[Interview] Tracy Repchuk: Millionaire Advice For Internet Newbies

Podcast – West Loh on Leverage, Automation and Outsourcing Strategies, 100% Free!

Internet Marketer, Entrepreneur, Speaker, Strategist and Business Makeover Consultant

Tracy brought a wealth of experience from her businesses to our call, and she didn’t disappoint. One of her skills is to teach newbies starting online how to find their ‘sweet spot’ and start making money fast. Get a generous taste of Tracy’s philosophies on generating a successful business in this call!

In this interview you will discover:

– The mindset keys to a successful internet business, especially if you are a complete newbie

– Tracy’s favourite mindset shifting strategies

– What is formula-based success and how to directly apply to your business

– Tracy’s step by step criteria on deciding what activities you should be spending your time on

– How to use the internet to save time and automate processes

– What are the characteristics of her most successful clients

– What is the Million Dollar Formula

– How to handle information overload

http://www.tracyrepchuk.com/

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[mp3 – 36mb – 51min]

Full Transcript

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West Interviews Tracy Repchuk

Speakers:
West: West Loh
Tracy: Tracy Repchuk

West: Folks, I want to welcome you to the call this morning—or evening—depending on where you are in the world. Today we’ve got Tracy Repchuk. Firstly, welcome Tracy!

Tracy: Thank you very much, West.

West: Now Tracy comes with a whole heap of accolades and I’ll let her run through some of them but just briefly, she’s spoken at the World Internet Mega Summit, she’s hung out with the best in the business. She’s recently a best-selling author, I believe, of a really good ebook or book—I’m not sure whether it’s published yet—but I’ll let her tell you about it later as well. She’s running four different companies at the moment and she’s played on the internet for over a decade.

So I’m hoping that she’s going to share a ton of wisdom with us on the call today. And welcome formally, Tracy Repchuk.

Tracy: Thank you very much.

West: So tell us a bit about how you sort of came to be where you are at the moment, Tracy. I’m sure you weren’t always a guru. And you worked your way up through steady, hard work in a journey. So would you give us a brief rundown on where you come from?

Tracy: Yeah, sure. Thanks. So I started off as an entrepreneur in 1985 when I graduated at the age of 19. So I started right away. I’ve never been employed. So I guess that means I’m completely unemployable. So the bottom line is, whatever I do has to feed me and my family. So that’s where it started. So it has been a very long journey. And during that time, I was very successful. I was kind of Canadian Entrepreneur of the Year nominee, Chamber of Commerce Businesswoman of the Year nominee, my products had won awards for development. I was one of the youngest Provincial Board of Governor elects for Certified Management Accountants which is a designation that I hold. And I’ve appeared on TV shows such as Report on Business Television, CTV News, radios, newspapers and magazines.

So that took me all the way to about—I guess it was September of 2006—and then I went to a very remarkable show called the World Internet Summit. Because what had started happening is I’ve gone through almost twenty four years as a successful entrepreneur and the workload never decreased. I couldn’t figure out a way to break away from the service to time exchange. And when internet marketing came across my desk, I thought, ‘Wow, what’s this? They’re talking about forms of automating their income. I’m interested.’ So I went to my first show in Las Vegas, flew down there…

West: As a participant?

Tracy: As a total participant. A newbie, as we call it.

West: Did you get to meet like the gurus who were gurus back then at the time just as a participant or did you sort of sit back and observe?

Tracy: I did. I actually introduced myself to Brett McFall. I introduced myself to Tom Hua. Mark Widawer was there. Sterling Valentine, Michael Cheney, Matt Bacak, and I believe Don Childers. And so there was a few that were…

West: That’s like the who’s who of internet marketing, isn’t it?

Tracy: Yeah! So it’s very cool. And of course, I didn’t know any of these guys. But I could tell, based on their presentations that they knew what they were talking about. And so from that moment I knew I wanted to get into internet marketing. And I bought myself mentors right off the bat. I invested in a couple while I was there, came home, and of course, to anybody who’s been to one of those how to explain what they have just done, made a very heavy investment and I said, “I swear that I am going to pay this money back. I will recoup this money that I’ve spent,” because I could also recognize from spending four days entrenched in internet marketing education, that this was an enormously vast field that would instantly overwhelm me if I attempted to take it upon myself. And given the fact that my schedule was already full with my own companies and three kids, I knew I had to take a route that was going to fast track me. And that, of course, was the mentor route.

