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Podcast Guesting -vs- Hosting: Pros and Cons
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There's some debate among B2B and professional services firms on which is more effective; hosting a podcast or being a podcast guest. There are certainly pros and cons to each approach. In this episode, we break it all down:
- When each approach makes sense for your marketing
- Pros and cons for being a guest -vs- being a host
- Dispelling a few preconceived notions
I caught up with a few guests who also have perspective on podcast guesting vs hosting:
- Geoff Kerbis, Director of SEO, Assembly Global
- Kelly Waffle, Director of Research & Innovation, CPA Crossings
- Janice Mandel, President, String Communications
Thanks for listening. Please leave a rating and a review!
Cheers,
-JT
This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.
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