Best Audio Advertising Partner Podcasts (2024)

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121 | Leading the charge: how vendors can equip partners for Gen AI 47:32

1h ago47:32

47:32

Have a great point of view to add? Send us a text with your thoughts! How generative AI is redefining partner strategies This week, on The Tech Marketing Podcast, Jon is joined by Patty Grow, most recently Head of Americas Partner Marketing at AWS, to delve into her vast expertise in channel marketing and explore how Generative AI can revolutionise…

1
120 | Customer-centric marketing: Being distinctive in B2B Tech 50:00

14d ago50:00

50:00

Have a great point of view to add? Send us a text with your thoughts! How can being meaningfully different establish a brand’s presence in a competitive industry? This week, host Jon Busby is joined by Bea Whelan, who brings a wealth of experience from her role at Sage. Alongside her, Debbie Clark joins the discussion to delve into the intricacies …

1
Doaa Farid perspective on the podcast industry 13:19

18d ago13:19

13:19

Doaa Farid shares her perspective on the evolving podcast industry in the Middle East, and how there is space for creators to develop shows that are meaningful to them. Doaa Farid is Podcast Lead, Editor, Exec Producer for The National News. During this inspirational episode Doaa shares her thoughts on the Middle East podcast environment, what genr…

1
Sarah Hewerdine perspective on brand advertising with podcasts 12:28

18d ago12:28

12:28

Sarah Hewerdine shares her perspective on growing a brand by leveraging podcasts in marketing plans. Sarah Hewerdine is Head of Marketing for Stake, a digital real estate investment platform. During this episode Sarah discusses Stake's marketing strategy to grow brand trust and awareness, and how podcast advertising can support these objectives. Sh…

1
Moktar Larbi perspective on the magic of podcasts 15:44

21d ago15:44

15:44

Moktar Larbi shares his perspective on the magic of podcasts and why this makes it a powerful marketing channel. Moktar Larbi is CEO for Amplify Creators, and COO of Anazala Family. Moktar Larbi works closely with creators giving him unique insight into the strong connection between listeners and hosts. During this episode Moktar discusses how bran…

1
Ovais Ahmad perspective innovative marketing with podcasts 10:51

18d ago10:51

10:51

Ovais Ahmad shares his perspective on marketing with podcasts and how he used podcasts to grow customer numbers. Ovais Ahmad is Performance Marketing Growth Manager for Talabat, an online food ordering company in the Middle East. In this episode Ovais Ahmad shares his thoughts on marketing with podcasts and how it cuts through the over crowded nois…

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Marie-Christine perspective on programmatic podcast advertising 14:00

18d ago14:00

14:00

Marie-Christine shares her perspective on the evolution of advertising, programmatic buying, and how to test podcasts in media plans. Marie-Christine is Director of Business Development MENA at The Trade Desk. In this episode Marie-Christine talks about her connection to podcasts, the Middle East media landscape, and how listener habits can enhance…

1
Pauline Rady perspective on podcast advertising for luxury brands 13:56

18d ago13:56

13:56

Pauline Rady shares her perspective on why podcasts support the marketing needs of luxury brands, and how podcast creators can attract top name advertisers. Pauline is Group Director - LVMH Business Lead MENA - at Spark Foundry, Publicis Media. As an expert is the luxury market, during this episode Pauline discusses the unique attributions of podca…

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Luca Allam perspective on being a podcaster and innovation in marketing 20:54

18d ago20:54

20:54

Luca Allam shares his perspective on being a podcaster and how media/marketing leaders need to rethink innovation in marketing budgets. Luca is host of 'The Insight Track' podcast, and Co-founder/Deputy CEO of Mawdoo3. During this episode Luca talks about how podcasting is a personal journey and not easy, and it is that vulnerability and authentici…

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Tarik Chebib perspective on podcasts as an advertising media channel 14:30

18d ago14:30

14:30

Tarik Chebib shares his perspective on how he has grown a successful business using podcast advertising, and the flexible advantages it gives growing brands. Tarik is CEO, Middle East, of Capital.com a fintech company with expertise in trading, markets, blockchain, technology, customer centricity and financial regulation. During this episode Tarik …

