentic at work, doesn’t mean you have to reduce yourself to just one persona. It’s a refreshing take on what it means to be a leader (and be human) in one of the world’s most demanding B2B Tech marketing jobs. Join your host and Executive Creative Director Barrie Seppings, as he fires 20 Questions at Elise Miller and learns why enthusiasm is your greatest asset, how box breathing became part of meeting prep and why she would probably make a great detective in a TV crime show. Welcome back to this month’s “Plugged In, Switched On" podcast from Splendid Group. The interview format at Plugged In Switched On is very simple: we ask every guest the same 20 Questions and invariably we get 20 different (but always great) answers. Here are some of our favourites from our interview with ABM Director Elise Miller: What's the one career move you wish you could go back and undo? Who have you learned the most from in your career? What’s the one thing in this industry that has gone on for too long and needs fixing? What’s the most overhyped buzzword in tech marketing right now? How different are you in ‘work mode’ compared to when you’re off the leash? Elise Miller has many years of experience in marketing and ABM specifically, working with global B2B brands such as Fujitsu, O2, Salesforce, Canon and The Marketing Practice. Elise is passionate about understanding the needs, challenges, and opportunities of customers, and is proudly ITSMA certified. Barrie Seppings is the Executive Creative Director of The Splendid Group and the host of Plugged In Switched On. Connect with Barrie on LinkedIn . Thanks for listening! If you want to learn more about Splendid Group , see some of our work or meet any of our people, visit splendidgroup.com…

Plugged In, Switched On.

1
Do more of what you fear: 20 Great Answers with Mark Fenson, HP + Intel Evangelist 54:20

46 weeks ago54:20

54:20

That’s exactly how a self-described “shy kid from a country town” ended up as an in demand keynote speaker and technology evangelist for some of the world’s biggest technology brands. Join your host and Executive Creative Director Barrie Seppings, as he fires 20 Questions at Mark Fenson and discovers how to stay sane in a high-pressure job, why regrets aren’t worth your time and all about that business tripped that changed everything. Yes, we’re back with this month’s “Plugged In, Switched On’ podcast from Splendid Group. The interview format at Plugged In Switched On is very simple: we ask every guest the same 20 Questions and invariably we get 20 different (but always great) answers. Here are some of our favourites from our interview with evangelist Mark Fenson: What's the one career move you wish you could go back and undo? Who have you learned the most from in your career? What’s the one thing in this industry that has gone on for too long and needs fixing? What’s the most overhyped buzzword in tech marketing right now? How different are you in ‘work mode’ compared to when you’re off the leash? Mark Fenson has over 20 years experience in business technology sales and education for the likes of Cisco and Lenovo. He now travels the world explaining the near future on behalf of Intel and HP as their AI Compute Evangelist. Barrie Seppings is the Executive Creative Director of Splendid Group and the host of Plugged In Switched On. Connect with Barrie on LinkedIn . Thanks for listening! If you want to learn more about Splendid Group , see some of our work or meet any of our people, visit splendidgroup.com…

Plugged In, Switched On.

1
So hot right now: Why ABM is back in fashion for B2B Tech marketers 39:45

1 year ago39:45

39:45

In this episode of Plugged In, Switched On , our host, Barrie Seppings asks why Account Based Marketing is the tactic du jour amongst B2B Tech Marketers right now. Joining Barrie in the ‘conversation that matters’ are Jess Littlewood , Strategy Director at Splendid and Felicity Theobald , Client Services Director at Splendid, two agency leaders who spend most of their time deep in the very fashionable trenches of ABM with some of the world’s biggest B2B Tech brands. In this discussion, they explain why patience is an ABMer’s most valuable skill and why many B2B Tech brands are once again committing big budgets (and their best people) to this approach. This ‘deep dive’ special edition of the Plugged In Switched On podcast puts the focus on one particular skillset or format in the B2B Marketer’s armoury to find out: Where the approach originally came from Why it’s back in vogue right now The skills and attitudes a marketer needs to develop in order to succeed How technology is changing and accelerating the field What role creativity can (or should) play Why brands are committing significant funds to this approach How is it likely to evolve in the coming year Jess Littlewood is the Strategy Director at Splendid, having honed her skills at developing insights for clients while leading teams at specialist agencies in Sydney and London. Connect with Jess on LinkedIn Felicity Theobald , Client Services Director at Splendid, has years of experience cultivating both relationships and talent at agencies in London and Sydney. Connect with Flic on LinkedIn Barrie Seppings is the Executive Creative Director of The Splendid Group and the host of Plugged In Switched On. Connect with Barrie on LinkedIn . Thanks for listening! If you want to learn more about Splendid Group , see some of our work or meet any of our people, visit splendidgroup.com…

Plugged In, Switched On.

1
Playing the long game: 20 Questions with Sonya Aboudargham 35:19

1 year ago35:19

35:19

In this episode of Plugged In, Switched On , we invite you into the conversations that matter in B2B tech marketing when our host, Barrie Seppings fires 20 Questions at Sonya Aboudargham from Dicker Data. Sonya is one of Australia’s most experienced marketers: working for the likes of Microsoft and IBM, then pioneering the ‘fractional CMO’ role as a consultant for many years before joining Dicker Data. in this interview, she explains why the most dangerous idea in tech marketing is quarter-to-quarter planning. The interview format at Plugged In, Switched On is very simple: we ask every guest the same 20 Questions and invariably we get 20 wildly different answers. Here are some of our favourites from our interview with Sonya Aboudargham: What's the one career move you wish you could go back and undo? Who have you learned the most from in your career? What’s the one thing in this industry that has gone on for too long and needs fixing? What’s the most overhyped buzzword in tech marketing right now? How different are you in ‘work mode’ compared to when you’re off the leash? Sonya Aboudargham has almost 25 years experience in the B2B tech marketing industry, and in her current role as Senior Marketing Manager for the Microsoft Business at Dicker Data, she’s helping this Australian tech powerhouse make the most of its relationship with one of the global giants of the industry. Barrie Seppings is the Executive Creative Director of The Splendid Group and the host of Plugged In, Switched On. Connect with Barrie on LinkedIn . Thanks for listening! If you want to learn more about Splendid Group , see some of our work or meet any of our people, visit splendidgroup.com…

Plugged In, Switched On.

1
The Power of Giving a S#%t: 20 Questions with Kat Yon 35:45

1 year ago35:45