Live and breathe your growth marketing metrics | Avi Bhatnagar, VP of Growth

Pros & Content Brief

Content provided by Knotch. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Knotch or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

2y ago 21:23

MP3•Episode home

Ellen Schwartze is joined by Avi Bhatnagar, VP of Growth at Metallic. They discuss how marketers can claim their seat at the table; tying marketing to revenue and shared outcomes; and the tenacity a growth marketer needs to succeed.

(02:16) - Marketers now have a seat at the revenue table, and must track success against business KPIs
(04:18) - You have to constantly analyze what's happening.
(05:10) - What are the "deep funnel" metrics Avi looks at?
(06:58) - How can marketing work alongside revenue partners?
(08:09) - What skills guide a growth marketer?
(09:36) - You have to live and breathe the metrics in growth marketing.
(11:51) - How do you instill confidence in the data you have?
(15:12) - Show results, and measure in a way that is useful to the business beyond marketing
(19:10) - A growth marketer is always chasing what's next
(21:04) - Lightning Round!
(24:15) - Now is the time for growth marketers to make their mark by making an impact.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

97 episodes

#Society #Business #Marketing #Andrew Bolton #Digital Marketing #Social Media #Content #Ellen Schwartze #Content Strategy #Content Marketing #pKnotch #Demand Generation #Growth Marketing #Performance Marketing #CMO #B2C #pAnda Gansca #B2B #Creativity