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119 | Navigating the Crossroads of Creativity and Customer Insight in ABM 25:06

24d ago25:06

25:06

Have a great point of view to add? Send us a text with your thoughts! Jon Busby and Minaz Tejani are joined by Nickie McDade, Marketing Director of Account Based Marketing (ABM) at the London Stock Exchange Group. They explore how creativity and customer insights intersect to shape effective ABM strategies, Nickie's career journey and how her backg…

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118 | Strategic partnering for optimal ROI 48:32

1M ago48:32

48:32

Have a great point of view to add? Send us a text with your thoughts! On this week's podcast, we're joined by James Houselander, Director EMEA Marketing HPE Aruba Networking and Amanda Fitzgerald, Head of Global Distribution and Marketing, as they discuss unlocking the value of strategic partnerships. The inclusion of partners throughout your progr…

1
117 | Is it time to incentivise field marketers? 36:54

2M ago36:54

36:54

Have a great point of view to add? Send us a text with your thoughts! Today, we're joined by Lisa Gilbert, VP Global Marketing, Kyndryl and Ari Sheinkin, VP Global Demand, IBM. The episode focuses on the new evolution of marketing: incentivising field marketers. Rarely spoken about, and even more infrequently executed. So, Lisa, Ari - welcome to th…

1
116 | Boost GTM success with partner-integrated product marketing 1:04:44

2M ago1:04:44

1:04:44

Have a great point of view to add? Send us a text with your thoughts! How to get partners to become ambassadors for your product. Join this week's podcast alongside Shannon McCarty-Caplan, Director of Sales and Chief of Staff at Red Hat and Amanda Fitzgerald, Head of Global Distribution and Marketing. Shannon's impressive career and passion for pro…

1
115 | Data-driven strategies to maximise your marketing budget 40:30

3M ago40:30

40:30

Have a great point of view to add? Send us a text with your thoughts! How can you leverage your data to make informed marketing decisions? Join Tony Condi, Sr Director of Global Portfolio and Brand Marketing at Zebra Technologies on the podcast this week. With a fascinating career trajectory, Tony shares his experiences and strategies from his dire…

1
114 | Building high growth partnerships 33:33

3M ago33:33

33:33

Have a great point of view to add? Send us a text with your thoughts! Unlock the Secrets to Successful B2B Partnerships and Growth In this episode of the Tech Marketing Podcast, host Jon Busby is joined by Ashley Eikenberry, Director of Global Alliances and Channel Marketing at ServiceNow. With a storied career spanning high-growth companies like S…

1
113 | Building brand affinity with trust signals 52:26

4M ago52:26

52:26

Have a great point of view to add? Send us a text with your thoughts! If you're looking to build trust with your customers, this is the episode for you. Today Jon Busby and Harry Radcliffe are joined by fellow podcast host of Niche Pursuits, Jared Bauman. This conversation dives into how you can make the most of your online ecosystems, and how you …

1
112 | Building trust with the C-Suite by speaking their language 55:36

4M ago55:36

55:36

Have a great point of view to add? Send us a text with your thoughts! Andy Barraclough, Head of Marketing for UK and Ireland at SAP, joins us on the sofa for this week's episode of The Tech Marketing Podcast. Our host and CTO, Jon Busby is also joined by Claire Davidson - Twogethers Executive Strategy Director. This episode is chock full of insight…

1
111 | Leveraging data to boost your channel strategy 51:03

5M ago51:03

51:03

Have a great point of view to add? Send us a text with your thoughts! Drive change; own your data challenges. This week, we're bringing you a special episode as we're joined by two of our own; John Breedon, Director of DataOps & Performance and Seb Tyack, Managing Director of Channel Solutions. We discuss owning your channel data strategy, and how …

1
110 | What Sales leadership really want from Marketers 45:50

5M ago45:50

45:50

Have a great point of view to add? Send us a text with your thoughts! This week, we're joined on the podcast by Chelsea Gaspard, Director of AMS Enterprise at Veritas and our Executive Client Director, Minaz Tejani. Today we dive into the marketing/sales dynamic. What exactly do sales want from marketing? Are marketers trying to give them too much?…

