))
Selling the Story: How Digital Content Influenced the Release of The Blair Witch Project
Manage episode 175748877 series 1320235
Content provided by Producers Guild of America Kevyn Fairchild and Producers Guild of America. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Producers Guild of America Kevyn Fairchild and Producers Guild of America or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
When the Blair Witch Project project premiered at the 1999 Sundance Film Festival, it arrived amongst a whirlwind of viral marketing. In this episode, Producer Mike Monello talks about how they took advantage of emerging digital technologies, and how those decisions influenced the theatrical pickup of the film.
44 episodes
Share