So I invested in mentors, went back home. At that moment, actually, I didn’t start because I said we’re moving. We lived in Canada at that time. I said, “We’re moving down the US.” So if we’re going to make a fly of this, and I wanted to make a very big impression in internet marketing very fast, I said, “I need to be in the US,” because the amount of traveling I foresaw that was going to be involved, given the schedules, everyone else seemed to be talking about what they were doing. So we did; we moved. And I spent the next five months packing, moving, shifting countries, going from Canada to US. And despite the proximity of that…

West: That’s commitment, Tracy.

Tracy: It was not an easy task, actually. It isn’t just kind of ‘Hi, welcome, come on in, you’re Canadian.’ It was actually a very arduous task. It took many, many months to be able to feel comfortable staying here until we got some sort of legal claim to be able to stay longer than, you know, kind of a visitor allotment. And so finally, after five months—it was about January 1st, it was technically December 26, but January 1st—I said, “I’m staring. And I’m starting now.”

And so January 1st, 2007 was the very first moment that I said I was an internet marketer and I was about to stake my claim in this industry.

West: Now that’s just over a year ago, isn’t it? That’s not that long ago at all.

Tracy: It is technically—exactly—just over a year ago. And it’s funny, I was interviewed the other day by Brett McFall and he said, “Give me a one year snapshot.” And when I gave him a one year snapshot, I almost overwhelmed myself. I said, “Good Lord. Is that really what I’ve done?” Because I sometimes sit here and think, ‘Faster. You need to go faster.’ Of course when I explained to Brett how much I’d done in a year, he was impressed and so that lets me relax a little bit once in a while, that says, “You know what? You’re doing okay. You’re just fine.”

West: Definitely. But it’s that mindset of constant urgency and always wanting things faster, I guess, that has got you there in the first place.

Tracy: That’s exactly it. So that’s kind of the birthday when I set foot into internet marketing.

And then, of course, my internet marketing snapshot in a very fast time, as you say. I have spoken with almost every master and internet marketing guru. And I’m now starting to be termed with them and called that and it’s been a hilarious journey from that perspective, in that the people I admired a very short time ago, they’re phoning me and interviewing me and talking to me as if I’m a peer. And I’m like ‘this is just surreal.’

West: That’s awesome.

Tracy: And within that same period of time, I did become an international platform speaker, a coach, mentor, motivator, best-selling author of the book 31 Days to Millionaire Marketing Miracles, opened up multiple coaching programs. I’ve had tons of students go through all of those. Five of my own products are out there. I do free blog talk radio shows. I have four continuity programs, 1 MLM and 97 operating websites. And then I’d won the World Internet Mega Summit last year. And so that is really what catapulted me fast, was appearing on stage in Singapore—all expenses paid—and they profiled me as a success story. And that was really the moment of definition.

West: Wow. And I can’t wait to really get into details of how you do all that stuff later on, Tracy. But if you’re stuck in an elevator with someone for like twenty seconds and they say, “So what do you do?” What do you actually say?

Tracy: Actually, I say that I’m an international platform speaker and motivator, a best-selling author and I coach and mentor other people so that they can achieve their financial freedom.

West: Very nice. So you’ve got it down to a nice little spiel.

Tracy: I didn’t know I did.

West: Okay. All right. There it is. And I’m sure your card reflects that as well because people, I’m sure, when they speak to you they like to know more.

But okay, we’ll definitely get into the nitty-gritty of that later on in the call but before we do, I always like to—at the start of my calls—talk about mindset and talk about how people think or how their thinking has changed over the course of their journey. And I know that when you dive into a new project now, it’s obviously as daunting as when you first dived into it—say, January last year when you sort of dove into it—so most people, when they come to a new project or looking at starting something new there’s a whole heap of blockages or self-talk that goes through their own mind. First, I wanted to ask you if you get those. And second, I want to ask you how you deal with them or how you eliminate it.

Daryl and Andrew Grant liked to talk about removing the blockages altogether through a lot of their techniques. So let’s start with do you get self-doubt when something new comes up, you want to dive into it, all these things come into your head?

Tracy: Right. Okay, well there’s kind of two pieces to that. So first off, now I don’t get self-doubt before I go into projects. And that’s one skill that I hold very dear to me and it gives me the ability to trust my intuition. And it has become a cornerstone, actually, in my quantum leap thinking approach to life. However, it was not always that way. So luckily, when I hit internet marketing that was the point that I was at. Because in my past, I definitely have now spent many years building that skill, learning to trust myself, clearing myself of garbage thoughts, negative self-talk and any other barriers that I encountered. And if I immediately found and immediately took responsibility for the fact that somehow I put it there, it would eliminate excuses. And then I’d go straight to solutions.

