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Insights Unlocked


1 How Anthropologie gets omnichannel right (and what to learn) 27:29
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Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…
Episode 2: Christmas Podcast
Manage episode 157894406 series 1236016
Content provided by Canadian River Angler. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Canadian River Angler or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Eric chats about April Vokey new show Shorelines. Dead Steelhead on Lake Ontario tributaries. Guide deicing with keeping warm on the water during the Steelhead run with a few cool products.
http://www.canadianriverangler.ca/wp-content/uploads/2014/12/Podcast-2.0.mp35 episodes
Manage episode 157894406 series 1236016
Content provided by Canadian River Angler. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Canadian River Angler or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Eric chats about April Vokey new show Shorelines. Dead Steelhead on Lake Ontario tributaries. Guide deicing with keeping warm on the water during the Steelhead run with a few cool products.
http://www.canadianriverangler.ca/wp-content/uploads/2014/12/Podcast-2.0.mp35 episodes
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×After a long period without and new podcasts, sorry by the way! Here is whats been happening over the past several months. http://www.canadianriverangler.ca/wp-content/uploads/2015/11/Episode5.mp3
Eric and Matt discuss small Trout streams, nymphing, fly boxes and center pin fishing using nymphs. Also have a brief chat about hardwater. http://www.canadianriverangler.ca/wp-content/uploads/2015/01/Podcast-4.0.mp3
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Podcasts – Canadian River Angler

Matt Mark and Eric chat about the things that have happened in the past few weeks. They also discuss about a film they plan to shoot over this season called The Small Things. Based on small stream fly fishing. http://www.canadianriverangler.ca/wp-content/uploads/2014/12/Podcast-3.0.mp3
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Podcasts – Canadian River Angler

Eric chats about April Vokey new show Shorelines. Dead Steelhead on Lake Ontario tributaries. Guide deicing with keeping warm on the water during the Steelhead run with a few cool products. http://www.canadianriverangler.ca/wp-content/uploads/2014/12/Podcast-2.0.mp3
Eric chats about the new Podcast. Steelhead on The Grand River. And the future of the Canadian River Angler Podcast. http://www.canadianriverangler.ca/wp-content/uploads/2014/12/Podcast-1.0-141217.1834.mp3
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