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Luca Allam perspective on being a podcaster and innovation in marketing

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Manage episode 425585333 series 3582308
Content provided by Next Broadcast Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Next Broadcast Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Luca Allam shares his perspective on being a podcaster and how media/marketing leaders need to rethink innovation in marketing budgets.
Luca is host of 'The Insight Track' podcast, and Co-founder/Deputy CEO of Mawdoo3.
During this episode Luca talks about how podcasting is a personal journey and not easy, and it is that vulnerability and authenticity that makes it valuable to advertisers. As a past leader of a global media agency and now podcast host, Luca has the unique perspective from both sides.
Power of Podcasts: Perspective from the inside is a recap of key insights and ideas discussed at the Power of Podcasts 2024 event. Power of Podcasts is an annual event by Next Broadcast Media, the home of the largest podcast and digital audio advertising network outside of the United States - boosting 20 billion monthly impressions and 3.7 billion engaged listeners (and growing!). We are a specialised audio advertising partner able to connect advertisers with their most valuable listeners.

Visit nextbroadcast.media to learn more

YouTube: https://www.youtube.com/@next-broadcast-media/podcasts
LinkedIn: https://www.linkedin.com/company/next-broadcast-media
Instagram: https://www.instagram.com/nextbroadcastmedia/

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8 episodes

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Manage episode 425585333 series 3582308
Content provided by Next Broadcast Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Next Broadcast Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Luca Allam shares his perspective on being a podcaster and how media/marketing leaders need to rethink innovation in marketing budgets.
Luca is host of 'The Insight Track' podcast, and Co-founder/Deputy CEO of Mawdoo3.
During this episode Luca talks about how podcasting is a personal journey and not easy, and it is that vulnerability and authenticity that makes it valuable to advertisers. As a past leader of a global media agency and now podcast host, Luca has the unique perspective from both sides.
Power of Podcasts: Perspective from the inside is a recap of key insights and ideas discussed at the Power of Podcasts 2024 event. Power of Podcasts is an annual event by Next Broadcast Media, the home of the largest podcast and digital audio advertising network outside of the United States - boosting 20 billion monthly impressions and 3.7 billion engaged listeners (and growing!). We are a specialised audio advertising partner able to connect advertisers with their most valuable listeners.

Visit nextbroadcast.media to learn more

YouTube: https://www.youtube.com/@next-broadcast-media/podcasts
LinkedIn: https://www.linkedin.com/company/next-broadcast-media
Instagram: https://www.instagram.com/nextbroadcastmedia/

  continue reading

8 episodes

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