Innovating with ChatGPT to write personality-infused website copy

Process to Profitability

In this episode, Samantha Mabe sits down with Sarah Cook, a copywriter and StoryBrand certified guide, to discuss how to effectively use ChatGPT for website copywriting. They delve into the nuances of creating prompts that generate more effective copy, adding personality to your content, and leveraging ChatGPT for brainstorming. Sarah shares her journey from being a naturopathic doctor to a copywriter and explains how she incorporates various tools into her writing process. They also explore the pitfalls of relying too heavily on ChatGPT and the importance of maintaining authenticity in your copy. If you're interested in using AI tools to enhance your business's content creation, this episode is a must-listen.

Timestamps:

[00:00:00] Introduction to the episode and Sarah Cook

[00:01:04] Background information about Sarah Cook's business journey

[00:01:50] Sarah shares her business journey from a naturopathic doctor to a copywriter

[00:04:02] Incorporating different tools over the years to assist with content creation

[00:04:50] Exploring the potential and challenges of using ChatGPT for copywriting

[00:05:47] Recognizing ChatGPT-generated content and the importance of avoiding generic output

[00:06:51] Building awareness of ChatGPT red flags and adapting writing style accordingly

[00:08:03] Maintaining fundamental rules of creating engaging and relatable content

[00:08:21] Samantha's question about other mistakes people make when using ChatGPT

[00:09:19] Importance of being in the driver's seat and actively shaping the content

[00:11:39] The importance of following the existing process and strategy for effective copywriting

[00:11:59] Utilizing ChatGPT to brainstorm and generate ideas based on the StoryBrand framework

[00:12:37] Sarah explains the process of using ChatGPT section by section for brainstorming

[00:13:00] Seeking ideas and pain points from ChatGPT to enhance the messaging

[00:13:44] Leveraging ChatGPT for fresh perspectives and unconventional ideas

Key Topics:

• Discussion of the evolution of content creation and online marketing for practitioners over the last 10 years

• Introduction and exploration of the AI tool Chat GPT AI for copywriting

• Use of templates for organizing website content and combining with Chat GPT

• Use of copywriting formulas and prompts to feed into Chat GPT

• Emphasis on following a process that has worked in the past for creating content

• The importance of giving context to Chat GPT for target audience and refining messaging points

• Importance of providing feedback and prioritizing messaging points

• Use of chat GPT to add personality to copy and find more creative and memorable words

• Emphasis on making content better, not just faster

Resources:

• Sarah’s Website

• Sarah’s Instagram

• Brand Personality Workbook