312: Great Place to Work Spotlight with Bonnie Cecil from Fresh Tech Integrated

Profit by Design

All three Tap the Potential strategists are here to celebrate Bonnie Cecil of Fresh Tech Integrated as our most recent recipient of the Great Place to Work Spotlight. This designation puts the spotlight on business owners who are giving significant attention to making their company a great place to work for A-players. Dr. Sabrina Starling, Melissa Kay, and Kaitlyn Beaver share hosting duties for today’s very special episode.

Bonnie Cecil’s interest in the audiovisual world began in her teenage years as she learned video production; it also led to meeting a guy named Brandon in a high school video class. He would later become her husband. After choosing a stable career in IT after college, Bonnie later made the jump into entrepreneurship with Brandon. Together, they own and operate Fresh Tech Integrated, a design/build audio/video integrator specializing in performance AV for houses of worship, casinos, and other commercial spaces. With Fresh Tech, you won’t see any extra gear or shortcuts–just honest, easy-to-use solutions.

Profit by Design is a Tap the Potential Production.

Show Highlights:

• Bonnie’s perspective on the most difficult aspects of running a business–and why she joined the Better Business Better Life program
• The changes at Fresh Tech Integrated as a result of working with the Tap the Potential team: a better hiring process, a focus on the “one thing” that will move the business forward most efficiently, and an efficient team that can handle the business growth and increased profitability
• Bonnie’s words of wisdom to other business owners about prioritizing time and tasks
• The value in handing off tasks to other team members and using time audits and accountability charts
• Bonnie’s thoughts on hiring challenges THEN and NOW
• Showing up authentically and honestly in job ads about the company culture and core values
• Bonnie’s growth in leadership skills
• Why Fresh Tech Integrated is a great place to work for A-players
• Being committed to the immutable laws and the culture of the business—both for team members and clients
• A gold nugget from Bonnie about work supporting life and having time for what matters most: “Limits force innovation.” (A quote from Dr. Sabrina!)

Links and Resources:

Connect with Bonnie Cecil and Fresh Tech Integrated:

Website, YouTube, Instagram, Facebook, and X

Connect with Dr. Sabrina and Tap the Potential

Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!

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Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!

Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!

Get your copy of A Guide To Talking To Your Team About Profit!

Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.

Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com.

Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Mentioned in this episode:

Simplifying Businesses for Sustainable Profit and Time Freedom

Are you tired of working endless hours, feeling like your business is controlling your life instead of the other way around? You're not alone. Many entrepreneurs struggle with burnout, lack of direction, and the overwhelming pressure of running a business. But it doesn't have to be this way. Join our Better Business, Better Life Jumpstart—a transformative 5-day experience designed to help you reclaim your time, boost your profits, and simplify your business. We'll guide you step-by-step through strategies that will allow you to charge more for your services, streamline your operations, and create the life you've been dreaming of. Don’t wait—reserve your spot today and start building a business that works for you, not against you: tapthepotential.com/Jumpstart.