So currently, I don’t experience that. However, I’m very well aware of it. And I did spend probably close to twelve years working that specific mindset. And it is not something that I currently still don’t work at. I actually probably spend 8-12 hours every single week on that one skill set alone. And that’s not me sitting there kind of going, “Ooh, how’s my intuition today?” It is actually really more actively clearing the garbage from my own mindset so that I don’t encounter barriers that I’ve put in my way that I don’t longer even see.

West: Do you help some of your coaching clients do that as well? Because I know that when Andrew works with people, he likes to make sure that they sort of got a clean slate before they come in and work with him on a joint venture basis.

Tracy: Yeah. Historically, I was actually going straight into…I mean I would touch on it. We would do one of the classes—it wouldn’t be mindset, per se. Let’s say I had a ten week coaching class or something. We would touch on mindset. However, this year—particularly as I go on the circuit—I have a brand new program that’s going to be four formulas. And two of them of the four now involve mindset: Quantum Leap Millionaire Mindset; and Successful and Shatter Barriers. So that is because I’ve just found over the last year, of course working with clients, that their mindset is not ready to take in the information that you need in order to move forward and make money just because of the history that they’re bringing with them. And of course, at that point, if I ignore or continue to ignore other people’s barriers and mindset, what happens there is they will fail. And then I’m attached to that failure because they can only push so hard and only work so hard. In the physical world when you’re fighting your mindset eighty percent of the time and you’re fighting matter, energy, space and time of the physical universe (the other twenty percent), you’re pretty well going to get bowled over.

West: I couldn’t agree more. And especially people who, like say, computer literate or internet literate and they’re wanting to jump online and they have all these conditioning from their schooling and parents. And that’s really tough to undo. I mean we certainly share some of them in our Money Mindset program, but I was wondering if you could or if you’re able to share maybe one or two of your favorite strategies that you use with people to help them identify and maybe eliminate.

Tracy: First I go through a little bit of self-talk identification.

West: So just get them to write down what’s coming into their head?

Tracy: Yup. That’s right. And for them to also have a little discussion with me, depending on the coaching program they’re on, of course. But if it’s one where they get to discuss things with me, I’ll actually listen to what they’re saying or I read their emails and go back and forth. And I can detect, of course, negative self-talk instantly and I will highlight and return it and say, “Remove this. Remove this line from your thing. I do not want to see it in another email that comes to me,” and that type of thing.

And so once you make somebody aware, in general, of something that they’re saying because it’s completely automatic to them—it’s under their third level of consciousness—and so as soon as you make them aware of it, at that point they start to…when they say it, they go, “Oh my god, there’s that stupid sentence again. Why do I keep saying that?”

And so step one is showing them that they have it and identifying some of the triggers that they’re initiating within themselves. You know, it’s up to them how far they take their own clearing. And then I use quantum leap thinking which is really just a series of techniques, really, to recognize and to apply kind of some straightforward—kind of like a straight-wire thinking—instead of going A to J to K to get to B. Or I try to undercut some stuff and just get them from A to B and have them ignore a lot of the self-talk until they can go through some sort of program that completely eliminates all of that.

For me, my own personal experience has been with a book called Dianetics. That’s how I’ve done all of my cleaning up—if you’ll call it that. But they’re free to choose whatever route. I just keep them as straight as I can and try to get some undercutting strategies in there to get them through the program.

West: So you quantum leap, that basically is like a toolbox of strategies and various techniques that they can use to help them through that process? Or is it a set program?

Tracy: Well actually, in a way, it is a set program in that I have twelve strategies that we work through. However, it’s not a science. It’s simply commonsense strategies that I use with people. And as I have used them, they have caused me to get results far faster than not using them. And so that is kind of why I teach them.

West: And I think it’s super important as well that—I’m sure you do this with you coaching clients, but you actually sell this is a standalone product, correct? Or…?

Tracy: It’s going to be. Yeah, actually that’s true. I’ve spent the last year actually revising, testing, and training on it. And so it is about to roll out as part of a full program this year. And then at some point, I will pull it out separately just so people can have what I’ll call quick strategies to clear their mind and to move forward faster.

West: For sure. And I’m sure you’ll put together some sort of support group, Tracy, like an online forum because I think…one of the things that I really, really am an advocate of is a lot of people, when they read new strategies or hear about new techniques, they sort of read it and brush over it but they don’t actually hold themselves accountable to it or actually commit and do it and stay disciplined to do it. I know some of the techniques that we teach our clients. It takes a period of days or it might take a week of doing something small every day. And if you skip a day or skip two days or you miss or decided to brush over an exercise, it loses its effect.

Tracy: That’s exactly right. And again, you know what? It’s that way for everything you learn. If you try to skip steps, you’re going to encounter barriers right away. And you’ll say, “Where did that come from?” Well because you were trying to skip steps. It’s just in life, generally, there’s a sequence of learning…

West: There’s a formula.

