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Sarah Hewerdine perspective on brand advertising with podcasts

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Manage episode 425593207 series 3582308
Content provided by Next Broadcast Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Next Broadcast Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Sarah Hewerdine shares her perspective on growing a brand by leveraging podcasts in marketing plans.
Sarah Hewerdine is Head of Marketing for Stake, a digital real estate investment platform.
During this episode Sarah discusses Stake's marketing strategy to grow brand trust and awareness, and how podcast advertising can support these objectives. She also touches on the different podcast advertising methods including programmatic advertising and branded show creation.

Power of Podcasts: Perspective from the inside is a recap of key insights and ideas discussed at the Power of Podcasts 2024 event. Power of Podcasts is an annual event by Next Broadcast Media, the home of the largest podcast and digital audio advertising network outside of the United States - boosting 20 billion monthly impressions and 3.7 billion engaged listeners (and growing!). We are a specialised audio advertising partner able to connect advertisers with their most valuable listeners.

Visit nextbroadcast.media to learn more

YouTube: https://www.youtube.com/@next-broadcast-media/podcasts
LinkedIn: https://www.linkedin.com/company/next-broadcast-media
Instagram: https://www.instagram.com/nextbroadcastmedia/

  continue reading

8 episodes

Artwork
iconShare
 
Manage episode 425593207 series 3582308
Content provided by Next Broadcast Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Next Broadcast Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Sarah Hewerdine shares her perspective on growing a brand by leveraging podcasts in marketing plans.
Sarah Hewerdine is Head of Marketing for Stake, a digital real estate investment platform.
During this episode Sarah discusses Stake's marketing strategy to grow brand trust and awareness, and how podcast advertising can support these objectives. She also touches on the different podcast advertising methods including programmatic advertising and branded show creation.

Power of Podcasts: Perspective from the inside is a recap of key insights and ideas discussed at the Power of Podcasts 2024 event. Power of Podcasts is an annual event by Next Broadcast Media, the home of the largest podcast and digital audio advertising network outside of the United States - boosting 20 billion monthly impressions and 3.7 billion engaged listeners (and growing!). We are a specialised audio advertising partner able to connect advertisers with their most valuable listeners.

Visit nextbroadcast.media to learn more

YouTube: https://www.youtube.com/@next-broadcast-media/podcasts
LinkedIn: https://www.linkedin.com/company/next-broadcast-media
Instagram: https://www.instagram.com/nextbroadcastmedia/

  continue reading

8 episodes

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