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Re-Release | Using Customer Feedback in Product Design with Ashley Staum

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Archived series ("Inactive feed" status)

When? This feed was archived on February 02, 2024 15:09 (3M ago). Last successful fetch was on December 21, 2023 09:55 (4M ago)

Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 231998395 series 1435099
Content provided by Samantha Mabe. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Samantha Mabe or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Today Ashley and I chatted all about using customer feedback in product design, but this episode is so relevant to people in the service-based industry as well.

Ashley and I actually met in person at a VIP Intensive back in February of 2017, so I was so excited to bring her on the show to talk about how she grew her company and how she uses customer feedback to help her design better products while still maintaining the vision she has for her business.

Ashley Staum is owner of She Plans, a little planner company that sells planners, notebooks and printable planners. She is a self-taught designer with a degree in Marketing and an MBA from Virginia Tech. Her products are created with simplicity in mind, in both design and functionality, to allow you to create the space to let life happen - because life doesn't happen on the page. As the daughter of a Navy man, Ashley lived in six homes as a child and is on her sixth home since getting married in 2004. She currently lives just north of Houston, Texas along with her husband and four young girls.

Topics Discussed:

  • How Ashley got started designing planners for herself and turned it into a business
  • Why she still creates printables along with her line of bound planners
  • Her transition from Etsy to having her own brand
  • Why Ashley loves getting customer feedback and how it’s improved her business
  • The four ways she receives feedback and how she uses it to make changes in her business
  • How Ashley avoids the temptation to stray for her signature style
  • Why she thinks of her customers as part of her business
  • Why sometimes less is more in product design
  • Why she doesn’t feel like other planner companies are competition
  • How starting small and not looking at the competition is beneficial
  • Her upcoming Fall launch

Connect with Ashley:

  continue reading

252 episodes

Artwork
iconShare
 

Archived series ("Inactive feed" status)

When? This feed was archived on February 02, 2024 15:09 (3M ago). Last successful fetch was on December 21, 2023 09:55 (4M ago)

Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 231998395 series 1435099
Content provided by Samantha Mabe. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Samantha Mabe or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Today Ashley and I chatted all about using customer feedback in product design, but this episode is so relevant to people in the service-based industry as well.

Ashley and I actually met in person at a VIP Intensive back in February of 2017, so I was so excited to bring her on the show to talk about how she grew her company and how she uses customer feedback to help her design better products while still maintaining the vision she has for her business.

Ashley Staum is owner of She Plans, a little planner company that sells planners, notebooks and printable planners. She is a self-taught designer with a degree in Marketing and an MBA from Virginia Tech. Her products are created with simplicity in mind, in both design and functionality, to allow you to create the space to let life happen - because life doesn't happen on the page. As the daughter of a Navy man, Ashley lived in six homes as a child and is on her sixth home since getting married in 2004. She currently lives just north of Houston, Texas along with her husband and four young girls.

Topics Discussed:

  • How Ashley got started designing planners for herself and turned it into a business
  • Why she still creates printables along with her line of bound planners
  • Her transition from Etsy to having her own brand
  • Why Ashley loves getting customer feedback and how it’s improved her business
  • The four ways she receives feedback and how she uses it to make changes in her business
  • How Ashley avoids the temptation to stray for her signature style
  • Why she thinks of her customers as part of her business
  • Why sometimes less is more in product design
  • Why she doesn’t feel like other planner companies are competition
  • How starting small and not looking at the competition is beneficial
  • Her upcoming Fall launch

Connect with Ashley:

  continue reading

252 episodes

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