Tracy: There is a formula. And it’s funny because my presentation this year is called “Formula Based Success.” And because if you follow a formula, that’s how you’re going to get there. And then you can add your creative thinking and your quantum leaping and all of your other unique selling propositions on top of that because the success is already built in. You’re just adding a whole other dimension to a successful strategy as opposed to constantly creating or trying to come up with solutions all from scratch, which of course is draining you mentally, physically, and you’re not getting the results you wanted because it’s too big of a ramp to run by yourself.

West: That’s great. Very true. Couldn’t agree more. I really enjoyed talking to you Tracy, about the mindset, and I believe we could probably talk hours about it as well and it’s been awesome to get some of your insights on that. But I want to shift now slightly to your internet business because I know a lot of the people listening to this call are interested in internet marketing. And one of the things that has impressed me about yourself is how you managed to be so well-known, like, so fast. I mean, usually you think of it as a linear-type process. But in your case, I believe, it’s kind of exponential.

So there are a couple of questions I have about that. And the first one is: in terms of like managing your time—because I do a lot of work on the internet as well and you sit down and you go through the list of things you have to do and usually it’s never ending and there’s hundreds and thousands of things that you have to do—how do you decide what’s important and what’s not? And do you have a team that you use? Talk us through that process, Tracy. How do you decide and what’s going to get you the best results in the shortest time.

Tracy: So I’ll address many things in this answer then and I’ll break it up in little bits. So kind of backtracking to if we talk about how did I get success so quickly online…because one of the points I want to make sure everybody understand, is that was planned. So I researched my niche thoroughly because if you don’t know what people need and there aren’t keyword strategies you can wrap around a product or guessing, that can be very costly. So I teach this heavily again in my programs. So that’s a couple of steps there.

Then I find a formula. I search for the formula. I search for the most successful person I can in that field and then I test it. And then I rework it, make it better, add creativity and unique selling propositions. And then I kind of retrain others on it.

And the other piece for how I got where I am so quickly is the relationship building. This industry and the world is really about giving, helping, and sharing. And when you do those things you’ll end up with what you need back.

And so taking to that point then where you start to say, “Okay, what’s important and what’s not important?” At that point, what I did for myself was I created a tagline—and again, this is a marketing term that I took—I noticed all the best companies out there of course had what they were calling a ‘tagline.’ And for example, like Southwest Airline, it was: low cost flying.

West: Like a USP right?

Tracy: Exactly. Your USP. What’s your USP?

West: For you as a person, is that what you mean or…?

Tracy: Yeah. So I did that. I analyzed taglines out there and then I started to realize what people were doing with these and how it created such focus. And so something that is like one sentence for where you are going and what you want or your core focus can really keep you determining whether it’s important or not. Again, back to the Southwest, it was flitting that I read it that sticks with me because it’s such a simple analogy. And they had a staff meeting and somebody said, “You know, we should serve chicken salad as an option and people can buy it on the flights.” And so the question on the president was does this match our USP, which is low cost flying? And it didn’t because, you know, if you add this or you stock or you have spoilage or waste or flight stewards are spending time doling and collecting ad mucking…it just created an absolute nightmare logistically for them.

West: It made their decisions very easy then, didn’t it?

Tracy: Exactly. So if mine, for example, is like I want to be one of the most powerful and financially successful female speakers for internet marketing motivation, and then for me this includes the fact that I must affect positive change in other people’s lives so that they too can achieve what they have. And so if I’m about to analyze anything, if it does not fit into this, then I’m not going to do it. So that’s how I determine what’s important. And no matter how lucrative that opportunity—because I’ve had multimillion dollar opportunities come across my desk and I’ve had to walk away from them because they didn’t fit into this. And so you’ve just got to go with that. And so you have to skip it because that’s an opportunity for somebody else.

And then if we go back to the ‘how do I get done so much in so little time,’ again for me, this has been what I’ve been working on a little bit this year and it’s the Quantum Leap Thinking, Quantum Leap Goals, Quantum Leap Connections…and it’s a system that I haven’t perfected yet but I’ve been teaching and testing it in pieces. But in general, if I keep applying the things that I learned, I will keep moving forward.

West: That’s very powerful. And just getting back to what you were saying before about like Mike Filsaime, I was watching one of his seminars recently and he spoke about the hedgehog concept which was in a book called Good to Great by Jim Collins. And that just really embodies what you were talking about, developing a very, very specialized USP and not wavering from that. And that’s powerful.

Tracy: It was the hedgehog concept that I had actually learned as well from Mike Filsaime in his 7 Figure cd series.

West: 7 Figure Code?

