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Encoded - Transmedia as Storytelling and Marketing
Manage episode 174040164 series 1320235
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Transmedia isn't just about marketing an existing property, it's also about telling stories in ways that engage audiences that aren't possible in the traditional broadcast model.
In this episode of Produced By, Campfire's Vice President of Creative, Mike Monello; Creative Director, Nick Braccia; and Creative Technologist, Mark Harris drop by to discuss the production and technology behind Campfire's multi-CLIO award winning project Possession Begins.
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