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109 | From CPG to B2B: Exploring the modern marketing landscape 41:43

6M ago41:43

41:43

Have a great point of view to add? Send us a text with your thoughts! Aspiring CMOs, listen up! This podcast episode will be the most valuable content you consume this week. Join host Jon Busby and guest Siew Ting Foo, Global Head of Brand and Insights at HP, for an episode jam-packed with insights. Hear about Siew Ting's journey from CPG to B2B an…

1
108 | Nailing marketing effectiveness in 2024 49:40

6M ago49:40

49:40

Have a great point of view to add? Send us a text with your thoughts! This episode sees James Houselander, Director of EMEA Marketing for HPE Aruba Networking, on the mic for a journey into marketing effectiveness. The buzzword of this episode is opportunity. Whether you're working in a large or small organisation, how can you harness the opportuni…

1
107 | Sustainability in media services 43:32

7M ago43:32

43:32

Have a great point of view to add? Send us a text with your thoughts! Are you applying a sustainable mindset to your media practices? If not, the time to start is most definitely now. Abigail Borsberry, Head of Audience at Encore, joins us on The Tech Marketing Podcast to discuss how to do just that. Sustainability in marketing isn't just about the…

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106 | Applying AI: Practical insights from a Tech Marketer 1:08:40

7M ago1:08:40

1:08:40

Have a great point of view to add? Send us a text with your thoughts! This week we're joined by Beth Redpath Katz, Global Director of Integrated Demand at VMware. Beth has worked on some fascinating projects. This episode, she walks us through how VMware transformed a legacy Salesforce system, incorporating machine learning AI and diverse data sour…

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105 | Fear and optimisim: Charting your course to Generative AI 1:02:01

7M ago1:02:01

1:02:01

Have a great point of view to add? Send us a text with your thoughts! This week on the podcast we have a round-up from Twogether and Foundry’s recent event, looking at how to develop an actionable framework for Generative AI initiatives. We're joined by Susi O'Neill, Head of Brand Content at Kaspersky and Matt Egan, Global Editorial Director, Found…

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104 | Award-winning channel marketing: Lenovo's partner-first strategy 29:30

8M ago29:30

29:30

Have a great point of view to add? Send us a text with your thoughts! This podcast delves into the case study for “Broaden Your Horizons”, silver winner of ‘Best Channel Marketing Initiative’ at the B2B Marketing Awards 2023. We're joined by the delightful Wilhelm Frank, Commercial Marketing Director EMEA, at Lenovo to talk through what really diff…

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103 | The ABM evolution: MarTech's past, present, and future 48:04

8M ago48:04

48:04

Have a great point of view to add? Send us a text with your thoughts! This week we're joined by none other than Jon Miller, co-founder of Marketo and CMO of Demandbase. This is such an interesting episode. Jon takes us through his journey of founding Marketo, as well as sharing many more insights around: - Balancing brand building and demand gen st…

1
102 | Fostering a creative culture in Tech 51:31

9M ago51:31

51:31

Have a great point of view to add? Send us a text with your thoughts! This conversation sparks hope for creativity in B2B. Your favourite hosts, Jon and Harry, are joined by Mark Lulsens. Brand Consultant and former Global Creative Director at leading FinTech brands. With previous roles including Director, Producer, Deck-Hand and Bank Teller. Is th…

1
101 | Challenging Marketing Metrics: Break free from short-term metrics 39:57

9M ago39:57

39:57

Have a great point of view to add? Send us a text with your thoughts! Marketing leaders all know it, yet we can’t help but rely on them. For years, short-term metrics have become a crutch for marketers when showcasing how effective our campaigns are. But we all know the truth, they’ve become more about vanity or volume than a show of what’s really …

1
100 | Striking gold: Your guide to a successful awards season 36:53

10M ago36:53

36:53

Have a great point of view to add? Send us a text with your thoughts! Now this is an episode jam-packed with insights that even we can't believe we're sharing. Get the low down from Head of Marketing, Alex Webber, and Managing Director, Alex Norbury as they walk you through how to approach the awards process for resounding success. Tune in now, whe…