Tracy: Yeah, 7 Figure Code. That was the very first time I’ve been exposed to that concept. I realized that…

West: It’s powerful, isn’t it?

Tracy: …absolute, um, what do they call it? The fox?

West: Fox.

Tracy: And yeah, I was sniffing and checking and I’ll bind it, bind not, bind this, bind that, not finish it, you know. So there was thousands of unopen cycles. And so when I realized that I needed to be the hedgehog, that’s where I got tight with my tagline and started to really pull things into a tighter core focus. And that, of course, accelerated me at that point as well. As I said, if I continue to learn I will definitely keep moving forward because other people know far more than I do. And of course by taking that knowledge in and applying it to my current situation or current status, I am definitely can move forward.

West: And that also helps with you in terms of running your team. Like I’m assuming you’re not like a one person show. I mean most people have at least some form of support. I’m not sure you do your own tech stuff unless you never sleep, Tracy. But it helps in terms of getting your team on track too, correct?

Tracy: Yeah. Well my team, actually, consists of me and my husband. He’s worked side by side with me for the last sixteen years. He joined my company in 1992. And it has been a joy and a pleasure to spend 24/7 with him. And so he is the cornerstone of the second I need something, I will say, “Can you take a look at this? Do this,” you know. And so, yeah, he’s definitely a huge support system for me.

West: Because I know Mike, for example, he has twenty coders in Romania that do a whole bunch of stuff for him and he’s got a team on site, I think he’s got 15 20 people in his actual office. So you’re just working with your husband?

Tracy: Yeah. Actually, we used to be that way when I had my software company. We were up to fifteen programmers at one point as well. And I realized at that moment that I didn’t want to be a manager and I didn’t want to be tied to that big an animal, that big of a corporate beast—if you want to call it that. So really, that’s where I again started to shift everything to the point of…

West: Cutting back?

Tracy: Exactly. Because, you know, three kids and lots and bigger things to do in life. So it really became a need for more automation. And this is what internet marketing provided for me from that perspective, is also don’t take on projects that I can’t figure out a way to automate. And so that’s really how we’re able to do what we do with two people.

West: Yeah. That makes what you’ve done all the more admirable, Tracy. I mean, you look at all the guys who you mentioned before and I’m almost certain that most of them have a bunch of people helping them out, working for them. But for you to actually have done what you done with just you and your husband, that’s even more impressive. And I’m with you in the way that you look at automated opportunities. And I think the internet can have that for you if you’re not smart about how you approach your opportunities, like you can be putting out fire after fire after fire or you can be smart about what you choose before you get into the project, know that every part of the process can be automated and that’s something that you jump on.

Tracy: Absolutely. Yes. I can’t figure out the formula and if I can’t figure out a way to automate it, it’s not in my current scope.

West: Hmmm, powerful. So I guess you get to now spend your time doing things you love, which is speaking, producing products, coaching people and everything. All the tech stuff is all pretty much done by software and your husband. But is that how you spend your time mostly these days—just doing stuff like people stuff, stuff that requires your valuable input from you?

Tracy: Yup. That’s exactly it. The majority of my time is spent, like as you say, if I’m not on the road at a speaking engagement or if I’m not teaching clients what I’m doing—I keep them current as far as that’s concerned—I keep them current on what I do. I am always tightening the process of everything we have, figuring out how to improve statistics through logistics of everything that we have. And then if I’m not doing that, I’m writing. I can literally sit around and write probably ten, fifteen books a year if I didn’t have to market them. But marketing is the biggest part…

West: But you love both, that’s the good thing, right?

Tracy: I do love both. Yes, I do love both for sure. So it’s one of those relationships. You know, some days I would love to just sit and crank out a book in 14 days. And then of course, but I have to spilt my time between getting that book out and marketing it at the same time or else it’ll release to a very quiet audience. Those are definitely where I spend the majority of my time: is anything that is improving what I’m working on, anything that is advancing what I’m working on or anything that will help to ensure that my client base and people that are connected with me and subscribers—anybody that kind of latches themselves on to me for whatever purpose—that I am feeding them the information that is current, the thing you need to get forward towards where they want to be as well.

West: Definitely. And that, again, is really confirming your hedgehog concept. So you’re only focusing on things that get you closer to that goal, which is awesome. And it also sounds to me like you’re really, really big on testing, measuring, tweaking and fine-tuning the current processes that you’re good at so that you become even better and better at it. And I think that would be definitely a key to one of your successes.

Tracy: It is, actually. And that’s kind of one of the quantum leap strategies that you can’t ignore. You can’t ignore matrix, you can’t ignore statistics. My desire for that probably comes from the fact that my background is in accounting and my background is in computer programming.

