249: How Do You Know Your Coaching Audience Wants What You Are Selling?

Prosperous Coach Podcast

Find the full transcript for this episode and more helpful resources for coaches at prosperouscoach.com/249.
Also mentioned:
Episode 184 – How to Charge More for Your Coaching
Episode 191 – Low Pricing Could Kill Your Coaching Business
Initially I thought being a professional coach would be like being a therapist. People would find me in listings or by referral, keep buying sessions for years, and refer friends. A few years in, no coach I knew had a business like that. It set me to studying successful coaches.

Now, I like to test a coaching niche idea and see if it has “legs”. The coaches I work with look for confirmation in 2 ways:

1. Their chosen audience is viable — actively seeking solutions and willing to invest in resources.

2. Their niche is designed to fit their audience’s stated big goals and the problems in the way.

This keeps my clients from coaching niche mistakes that would slow them down. It sets them on a confident path.

Did you test your coaching niche before creating your website and putting out content on the socials? It’s never too late.

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.