1
99 | Drive revenue with a 'SMART' approach to sales and marketing alignment 43:56

10M ago43:56

43:56

Have a great point of view to add? Send us a text with your thoughts! This week we're joined by Leanne Chescoe, Marketing Director (EMEA), at Demand Base to discuss their SMART methodology when it comes to sales and marketing alignment: Sales and Marketing Accelerating Revenue together. There are also some fairly tenuous animal analogies thrown in …

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98 | Navigating AI: 3 compasses for success 18:51

11M ago18:51

18:51

Have a great point of view to add? Send us a text with your thoughts! Today is an extra special episode. We're publishing our AI compasses - a framework to help navigate the whirlwind that is AI. We introduce three simple yet key questions to ask yourself when considering your approach: Is it valuable? Is it actionable? What are the implications? T…

1
97 | The impact of converging tech: Ethics, understanding and strategy 53:14

11M ago53:14

53:14

Have a great point of view to add? Send us a text with your thoughts! This week on the podcast, we're joined by Walter Pasquerelli, advisor and researcher for The Economist Impact. We discuss what future trends Walter is excited about, as well as what approach businesses should take to the convergence of tech. Tune in to hear more about: The conver…

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96 | Unlocking Growth in B2B: Navigating All-Weather Marketing & Creative Success 27:08

12M ago27:08

27:08

Have a great point of view to add? Send us a text with your thoughts! This is an episode like no other - recorded live after our recent event with the LinkedIn B2B Institute. Fuelled by research from LinkedIn, we cover highlights from the day of the two key focus areas: All-Weather Marketing and The Financial Case for Creativity. We're joined by so…

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95 | Sustainable marketing practices for business leaders 48:23

12M ago48:23

48:23

Have a great point of view to add? Send us a text with your thoughts! After the excitement of our mini-series with the ANA, we're now back to The Tech Marketing Podcast content you all know and love. Introducing Dr. Leeya Hendricks, a superwoman of both sustainability and SaaS. Dive into this episode with the CMO of Rimm, as she explains how we as …

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93 | The art & science of marketing. Insights from a data-driven leader. 36:51

1y ago36:51

36:51

Have a great point of view to add? Send us a text with your thoughts! The best marketing is creative but deeply analytical. It speaks to known pains and challenges but does so in an unexpected way. In this episode, we’re joined by the fascinating Linda Brunner, an experienced chemist turned marketing leader. She offers a wealth of advice for market…

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94 | How marketers can build stronger relationships with CFOs and CEOs 23:39

1y ago23:39

23:39

Have a great point of view to add? Send us a text with your thoughts! How can CMOs go beyond demand generation and help drive business strategy? What do they need to understand about, and share with, their CFOs? And how on earth can they quantify the returns on their brand investments? Listen to this episode to hear from marketing leaders at Oracle…

1
91 | B2B purchasing is being revolutionised. And marketing is now front and centre. 17:34

1y ago17:34

17:34

Have a great point of view to add? Send us a text with your thoughts! B2B sales will never be the same again. Today’s buyers (a whopping 22 per account) are younger and, thanks to COVID, accustomed to conducting their own research and buying journeys online. This has decimated traditional sales approaches and made marketing more important than ever…

1
92 | High-impact demand strategy: Changing mindsets for incredible results 31:40

1y ago31:40

31:40

Have a great point of view to add? Send us a text with your thoughts! When people say learn from best-in-class, this episode is the kind of thing they mean: a demand-gen strategy that pulled 200x ROI, $132m pipeline, and 91% net new leads. These are the astounding results you’re about to hear from ServiceNow’s Nghia Karoll. Hot-foot from her ANA Ke…

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89 | SaaS at the Superbowl: Has B2B creativity finally made the grade? 25:10

1y ago25:10

25:10

Have a great point of view to add? Send us a text with your thoughts! When was the last time a b2b ad called for an amphitheatre, a swimming pool and A-list green room riders? We need to talk about HR Rockstars, Workday’s 60-second TV spot at this year’s Superbowl. And who better to give us the inside scoop than Erik Petersen, Workday’s Senior Dire…