West: So you love numbers.

Tracy: Yeah. Well, my favorite numbers are the ones going to the bank account. But you have to work the other numbers before you can just sit back and depend on that one.

West: Absolutely. Wow. You were talking about your clients before, Tracy, and I know you do a bit of coaching. I wanted to ask you really quickly: what are some of the characteristics that you have noticed that have made your most successful clients? And I think, if we can sort of identify some similarities there, it’d be really helpful for the listeners, just to see if they’ve got what it takes and maybe if they need to work on some areas.

Tracy: Absolutely. I can tell quite quickly what a client’s going to be like as far as their success factor is concerned. They come to me with their own skills, obviously. They come with their own desires. And I can teach somebody quickly how to do something as far as the practical is concerned, but if we’re constantly fighting their own mindset, that is the hardest part. So the first thing, if they’re open to new data and they do not think that they know it all and they follow the path and the formula, you can teach them without questioning it—because what I do to someone I have paid for as well because they wouldn’t be teaching stuff that didn’t work, they’re kind of the brand, you know, their personal branding of their product. And again, it goes kind of the key to selecting a mentor—do they do what they teach and if they teach public speaking, are they still doing that, things of that nature—that will tell you where they make their money ‘cause I make my money doing my teach, you know, like I’ve been doing it. The teaching is actually just another income stream. So they have to be open to new data and they have to be willing to trust me enough that what I’m about to tell them is going to work.

So the second thing: the need to remain focused on that task and not introduce a confusion or other data from different sources when they’re trying to accomplish a single goal. Because, you know, they come in and they say this, “Well, such and such said this.”
“I understand that. Did you pay him right now to tell you that? No? Okay. So let’s just do this.” Because they’ll get overwhelmed, they’ll completely get overwhelmed if you’re listening to forty people all at once…

West: And it slows down the process massively, doesn’t it?

Tracy: Oh it massively slows down the process because instead of sending emails or corresponding about how to advance the process, we’re Q & A’ing each other. It’s really a waste of time and it’s slowing down their own personal progress. So I definitely try to keep them focused on that.

The need to take responsibility for the delivery and accountability to me that their—I call it ‘homework’—is done. Because in my program, if it’s a weekly coaching, you better have what needs to be delivered next. Because it doesn’t affect me; it only affects them. It affects me in the sense that I’m now going to have to train the next lesson and you’re not done with the prior one. That’s the only way it affects me. It affects them though hugely, in the fact that…

West: It does. It’s making a big difference in their life. They’re slowing down their progress.

Tracy: Exactly. You have to take responsibility for your dream. I can’t do that for you. they need to take pride in what they’ve done and don’t accept excuses for underdelivery to themselves or anything that they deliver to me for a review. If they’re not sitting there going, “My god, this is the best thing ever! And I feel so great,” even if it’s not the best thing and it doesn’t fly, even if it comes to me and it says, okay, we can completely rework this, if they believed at that moment that it was the best thing that they can produce, that’s all I’m looking for. Because then, once you point out to somebody, you say, “Okay, this head lines this because of this,” or “This is weak because of that,” or “You need to rework this,” or “This doesn’t flow,” then they’ll see that. And they’ll go, “Oh, now I can see how to make it better.” And so then they’re often running and excited about that. And that’s because they take pride in what they do and they can recognize ways to improve it once something’s been pointed out because they can only deliver as high as their own current ability. And so you just have to constantly be helping them to increase their current ability.

And then in general, you’ve got to want it as much as breath in some cases. This is your mission. This is your dream. You have a message, obviously, that you need to get out, that needs to be heard, they need to accomplish this goal because it is a part of whatever they have established for themselves.

West: Do you help them cultivate that hunger, Tracy? Do you help them increase that drive if they just sort of want to do it? because the difference between someone who’s just wanting to make some extra money—and like you mentioned before, that you actually had to put food on the table—there’s a huge difference in drive and motivation and how you approach things. So is it part of your role to actually help cultivate their hunger as well?

Tracy: Well, yeah, it’s a bigger scope. That’s really more in the quantum leap end of things. In the current program that I was going through, as I said, it was very practical-based. Definitely, though, I cultivated as much as I can as we’re corresponding. But the best way that I think I cultivate that is I don’t let them proceed unless they’re passionate about what they’re about to do. If they’re coming in with an idea and I ask them, “Why are you doing it?” and they say, “Money!” they better readdress that. We’ve got to say, “Okay, money’s the end product. Money’s the thing. What do you want from that money and why are you really doing this?” Because as you talk to somebody and you rework what they’re really trying to verbalize, it will come out and they’ll say, “Well, the reason I’m doing this is because, you know, I have a daughter and she has this. And I need to get the message out about that because it’s an illness and it affects many people ad blah blah blah…” All of a sudden, it will pour out. And then we don’t even proceed. I don’t even take people past the niche selection until we have tapped into what they’re going to be able to be self-motivated on through the sheer fact and magnitude that they are dedicated to themselves as a person and they’ll know that moment when they speak it. And I can hear the change in their voice, I can hear the change in their purpose. So they will, though, ultimately be the one driving them through this process. But if I get them as close as I can to the niche that’s going to make a difference in their own life, then they’ll be able to carry that forward.

