Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Content provided by Jeremy Enns, Justin Jackson | Podcast Growth, and Promotion Experts. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jeremy Enns, Justin Jackson | Podcast Growth, and Promotion Experts or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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3 Creative Decisions That Dictate Your Show's Success… or Failure
Manage episode 408911030 series 3549902
Content provided by Jeremy Enns, Justin Jackson | Podcast Growth, and Promotion Experts. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jeremy Enns, Justin Jackson | Podcast Growth, and Promotion Experts or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
How long should your episodes be? What’s the best format for growth? Plus... the single most important decision you can make if you want to grow.
Before you launch a new show, you have to make a number of creative decisions that set the course of your show.
Will you do an interview, solo, or co-hosted show? How long should your episodes be? How often will you release new episodes? And who is this actually for?
These structural decisions tend to get made once, sometimes without much thoughts… but they cast a long shadow over the growth potential of your show forever.
So how do you ensure you’re making decisions that align with your goals and give you the best chance at success?
📊 What did you think of this episode? Click to cast your vote:
🤩 Nailed It!
🙂 Solid
🥱 Meh
😒 Do better
Topics Covered
00:00 Intro
00:53 How much does a podcast's structure matter in terms of its success?
03:26 Breaking down our recent episode length experiment
10:12 A better question than “how long should my episodes be?”
19:03 Which show format is best for growth?
23:48 The impact of podcast format for success and audience growth
25:22 What makes for a great interview show?
25:43 The art of crafting compelling interview shows
29:45 What makes for a great solo podcast?
33:31 What makes a great co-hosted show?
37:01 How we would design a show to get to 50k downloads/episode
⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️
Resources
Akimbo
You're Wrong About
How I Write
Essay - Hide Your Work
Tanner Campbell - Practical Stoicism
Pod Save America podcast
All In podcast
Subscribe to Podcast Marketing Trends Explained
Check out the Podcast Marketing Trends 2023 Report
Subscribe to the Scrappy Podcasting Newsletter
Try Transistor.fm for free for 14 days
✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedback
15 episodes
3 Creative Decisions That Dictate Your Show's Success… or Failure
Podcast Marketing Trends Explained: Data-Driven Podcast Growth Strategies
Share
Manage episode 408911030 series 3549902
Content provided by Jeremy Enns, Justin Jackson | Podcast Growth, and Promotion Experts. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jeremy Enns, Justin Jackson | Podcast Growth, and Promotion Experts or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
How long should your episodes be? What’s the best format for growth? Plus... the single most important decision you can make if you want to grow.
Before you launch a new show, you have to make a number of creative decisions that set the course of your show.
Will you do an interview, solo, or co-hosted show? How long should your episodes be? How often will you release new episodes? And who is this actually for?
These structural decisions tend to get made once, sometimes without much thoughts… but they cast a long shadow over the growth potential of your show forever.
So how do you ensure you’re making decisions that align with your goals and give you the best chance at success?
📊 What did you think of this episode? Click to cast your vote:
🤩 Nailed It!
🙂 Solid
🥱 Meh
😒 Do better
Topics Covered
00:00 Intro
00:53 How much does a podcast's structure matter in terms of its success?
03:26 Breaking down our recent episode length experiment
10:12 A better question than “how long should my episodes be?”
19:03 Which show format is best for growth?
23:48 The impact of podcast format for success and audience growth
25:22 What makes for a great interview show?
25:43 The art of crafting compelling interview shows
29:45 What makes for a great solo podcast?
33:31 What makes a great co-hosted show?
37:01 How we would design a show to get to 50k downloads/episode
⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️
Resources
Akimbo
You're Wrong About
How I Write
Essay - Hide Your Work
Tanner Campbell - Practical Stoicism
Pod Save America podcast
All In podcast
Subscribe to Podcast Marketing Trends Explained
Check out the Podcast Marketing Trends 2023 Report
Subscribe to the Scrappy Podcasting Newsletter
Try Transistor.fm for free for 14 days
✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedback
15 episodes
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Similar to Podcast Marketing Trends Explained: Data-Driven Podcast Growth Strategies
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
Bitcoin pioneer Charlie Shrem peels back the layers on the lives and backgrounds of the world's most impactful innovators. Centering around intimate narratives, Shrem uncovers a detailed, previously unspoken story of the genesis and evolution of bitcoin, cryptocurrency, artificial intelligence, and the web3 movements. Join Shrem as he journeys through the uncharted territories of tech revolutions, revealing the human side of the stories that shaped the digital world we live in today.
…
continue reading
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The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
…
continue reading
The best sales leaders in the world are revealing their points of view, playbooks, and tried and true tactics...only on Reveal: The Revenue Intelligence Podcast. Join us each month as host Dana Feldman digs deep into the world of the sales leaders she admires and aspires to be from some of the largest and most prominent organizations. Whether you're a CRO or aspiring to be one, these conversations will help you lead teams well, surpass revenue goals, and stay ahead of industry trends. Dana F ...
…
continue reading
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