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Data-Driven CMO: Justin Steinman (CMO, Definitive Healthcare)
Manage episode 346042351 series 3238748
Justin Steinman (CMO, Definitive Healthcare) & Anda Gansca (CEO, Knotch) discuss the intersection of data and content, and how to use both to move a business forward.
- 01:02 - Justin Steinman's path to CMO
- 07:45 - The importance of creating options in your career
- 09:20 - How Justin built products at Aetna post-CVS acquisition
- 12:00 - Taking Definitive Healthcare through IPO
- 15:45 - How Justin retained his entire team through an IPO
- 18:13 - Explaining marketing to non-marketers
- 19:23 - Why are marketers questioned about the value of marketing?
- 22:37 - A CMO needs to have clear, open metrics
- 25:46 - Maximizing a marketing budget for efficient growth
- 29:04 - How to respond if someone asks you to do more with the same budget
- 32:33 - Measuring what is not immediately quantifiable
- 35:04 - Tying marketing to business metrics beyond the funnel
- 36:52 - How can you measure content?
- 39:58 - Is content a cost center or a profit center?
- 42:28 - How one CMO is thinking about the next 12 months
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
97 episodes
Manage episode 346042351 series 3238748
Justin Steinman (CMO, Definitive Healthcare) & Anda Gansca (CEO, Knotch) discuss the intersection of data and content, and how to use both to move a business forward.
- 01:02 - Justin Steinman's path to CMO
- 07:45 - The importance of creating options in your career
- 09:20 - How Justin built products at Aetna post-CVS acquisition
- 12:00 - Taking Definitive Healthcare through IPO
- 15:45 - How Justin retained his entire team through an IPO
- 18:13 - Explaining marketing to non-marketers
- 19:23 - Why are marketers questioned about the value of marketing?
- 22:37 - A CMO needs to have clear, open metrics
- 25:46 - Maximizing a marketing budget for efficient growth
- 29:04 - How to respond if someone asks you to do more with the same budget
- 32:33 - Measuring what is not immediately quantifiable
- 35:04 - Tying marketing to business metrics beyond the funnel
- 36:52 - How can you measure content?
- 39:58 - Is content a cost center or a profit center?
- 42:28 - How one CMO is thinking about the next 12 months
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
97 episodes
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