Definitely, though, this year I’m going to be talking far more on keeping your drive and motivation. And, of course, the way to do that is to have the dream that is your purpose.

West: I think that really hits a nail on the head for me as well. And if you can identify what really works for you and use that to motivate you, everything becomes much more meaningful and has a purpose rather than money, which is just not going to cut it.

Tracy: And we all need a pile of money, we can’t take that with us. We need to give pleasure. We need to donate to charity. We need to add more value to the planet. We need to preserve whatever. There’s such a far bigger purpose. And then when you start to have people really understand what that is, then they have restored their own purpose and of course their own internal drive.

West: I’m really curious…why don’t you tell us about your Quantum Leap program, Tracy, or some of the programs that you’ll be offering this year or that people can get through your website as we sort of journey into this call? And I know you’ve shared some awesome, awesome information but I can’t imagine the depth and the awesome complexity of what you’ll be able to share with people through your programs.

Tracy: Yeah, I’m really excited about this year’s program which isn’t even available yet on the open market. The first presentation of it is going to be on the World Internet Summit Australia. That’s going to be the first set of people that are going to be exposed to it. It’s four formulas that I’m working on:
Quantum Leap Millionaire Mindset
Successful and Shattered Excuses
Million Dollar Design Formula
Market Your Vision Formula

I’m starting with the strong foundation, we’re going to take a look at the quantum leap secrets that I created to get where I did so fast. Once we have kind of the mind ready for millionaire mobility, we’re going to take a look at Excuses because we’re going to step in front of everything you do and how to shatter them. And then we’re going to tae a look at your own personal million dollar design, what you want to get out of life. And then we’re going to take a look at…

West: Is this going to be like a caching program or is it going to be like a product?

Tracy: Its’ a combination. It’s both. It is actually a really big program. And as soon as I have completed the launch of it in Australia, then it will be available to everybody. It is extensive—I’m saving the content of it for my bog announcement—but it’s extensive as far as products, it’s extensive as far as training. And then it’s extensive as far as the exposure and the time we’ll spend focusing on key core areas of coaching and things of that nature. So it’s going to be incredibly exciting.

West: Absolutely. I’m pumped and I don’t even know anything about it.

Tracy: I have a website for it. I haven’t even launched it. I’m waiting until I’ve hit back, but of course…

West: Well, let me know when you get the URL so I can post it along with this interview so people who are listening to this call and want a piece of the action can actually find you.

Tracy: That’s right.

I would always recommend the InternetMarketingNewbieClub.com, a great place to start. Because what I did there was a literal brain dump. I took the logic of what I had experienced from a practical standpoint and I laid it out into lessons. And then on tope of that, I added affirmations. And then on top of that, I added life lessons. And then every single week will also get a new ebook, a new product on top of all of that. So every single week, there are five elements that you receive. And it will come to you every single week at a pace that you can enjoy. So that’s a great way for everybody to get started.

West: It sounds like it’s jam-packed with good content there, Tracy. But what was the site again? You said it pretty fast—just for the listeners who aren’t speed writers.

Tracy: It’s InternetMarketingNewbieClub.com.

West: That’s all one word?

Tracy: Yeah, all one word. That thing was like giving birth because it was the biggest brain dump I have ever done. And then I got to sequentially organize it. And might I say, I didn’t just do my brain dump. I made sure I brought in affirmations from other people and I made sure I brought in life lessons to go on top of the other lessons because you need to be organized, you need to goal set, you need to clear your mind of clutter and so all of these other, kind of, periphery lesson regarding …

West: So you really got some good head stuff, mindset stuff on there as well that people can access?

Tracy: Yes. There are two elements of mind addressed on every lesson.

West: Wow. Sensational. Well, you’ll be pretty silly not to go over there as soon as you hear this interview wouldn’t you, Tracy?

Tracy: Absolutely. I think it will be the easiest and most valuable $47 you can probably spend because it just keeps delivering. It’s not something that goes away. You keep saying those affirmations.

West: And it’s like having you like a personal coach, which if they were to get you one one one, you’d probably charge $4700.

