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EPS 114: How to build a niche brand (Guest: Katherine Johnsen)

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Manage episode 274893085 series 2296618
Content provided by Poolside Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Poolside Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
#114 Katherine Johnsen is the gorgeous face behind @beachykj. She shares her personal brand story and how she’s built a brand around sneakers and making streetwear accessible. KJ talks about how to find your niche and why it’s so important to remember that you can’t be everything to everyone. She gives her tips for building a brand, growing on social and sharing consistently. Listen to why diversifying content and platforms are key, her content creation process and how she decides on which brands to collaborate with. https://www.instagram.com/beachykj/ http://beachykj.com/ Previous episode: https://podcasts.apple.com/ca/podcast/poolside-podcast/id1380532510?i=1000421175835
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150 episodes

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Manage episode 274893085 series 2296618
Content provided by Poolside Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Poolside Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
#114 Katherine Johnsen is the gorgeous face behind @beachykj. She shares her personal brand story and how she’s built a brand around sneakers and making streetwear accessible. KJ talks about how to find your niche and why it’s so important to remember that you can’t be everything to everyone. She gives her tips for building a brand, growing on social and sharing consistently. Listen to why diversifying content and platforms are key, her content creation process and how she decides on which brands to collaborate with. https://www.instagram.com/beachykj/ http://beachykj.com/ Previous episode: https://podcasts.apple.com/ca/podcast/poolside-podcast/id1380532510?i=1000421175835
  continue reading

150 episodes

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