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90 | Caution and curiosity: How to handle AI in financial services 19:25

1y ago19:25

19:25

Have a great point of view to add? Send us a text with your thoughts! With a digital marketing career spanning four decades, David Blackburn has seen a lot of new tech come and go. In this episode, the esteemed Chair of ANA’s B2B Chapter tells us why the key to his evolving career is being ‘chronically curious’ and how he sees AI’s potential to dis…

1
88 | Data, people, brand: 3 steers for innovation in turbulent times. 49:40

1y ago49:40

49:40

Have a great point of view to add? Send us a text with your thoughts! A conversation as wide-ranging as Lou Cohen’s experience is deep, this episode almost defies synopsis. As both demand-gen leader for one of the Big Four and digital marketing professor at NYU, Lou brings rich context to b2b’s knottiest topics. He reckons with the challenges aroun…

1
87 | The power sits with marketing. Time to get the glory. 36:27

1y ago36:27

36:27

Have a great point of view to add? Send us a text with your thoughts! Worse than dead – irrelevant. The funnel, the SQL/MQL obsession, broad-brush attribution, skimping on brand… according to Google’s Therese Parkes, pretty much everything in b2b tech is a ripe opportunity for overhaul. She comes to this episode armed with the latest Google researc…

1
86 | No mo CMO. What really happens when you align with Sales. 34:30

1y ago34:30

34:30

Have a great point of view to add? Send us a text with your thoughts! Sales and marketing alignment. We all talk about it. Someone’s finally gone and done it. Wrap your ears around this episode where we wrap our heads around a game-changing new commercial model from Jeff Lowe. Yes, SMART Technologies have gone where others fear to tread and smooshe…

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85 | How will the successful marketer harness AI? 55:51

1y ago55:51

55:51

Have a great point of view to add? Send us a text with your thoughts! Join us for a discussion with CEO of AI in Business, Katie King, to find out how you should be using AI to get ahead - both now and in the future. Katie takes us through her journey as an early adopter of AI to where she is now, as well as hitting on some key questions including:…

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84 | How can CMOs extract maximum value from their data? 49:55

1y ago49:55

49:55

Have a great point of view to add? Send us a text with your thoughts! This week we're joined by the former Chief Data Officer of Jaguar Land Rover, Benny Benford, to find some clarity around data. Benny gives us the rundown on: - The challenges of being a CDO - How he really wishes tech marketing and sales would approach a CDO - The importance of d…

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83 | Using word-of-mouth for exponential brand growth 39:49

1y ago39:49

39:49

Have a great point of view to add? Send us a text with your thoughts! Discover how you can transform word-of-mouth into exponential brand growth. That's the power of influencer marketing! Jon and Harry are joined this week by special guests from Herdify, Tom Ridges and Ed Barter.By Twogether

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82 | GA3 to GA4: Decision-making and shifting legislation 31:51

1y ago31:51

31:51

Have a great point of view to add? Send us a text with your thoughts! In a quick 30-minute round-up, here is our update on the sunsetting of GA3. With the 1st July 2023 deadline being firmed up, now is the time to be deciding how you'll move forward with your analytics.By Twogether

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81 | Supercharge your partner program performance 31:57

1y ago31:57

31:57

Have a great point of view to add? Send us a text with your thoughts! This is an extra special episode of The Tech Marketing Podcast, recorded live at The Channel Meet Up UK event! We have a special guest host, Amanda Fitzgerald of RedHat, and are joined by three fabulous channel experts to get their take on the day.…

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80 | Unleash your networking potential: Connect the Dots 53:03

1+ y ago53:03

53:03

Have a great point of view to add? Send us a text with your thoughts! Discover how you can leverage your digital networks with CEO of Connect the Dots, Drew Sechrist. As one of the earliest Salesforce employees, Drew has gone on to develop an AI-driven networking intelligence tool, creating unified searchable databases. Tune in now to find out abou…

Podcasts Worth a Listen

Audio Advertising Partner Podcasts

Podcasts Worth a Listen

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