Tracy: That’s exactly it. And that’s why I introduced that program because the number one question I got all year last year was…okay, I have two levels of coaching: one is JV Coaching Club.com and the other is Entrepreneur in Overdrive.com. And some people still could not afford those despite the value exchange. They just couldn’t do it. and so I really needed to open up a channel for people that could not afford one on one mentoring.

West: We’ll finish the call. I want to ask you one question and I’m sure you get his all the time. That is, how do you deal with the information overload? Because the internet is massively, massively huge in its delivery and access of information, what’s your solution to that?

Tracy: That is a really great question that I love to answer, actually, because too many times that’s answered far too quickly or tried to deal with it organizationally-wise or just push it away or just stop reading your emails. And those aren’t really great solutions to getting ahead faster or quantum leaping, as I like to do. Because what you’ve got to remember is when you get into internet marketing, you are now a student. You are a student of internet marketing and you better have some fantastic study techniques in order to get you forward at the rate that you’re going to want to move.

So I have a great study background because I’m a student of life, I’m constantly reading, constantly attending seminars, teleseminars—you name it, I’m learning it. And so, when you have information overload one of three things has occurred. Depending on what happens, this is how I deal with it:

So the first thing that can happen to somebody is called Lack of Mass. So what happens there is you’re sitting at you’re computer and you’re reading, and you’re reading and you’re reading. And of course, you don’t have anything to relate it to. Let’s say you’re studying about tractors or something. If you don’t have a picture of a tractor or you don’t know what a tractor looks like or you’ve never touched one…all of a sudden, you’re going to get a certain feeling. And that is, you’re going to get a headache, maybe stomach pains. You actually start to bend forward, you start to muck with your face, you’re squishing at your eyes…if you’ve ever encountered something like that, that means that you’ve experienced something called the ‘lack of mass.’ And that means that now you need to balance. You need to go get a picture. You need to go look at a website. You need to go look at whatever they’re talking about. You need to get some what’s called ‘mass’ on it.

So if you’re reading about sales pages and you don’t have one in front of you, you need to now go look at a sales page and that type of thing. So those are some things that will actually physically manifest in you if you experience that one.

The second one you’re going to hit in this industry all the time, and that’s called “Too steep a gradient.” And this happens actually when you’re doing something. So let’s say, for example, you want to build a website. And you get in there and you’re doing great and you’ve got your little HTML going then all of a sudden—again—you’re confused: you have no idea, you figure, “I can’t do this. There’s no way I can build a website!” What happens at that moment, especially if you were doing good, just a little bit prior to that is you hit too steep a gradient. You hit a point where you have not entirely understood almost a fundamental step right before you moved on. So it’s kind of like building on a foundation that isn’t stable. And as you go too high or as you move forward further and further from that point that you didn’t understand, you’re going to just get more and more confused. And again, you’re going to feel that. That’s a physical feeling you get.

West: It’ll catch up with you.

Tracy: It will catch up.

And then the third and final one which people don’t even think about—it’s funny—and this is the misunderstood word. You’re sitting on it and it’s rampant in internet marketing. We have our own language in this industry. We have our own nomenclature, you know, we actually have developed and we all discuss these wonderful things with our acronyms…

West: I can relate to that.

Tracy: Yeah. They’re reading something and it might be a word like ‘niche,’ it might be the word AR and they might be thinking accounts receivable and in our industry its not that at all. And then even when they know it says autoresponder—or they may have no idea what an autoresponder is—yet they keep on reading and they figure…”I’ll clear that up later.” If you continue to go and do that, everything else after that will go blank. You’ve just completely wasted your time and it’s not going to stick in. And so when you encounter words—especially in this industry—you really need to go look them up. Just go to bigchair.com or just go to whatever sources around and take a look at what that means before you move on because you will be unraveling yourself from a nightmare if you proceed and don’t know what that word means.

And so how you deal with it is you just recognize which one it is, correct it, go back, slow down, get a definition or learn what you missed. And that’s how you’ll be able to cerate a really solid foundation so fast. This is what I practice, how I approach internet marketing. And again, it is one of the principles to how I went forward so fast.

West: Thank you for sharing that, Tracy, because I know that it’s very, very easy to feel completely overwhelmed when you’re diving into anything, especially the internet. And by setting those very strong foundations, you know—what you were talking about before—it’s a formula. You don’t want to mess with a formula.

So based on that… I want to thank you, Tracy, for joining us on the call. It’s been an awesome call. I can’t believe how much information you’ve jam packed in. And if it’s any indication of your seminars or your products, I think people should definitely find out more about you.

So on behalf of everyone on the call, Tracy, I want to thank you for joining us.

Tracy: Thank you very much, West.