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How content affects patient perception w/ Jackie Bebenroth
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This part is from my conversation on Human Evolution Project. Bryce and I talk to Jackie Bebenroth. She is the CEO and Brand Advisor of Muse - a change agency. Muse is a branding and content marketing agency that supports visionary leaders in the food and wellness industries.
We talk about what Jackie learned from investing $18k into her own research study, content strategy for 2022, the five change stage frameworks, prospect vs client experiences, and so much more.
Show Notes for FULL EPISODE:
YouTube: https://youtu.be/GcIw3NN-uqs
Spotify: https://spoti.fi/3sKmn0x
Apple: https://apple.co/3MqEfoZ
(02:47): Change and transformation
(12:29): Five change stage framework
(17:27): How to market your business in 2022
(22:15): Adding value to your brand
(30:35): Role of process communication in your business
(42:45): Prospect experience vs. client experience
(50:34): Digital marketing of your business
(1:07:37): Foundation of content strategy
How to connect with Jackie:
Website: https://www.museheadquarters.com/
Functional Medicine Patient Perception Report: https://www.museheadquarters.com/functional-medicine-report/
Muse Instagram: https://www.instagram.com/museheadquarters/
Muse Facebook: https://www.facebook.com/MuseContentGroup/
Jackie's LinkedIn: https://www.linkedin.com/feed/
Jackie's Instagram: https://www.instagram.com/jackiebebenroth/
ππ½ Connect with me:
Pod Mahal Website: https://podmahal.com
Personal Website/Blog: https://mizhq.com
Personal Instagram: https://www.instagram.com/misbah.hawk/
Pod Mahal Instagram: https://www.instagram.com/podmahal/
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